"Dude, affiliate marketing just has all these crazy terms like EPC which I have
no idea what it means. Well, John will show me..." "Will show you
what EPC means and also be showing you some examples. Not examples, they're
real-life data from my actual affiliates of my program of what their EPC is
actually are. Check it out.
So, EPC is a common term that's used in affiliate marketing. It's a very
important term and it's one that a lot of people look at to determine how
effective their marketing is. What it stands for is earnings per click. Okay,
for every click you send to the product, how much do you earn? And the reason why
EPC is such an invoke kind of acronym is because most advertising, the one metric
you have most under your control is how much you're spending per click.
A lot of affiliates are spending money on advertising on Google, Facebook,
YouTube, Twitter, Instagram, Snapchat, whatever. And the cost per click, the cost
you spend per click is very much in your control. Because on your side, you control
how much you're spending on advertising and you control
generally speaking the pre-sale page the landing page if you're more advanced. Why
is it important to know your EPC though? Let's say I know that the average
earnings per click of an affiliate for a product I'm promoting. Let's say I'm
promoting a... I'm getting solar leads. I'll have my assistant link it here. There's a
playlist I have with some very hidden videos from my friends Carlos Cruz and
Ronnie Sandlin multi-millionaire affiliates who it's called the Art Of
Copywriting. And I'll try to have my people link it there. If you don't get it
there, you can just subscribe to my channel and you get some free playlists.
But solar leads. Let's say I'm advertising solar leads and I know that
most affiliates are earning about 75 cents per click. Maybe I saw a case
study and they're earning 75 cents per click. As an affiliate, I know I shouldn't
be spending much more than 75 cents per click or else I'm not going to make money,
I'm not going to be profitable. So, that's a number in my control. So, if I earn 75
cents per click on average, if that's what other affiliates are seeing, I don't
want to spend more than this number. It's a good heuristic to measure your
advertising by. Now, let's go on my computer and I'll show you some of the
EPCs of my my top affiliates for my program on ClickBank called the super
affiliate system. So, I just read aside it. I'm actually going to show you another
great example before I show you my own EPCs of some CPA offers on the
affiliate Network. I just so happen to have this up. So, this is a CPA network.
And over here you'll see they have top offers. Okay, they have all the top offers
listed. And they also have the EPC. So, I'm going to zoom in on that. And what we see
here is the top offers on the affiliate network are crypto, paper called, diet, CBD.
And you'll see the EPCs which means the earnings per click. What this network is
doing is it's taking the earnings per click and it's averaging it out amongst
their affiliates. Now, you'll see the top EPC for crypto is $10.23
per click. That's a lot of money. That being said, it's extremely hard to
advertise these offers. Facebook and Google and YouTube and Instagram and
Twitter. None of those networks allow you to advertise if any of these offers that
you see on affiliate. So, in order to advertise these offers, you have to be
way more creative. And that's way beyond the scope of what I talk about here. And
actually I don't even recommend you do this sort of affiliate marketing. Because
you have to bend some rules or laws to do it. But that gives you an idea of the
high point of EOC's. And you'll see the EPC's range all the way up. you know,
from 10 to 2 dollars. The people that are advertising these offers also it's
more advanced. They're using landing pages. So, this isn't actually the cost
per click from an ad. This is actually the earnings per click. They've already
gone through a series of other pages before him. Gets more
complicated. Not going to go in to explain it. So, here are some results from my own
program. And you'll see the earnings per click varies wildly based on what sort
of traffic or where that traffic is coming from. So these are all affiliates
that were paid by me last month. And as you'll see here, affiliates sent over 1
million visits to my my product on Clickbank last month. And the overall
average because I get a lot of spam traffic, a lot of people send spam
traffic was 13 cents EPC. But if you'll notice, all of the affiliates that are
getting sales are getting earnings per click around somewhere between 2 to
10 dollars. There's some flukes in here I don't know how this was caused.
But in ClickBank they don't call it a click, they call it a hop. So, it's
actually EPH, I guess. Earnings Per Hop. And you'll see it says the initial sales
amount divided by the hop count. Now, the reason why affiliates promote my program
is because I do very well at monetizing my traffic. People make a lot of money if
they're advertising my program on ClickBank. And you'll see here for
instance, Cypher Street, they sent 5 hundred clicks and they made on average
about $6.42 per click. You'll see nomen sent a thousand clicks.
1,200 and made on average $3.40 per click.
You'll see EVP stud made on average $4.58 per click.
So, you get a wide range of things but they all, you know, then you see fend
Dorma sent 5,000 clicks and made 4,000 or an average of buck per
click. But he made a lot of sales. So, you'll see this is some real data from
my program and you saw some real data from another person's program. To give
you kind of a makeup of how affiliates, how much of money, you know, you should be
seen per click and just how what it looks like to help you measure your
advertising. Oh, man. That's complicated stuff.
EPC is one of those technical affiliate terms. Now, if you really want
to get into this industry, first off, I suggest to go through some of my
playlists. I have some really Cuddy affiliate marketing stuff. And
particularly, look up my videos with Carlos Cruz in them. Or just join my
training course. If you're trying to get this deep in affiliate marketing i
really suggest join my training course. But subscribe to the channel first and
hit that notification bell so you can see future videos i'll be releasing on
affiliate marketing. And please leave a comment to let me know if there's any
other topics you'd like me address with in affiliate marketing. Had a lot of
knowledge packed us here. Did a lot of marketing and i can help you guys out.
See you soon.