Okay now.
I spent 300-400 thousand dollars a month on Google PPC ads.
And quality scores are really important thing if you want to have lower cost per click.
And you want to get your ad shown to more places.
I'll be showing you the 5 big tips to increasing your quality score lowering your cost increasing
your reach that I've learned in my business so that you can more effectively do Google
ads for your business or for your affiliate business or your e-commerce business.
Whatever you're doing, Google is the biggest...
I mean it's just the biggest ad network around.
Google is one of the most lucrative companies around.
And it's all based off of their PPC.
So, we'll be going over these 5 things in this video.
Looking forward to showing you all the stuffs I've learned from all the tens of millions
of dollars I've spent over the years.
Let's get it.
Now, do you ever feel like you're just blowing money to the wind with your Goodle ads?
And you could be getting it done for cheaper?
Well, you can.
And it starts withe increasing your quality score of your ads.
When you increase your quality score, you get higher click through rates, lower cost
per click and you just end up making more money and higher ROI for your business.
So, let's go to the 5 things that you can do to increase your quality score.
Now, the first thing that you want to be aware of is you want to use as specific of keywords
as possible.
Using specific keywords is going to...
It's probably one of the biggest things you can do for adwords.
Instead of saying...
You know, if you're a lawyer.
instead of saying "Personal Injury Lawyer", go after long tail question-based keywords.
If you're selling a weight loss product, maybe say...
Go after keywords that are "How do I lose weight without dieting?", Right?
That's a much better keyword than just targeting weight loss.
And just kind of illustrate this point.
We could think of keyword...
We could think of keyword intent as sort of like...
I think of it as a funnel.
So, up here, you might have words like weight loss.
Okay?
Weight loss.
And there's a lot of people searching for this keyword.
But the money for this keyword is very low.
And the intent of people that purchase any product or stand in your website is fairly
low.
You can increase your quality score by going after a long-tail keyword such as I mentioned.
You know, some long question-based keyword where less people are searching it but the
amount of return on your investment is going to be much higher as well as your quality
score will be higher because you have more specific keyword.
Another example would be as if somebody is searching for TVs.
Okay?
Somebody searching for...
Even you know...
We can make it...
You know...
"TVs" is a very broad keyword.
You could get a little more specific saying, "32-inch LED TV."
That's a little more specific.
Less people are searching for a 32-inch LED TV.
But people searching for an LED TV have a little better idea of what they're actually
trying to accomplish.
They've much better idea.
Now, the ultimate keyword for things like quality score is going to be...
You know, the ultimate...
And this is actually big hack.
And if you go after...
If you find these keywords in your niche, you're going to make a lot of money.
And it would be a keyword such as...
You know, S-M-0-0-7-3-Q-S.
You might say, "John, that's just a bunch of letters and numbers."
But if you've sold physical products before, you know...
This is SKU, okay?
This is SKU number.
This is an actual identifying number if you are looking for a specific model of TV.
And these keywords are ultra money, okay?
This is a good keyword and this will be have a better quality score.
But if you go after SKUs, that's a little growth hack.
That's an Ultra, Ultra money keyword because there's lot's of people like me who go in
the best buy.
I look up a few TVs.
And what I do is I'll go and I'll take out my phone and I'll take a picture of the actual
model number of the TV.
I'm ready to go around the back.
Usually they have some information.
And they'll say SKU number.
And I'll just find it for cheaper somewhere online.
I mean that's the ultimate way to target.
And every niche has those ultra specific keywords you could go after.
And your quality score will reward you.
Your ROI will reward you.
Everything will work better for your business.
Whether you're doing affiliate, e-commerce or running just a normal small business.
Now, the 2nd tip that I've learned to increase my quality score is make a lot of use of negative
keyword lists.
Okay?
Now, negative keywords are letting people know what's you're not looking for.
So, in my previous example, I said somebody might be searching for 32-inch LED TV.
The negative keyword for that would be "32-inch LED TV repair", okay?
Or "32-Inch TV manual."
Or "32-inch TV parts."
So, if you're doing a product like that, you want to sell the TV.
You don't want to sell the parts.
So, you don't want to sell....
Maybe you don't do repairs.
Or maybe you don't want to sell...
You're not giving them the manual.
Those are the examples of negative keywords.
And if you are even to target them, you'd pay a lot less.
Because a TV costs a lot more.
You make a lot more money on than selling the parts to a TV.
So, negative keywords rely to be more targeted.
And your ads to show up to people that are more interested in your product.
If somebody searching for lawyers, right?
Personal injurry lawyers, they might not be...
If you're bidding on personal injury lawyer, an example would be lawyer cases.
Or some sort of other research document.
You don't want to...
You want to be on keywords that para-legals are just searching in Google for interests.
So, you can get more targeted if you use more negative keyword lists.
And just the easiest way I would say to do that is go in to your specific search terms
in google.
And look at the exact searches that people are looking for.
And oftentimes, you'll notice that probably you're good 50% of searches are just weird
random long tail searches that aren't actually beneficial for your business.
So, check that out and make use of those.
Those will really narrow your focus on specifically the people that are going to be potential
buyers and going to stand on your webpage and be interested in what your ad and what
you have to offer.
And you might be wondering kind of what is my experience doing this.
Obviously, I spent 300 to 400 thousand dollars per month in my business buying ads on Google
Adwords.
I've actually doing this for 10 years, okay?
I started in an ad agency.
I was just working as an PPC analyst.
And I was managing upto 25 accounts of the time.
I was...
