START
00:03 DAVID: I feel like he's ready to model today.
00:10 COMM: A pet dog named Bodhi, has becomes an
internet sensation as a paid model for men's clothing lines.
00:18 COMM: And on today's photo shoot the five-year-old
Shiba Inu, shows why big brands are so keen for him to represent them.
00:25 DAVID: I think we nailed that one.
00:26 YENA: There's his trademark smile.
00:29 COMM: Bodhi's owners David and Yena, discovered
their pet's talent while bored one Satruday afternoon.
00:35 DAVID: Everyone who has a dog has put clothes
on their dog at some point, y'know just to goof around and uh we just found out that
when we put clothes on him, he lit up, he started posing for us.
00:49 COMM: Naturally they posted the pictures online,
but they weren't prepared for what happened next.
00:54 YENA: After we made the website, we instantly
got reactions, it was featured on, I believe GQ's blog the next day and it just skyrocketed
from there.
01:05 COMM: From the start the handsome hound was
a natural in front of the camera.
01:08 DAVID: When we started setting up he'll kind
of know what's happening and he'll like get into position, like he'll get into his spot
where he usually shoots.
01:19 COMM: Now Bodhi has over 146,000 Instagram
followers and fashion labels are queueing to sign him.
01:26 DAVID: Brands started reaching out to us saying
hey will you rep our brand?
And we're like did we just become agents for a dog model?
01:35 YENA: These are the moments I feel like four
years of fashion school didn't go to waste.
I know how to steam.
01:41 COMM: Fashion designer Yena and graphic designer
David have thrown themselves fully into Bodhi's career.
01:48 DAVID: We both decided to quit our jobs for
this, mainly as an excuse really to take a break from the nine to five and do something
a little less ordinary for a bit while we have this opportunity, and it really just
gave us the courage to live a life less ordinary and to do something that was fun and as a
daily because y'know you don't get these kind of opportunities coming to you all the time.
02:16 COMM: Unsurprisingly the snappily dressed
pooch turns heads wherever he goes.
02:21 WOMAN: He's got a pretty classic style, I
approve.
He's a good looking dog.
02:27 WOMAN: When I first saw Bodhi the menswear
dog I thought he was dressed better than everyone surrounding him and I just absolutely wanted
to take a picture with him.
02:36 COMM: And it seems that modelling is only
the start for Bodhi, David and Yena.
02:40 YENA: We're trying to come out with a line
of sweaters or jackets that dogs could start off with on our website.
02:450 DAVID: Because at the end of the day he's
the boss.
END