my guest tonight is a Grammy Award
nominated rapper actor an entrepreneur
whose latest album is called testing
please welcome ASAP Rocky
welcome to the show man thanks for
having me finally it's cozy up here I
always dream to come here oh you did
that's that's something I would not
think Asia have rocky would dream about
I've seen your music videos and I feel
like you only dream about psychedelic
things involving weed or something else
that's nice to know that I was in one of
your weed dreams welcome to the showcase
you started this I've been affair man
it's taste I'm sushi and all for it and
started taking over slate thank you very
much man oh yeah I'm gonna put that on
the reviews now he said rocky it slips
the arm let's get into the album before
we talk about everything else that
you're doing in life you're testing a
highly anticipated album three years in
the making you actually said you've
waited a little bit because you said you
didn't want to release the album when
everyone was releasing their like you
wanted to release it at the same time as
everybody else because you didn't want
people to feel like it wasn't fire which
is I mean that's a really confident move
why three years in the way in the way in
the making and why released now I don't
know to me it seems like this year
especially 2018 hip hop all the pros and
vets everybody's been dropping albums
right they all have been good you know I
think this is a great time that's
basically what I was trying to
articulate you know before in the past I
just felt like you know a lot of people
that I grew up loving or people that
were making amazing music they got quiet
for me including myself right it's like
this year everybody laid out and
everybody calling at the same time yeah
right and you you were you were born and
raised in New York yes right New York
rapper
your parents your parents even named
like I was like is this true your
parents named you and your sister after
rocky man Derek B yeah so like it's deep
in your blood yes it is you like I've
seen I've seen the the the battle is
back again it's a very nice one this
time between like New York versus like
Chicago versus and they is the whole
like Compton versus like what do you
think separates New York rappers from
everyone else well modern or past no
modern modern I mean like now I think
everything is just so a big melting pot
specially America right like right it's
hard to even identify somebody's region
or rap from the way that they rap I
don't really think anybody stands out
even though there's a few artists who
had like this distinguish New York sound
right but yet for the most part
everybody's music just sounds like
dynamic cool and just you know simulates
that other persons in some way not to
diss anybody so you know are you you say
you don't have this anybody but I've I
listened to two songs on the album and
there's one track where I feel like you
were specifically dissing you call them
mumble rappers and like I was just like
as a fan of mumble rap I literally sat
back and I was like really ASAP you
gonna send them again I'm a gentleman
bring them away
the same man you know I love mama I love
certain mumble rappers right it's like
kind of over statue a shout out Lucy and
playboy cardio are you not tempted
sometimes to mumble rap cuz I feel like
I could like I could mumble rap it's
just like like the flu I'm gonna Jack me
hey you looking for a record deal I'm
ready are you kidding let's get it let's
get it actually actually it's it's funny
it's funny that you bring that up
because you you are not just a rapper
you're an executive as well you're in
the business a lot of people refer to
you as a fashion icon they go like
you're always on the forefront of what's
happening in fashion sometimes people
speak to you more about fashion than
which is which is pretty insane yeah and
then there's this secret organization
that that is connected to you somehow
that no one speaks about or is allowed
to speak about I won't say what is org
but but what is all doing well org is a
collective of young creatives from
artists musical artists you know and I
think we all get together and kind of
like mastermind how we want to take over
manipulate or changed you know the the
aesthetic and the way things are and
culture music film fashion and art you
know that's all we do is just a ton of
artists and we try to like rekindle that
free spirit living and just kind of like
making do-it-yourself kind of stuff and
just being ahead of the curve and
raising a bar that's really it it's
interesting you say that because I feel
like that has become one new element of
hip-hop that's been really exciting is
that is that hip-hop artists have now
taken control of the culture that
they're creating not just the music so
now you see people like Frank Ocean
coming out and there's a brand attached
to him then you you know you see people
like Tyler the Creator come and go like
yo I've got clothes that go with Who I
am I've got a style that I represent I'm
gonna let someone else get rich of this
that's what all is about just sounds
I feel like your sound should match
your outfit yeah outfit should match
your video your video should match your
girlfriend you know it's one of those
kind of
Wow so everything is aesthetic man you
walk into my house is Fung Shui and it's
just Bob's and you know how interior
decorators everything myself you know I
feel like that's what we push I don't
know if everybody's you know down for
that or if that's just their morals and
standards but that's what we push that's
what we live right also I got a surprise
for you today man speaking of all cut in
you got it you got a surprise do you
like these these are made by oh this is
our new sneakers right here that's for
you tre oh I left the oh wait wait wait
wait I was told that you were designing
a pair of sneakers with Under Armour and
that there was like secret like no one's
allowed to talk about them well it's
these are these are secret shoes that
was it a secret shoes
you brought me secret shoes are you
being serious right now I hope you like
I'm just a little complicated to take
them all you might need some assistance
with that yo these aren't even out yet
no not not yet next month yes sir I just
tell you you've made you've made my life
I I grew up in a world where I wear
shoes after people and now I'm wearing
them before all of y'all
available now make sure you got and get
it
[Music]
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