Judy Taylor: We're proud to have
the largest collection of Birkins and Kellys
that have never been worn that are new
in the United States,
and probably one of the largest in the world.
Narrator: Luxury resellers like Madison Avenue Couture
have made buying Hermès handbags more accessible.
Judy: A lot of people just come in here
after having tried so hard to buy a bag,
have spent so much money.
And the stories that I hear.
Hermès has a very limited production,
made even more limited because of COVID,
and they restrict the amount of bags
even their VVIPs can get.
Narrator: Hermès wants clients
to build up a purchase history
before it offers a Birkin or Kelly.
But even if you're finally offered a bag,
it might not be the one you wanted.
Judy: You can't pick a color,
you can't pick a leather,
you can't pick a size,
you can't pick a hardware.
Narrator: So clients looking for a specific style,
especially rare or limited-edition bags,
come to Madison Avenue Couture.
Judy: Our ability to purchase
is probably one of our greatest assets,
and to have built a circle
of people that we trust.
Most of our stuff comes from suppliers
that we've vetted and that we've known for years.
And that enables us to curate.
If you look at some other places,
they'll take whatever comes in.
We actually try to balance
and to have the items
that are the hardest to find
and the most desired.
Narrator: Here's a look at some of the rarest bags
in Madison Avenue Couture's collection.
Judy: This is so you can carry
the Hermès store in your hand.
It is a replica of the mothership,
which is the [24] Saint-Honoré Faubourg in Paris.
It comes with a little shopping bag clochette,
an orange clochette.
It's a collectible piece and very rare.
So, this is one of my most favorite combinations.
It should be white and black,
but white is in very limited availability.
This happens to be craie and black,
and this is special order.
You're given a list of colors that are available,
but they're not all in the same leathers.
To be able to buy this,
you've had to spend a lot
and you have to already been a VIP client.
And the availability of those slots
is very, very coveted
and very hard to come by.
So these bags are significantly higher in value.
And the horseshoe stamp
indicates that this was a special order.
This is a 25 5P matte.
It was in limited production.
So because it was so limited,
the prices have really escalated.
This may be one of few 5Ps left
that has never been worn.
Bubblegum is a very, very coveted color.
Birkins have sort of followed the trends,
and now they tend to be,
the smaller bags are more popular.
The smaller bags will cost less in the store,
but when you want to buy them
on the secondary market,
they will cost more.
We established a showroom to enable people to come in
and to have a better sense of what a color looks like,
what a leather was like, to know that the bag
that they were buying online
was actually what they wanted.
You can't walk into Hermès and say,
"Oh, can I see a 25 Birkin versus a 30 Birkin?"
So this gives you the opportunity to go and try it
and to basically have a better sense
of how it fits your body.
If you find something that you like,
you basically can put it into your shopping cart,
as long as it's under $50,000, use your credit card,
and next day it ships.
And it's hard for people to believe
that they can just buy it online
and you'll get it the next day.