I just started as an intern.
But I tried to get as much experience because my intention was always to start my own internet
business.
So, I started working for a company and just managing as many Adwords accounts.
And every employee loved me because I would actually just managed their Adwords accounts
for them if they let me.
I'd work harder.
I did a better job and I looked at it as a way to learn and get experience in doing advertising.
Which I think the most important skill for anybody selling products.
Especially online.
Now, over the years, I got good at figuring out how to correctly structure ad campaign.
And I saw a lot of businesses that would just all their keywords that they thought were
helpful for their business.
Maybe it's auto mechanic, auto repair...
Whatever it was.
And they just put them all in one big campaign.
All in one ad group.
But you can increase a quality score dramatically if you separate out your keywords into more
specific ad groups.
The best way that I suggest if you're selling a product on a national level is to use our
root keyword, okay?
I always have root keyword where everything else...
Every other keyword is based-around.
So, an example of root keyword might be personal injury Los Angeles.
Okay?
That's for a local business.
For national business, it might be big markers.
You know, that could be...
That might be the root keyword for an ad group.
And typically, I look for keywords.
I use the google keyword tool and I look for keywords that have 2,000 to 10,000 searches
a month.
And I kind of based my entire ad group around that.
And I have different ad groups for each of these specific searches.
32-inch TVs, 24-inch TVs, 65-inch TVs.
I'd have specific ad groups for each the specific types of products that my business is selling.
This helps Google.
This helps you.
This helps the customer because they're going to more specific product category that you
are advertising around.
One factor that google looks at highly is are people actually clicking on your ads?
Because if people are clicking on your ads, that's an indication of them that people like
what you have to offer.
And that's your messaging is good.
They will because...
What you have to understand about Google is Google is taking a risk every time they show
your ad.
Think about that.
How's Google taking a risk.
And the way Google is taking a risk because they're only charging if people click on your
ad.
So, every time they show their ad, there's an opportunity cost associated with them serving
your ad.
They could show somebody that has they know as going to get a higher click through rate.
So, going...
Having higher click through rate on your ad is going to help your quality score.
It's also going to help Google because they're going to make more money becaus if more people
click on your ad, Google makes more money.
And they have to show less ads.
They want...
They always want the highest click-through rate ads.
And how you do that is by optimization.
Optimization means that your going to write down...
Whenever you do an add, write down 10 other headlines that you can use in the ad.
Write out 10 other description lines.
Write out a bunch of different versions of your ad and test them.
And have them compete against each other.
Generally speaking, if you put up 20 ads, maybe 1 or 2 of them will actually be winners.
They will be most appealing to people.
And it's just data.
That higher click-through rate will reward you with the higher quality score and a lower
cost per click.
Therefore, each customer, each prospect coming to your website will end up costing you just
a lot less money.
So, it has an overall increase in your ROI.
And it makes you competitive.
You're not optimizing your ads, you're probably going to be drowned out by people who are
because people like me...
You know, I was managing companies that accounts you know 10 years ago.
There are other people like me who are just all day, our jobs are to optimize ads to come
up with new ad text.
So, if you're not optimizing your ads.
If you're not constantly split testing, you're going to be beat out eventually by someone
who is.
Even if you have higher margins.
And your competitor.
If your competitor is spending...
If your competitor only has to spend half the amount the money, you're probably going
to be beat up.
And the last thing to keep in mind is also optimization.
But it's optimizing landing pages.
Google looks at...
One of the big factors is Google want/looks for customer experience.
They want users coming back to Google.
That's the whole purpose of it.
If you don't find what you're searching for on Google, people will eventually stop using
Google.
So, to increase your quality score on your landing page, what Google really looks for
is the y look for how much time did they spent on your website.
And I might be thinking..
If I'm not...
Let's say, I'm not using Google analytics.
How would google know how much time somebody spends on my website.
Because they're on my website.
They're not on google.
And the way Google tells how much time they spend on this because they look to see if
the person returns back to Google or what we use in the marketing is bounce.
The bounce rate.
So, google will see that person return back to Google search and search for more.
Search again.
They'll try a different search.
And when Google sees that people are only spending a couple of seconds on your site
before bouncing back to Google because presumably, they didn't not find that 5 to 10 seconds
what they were looking for.
It means that your landing page or whatever page people are arriving on from your ad..
It's not congruent what the customer wants.
It's not actually helping them find what they're searching for.
Therefore, Google is not doing it's job.
Therefore, you are going to get dinged with a low quality score.
The way to raise that up is by...
Also, same thing as your ads, constantly split testing their landing page so that it is always
appealing to the customer.
The more appealing it can make your landing page so that customers is spending a long
amount of time reading through the content.
Engage with whatever you have service or you have product to offer.
They are going to reward you with a higher quality score.
And once again, a lower cost per click.
You are going to get a big benefit there and be able to beat out your competitors.
Now, that's about it.
I hope you learn something.
Let me know what is the most useful to you learning about specific keywords.
Leaning about negatives, ad groups, ad optimization or landing page optimization.
Let me know what was the most useful in the comments below.
And let me know also...
If you are currently doing adwords or if you never done adwords in your life.
Most people don't do adwords.
And I want to know people are finding interest in this because if so, if you're doing adwords
and if there's something specific you'd like to learn about, I'm totally willing to teach
it.
I have a free training course on how to do Google PPC.
I'll have my assistants link to it in the cards somewhere along the screen.
If you want to see more videos about how to just get your product and get your services
and get your links out online...
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Have a good one.