That's what I call your static content.
They're great things to have, which is why I backed record my YouTube content, because
then I know I can stay consistent with it, but you also want to have dynamic content.
That means having a little bit of fun with your content strategy.
Last week, I showed you how to create six weeks of YouTube content in six hours, and
I figured I'd keep that theme rolling and help you save even more time.
So in this week's video, I'm going to show you how to create one week of social media
content across platforms in 30 minutes.
Seriously, give it a like if you're excited to dive in.
The very first thing I do is check what's coming up so I know what I'm going to be creating
as far as my pillar content, which I'll talk about more in just a second, but what else
do I have coming up in my week that I want to incorporate into my social strategy, into
my social content for the business and the brand?
Let's get into my computer so I can show you exactly how I do this.
So we're going to go back to using our content calendar.
And like I said in last week's video, I've been using this for 10 years, and it is my
tried and true best way of mapping out all of my social media content, not just YouTube
content.
This is how I plan my content in less than 30 minutes.
So basically, I know what's coming up for the week as far as content goes because if
you watched last week's video, you know that I plan out my YouTube content, especially
for Tuesdays, well in advance.
So I plug them all in to each Tuesday, and then every Friday, usually either Thursday
or Friday, sometimes I'll do this on Sunday if I have to, but usually on Thursday or Friday
I'll sit down and I will not only look at the week ahead as far as content and what's
planned, but I'll actually also look at my week in my calendar, so what do I have coming
up for meetings, and what do I have going on every day that I can use and integrate
into my social media content?
Let's just take this week, for example.
This is the week of July 15th.
Basically, I'm looking at how I want to integrate all of the categories, which I'm going to
show you in a second in the next step of content.
So you have a couple of content categories, and I organize them accordingly in my calendar.
The thing to keep in mind here when you're planning out a week's worth of content is
that there's two types of content that you want to pay attention to.
You have static and you have dynamic.
If you only are posting things that are pre-scheduled, and pre-thought out, and that you plugged
in the calendar for way too long at a time, which is a great way to be consistent, it
kind of gets a little stale and boring.
That's what I call your static content.
They're great things to have, which is why I backed record my YouTube content because
then I know I can stay consistent with it, but you also want to have dynamic content.
That means having a little bit of fun with your content strategy.
So big thing here is that there's really five themes that you want to pay attention to to
add in more dynamic content; more timely, more in the moment, content that's going to
get you more engagement.
So things like key events and dates you have coming up, so is there some sort of celebration
happening around the world that you can capitalize on or get in on?
Is there any sort of content category that you want to specifically focus on, which I'm
going to dive into all of those in just a second in the next step.
Influencers that you can reach out to or send a message to during the week or post some
of their content?
So things like if there's a big publisher, or magazine, or blog in your space, add those
things into your content calendar as well.
Launches or campaigns, as well as key brand messages, so what are things that you know
you need to be saying over and over and over again on social media as part of your brand
to really hit home with people what it is that you do and how you can serve and help
them, whether with your products or with your services?
Those are all five things that you want to try and include in your content throughout
the week.
That's really your dynamic content versus your static content.
A really simple thing to do here: go onto Google, and if you're looking for dynamic
content, especially from influencers or big media outlets in your space, just Google search
let's say YouTube marketing, or travel blogs, or something like that.
Google it, and see what articles come up first, and you can see which ones were posted in
the recent week or were posted in the last couple days, and those would be good topics.
Other things to do would be checkout sites like BuzzSumo, and BuzzSumo will show you
the top trending articles in your space that week, and that also can be used and plugged
in to your content calendar.
The five content categories to remember are BTS, behind the scenes, biz, bio, boost, and
beehive, and I'm going to explain what that means right now.
Each of those is basically describing a different content category that you can use as a bucket
to put in different key pieces that you want to have in your content calendar throughout
the week.
So when I talk about biz, obviously it's related to your business.
It's things that are going to be driving the business for you, so sharing a link to a webinar,
or sharing a link to a product or a service that you're selling, or sharing a link to
a new blog post that will drive traffic to your website.
Whatever that may be, that's your biz content.
You want to have that content throughout the week, and that's really your pillar content,
which again, I'll explain that next.
That's really important.
Then your BTS is really showing them behind the scenes of your life.
What makes you a real human?
Because at the end of the day on social media, people want to know that they're interacting
with humans.
Even if you have a brand or a company, the more human you are, the more successful you'll
be on social media.
So all of the different facets of your life, whether that's health, or wellness, or mindset,
whatever books you're reading, things like that.
Those are all good things to include in that category.
The next one is your bio, telling people more about who you are and what you do, because
if new people are coming to follow you every single day, which is the goal here, then you
need to be introducing yourself, so creating at least one piece of content every two weeks
that tells people a little bit more about who you are and what you do, and you can see
some good examples of what that looks like on my Instagram account.
The next thing is the boost or the inspo content.
The boost content is really to boost people up and elevate them, inspire them, allow them
to give themselves a shout out, something like that, so inspirational content is what
I like to call boost content.
Then the final piece of the puzzle here is your beehive content, and beehive content
is really for your community.
I mentioned earlier allowing people to do a promote yourself post, and this is something
that I'll do on Instagram pretty often.
I'll say, "This post is for you.
Comment below with what you do and where you live.
Give yourself a shout out."
That's your beehive content, which is really community focused.
Other things you can do in this content category are asking for content ideas from your audience.
"We're doing a poll."
Something that's going to involve and engage them on a level where you're not just shouting
or spouting content at them, but you're actually involving them in your social media for the
week.
The next step is plugging that all into the content calendar.
You can actually see how I plug this in.
When I was doing the screencast earlier, you'll actually see on the content calendar what
it looks like throughout the week, so where all of those content categories fit throughout
the days of the week.
You'll see that Tuesdays and Thursdays we have pillar content.
We have our YouTube video that goes up every single Tuesday without fail, and then we have
a podcast that goes out on Thursday as well.
Those are really our pillar pieces of content, and a lot of our content across platforms
is built off of that.
If you want to take a look at that closer, we'll show you the screencast right now of
how that week looks and where you can see our biz, our BTS, our bio, our boost, and
our beehive content.
So you'll notice things like it says bio or boost beside some of the posts, or it'll say,
"BTS," right here, or it'll say things like, "Biz," or it'll say things like, "Beehive,"
which you can see right here.
Those are your going to be your content pillars, and I'm going to talk about this in the next
step, but just to see the week in advance, basically I always start with my pillar content.
My pillar content is my YouTube content.
I know that on the 16th, which is the Tuesday I'm posting, how much YouTube pays me every
month.
The really cool thing about this and how we have it organized and how you can do it, is
everything in yellow is branching off of this one video.
It's taking this one piece of content and turning into a whole bunch, which I also have
another video on that topic, which we'll link below, about the best content creation strategy
that you can use.
This video gets broken into teasers that are going to go on Instagram and Instagram Stories.
They're going to go on Twitter and on Facebook, on Pinterest, and they're going to be sent
out via our newsletter.
That's really where this all stems from.
So everything in yellow, I tease it on my Instagram stories.
I tease this video the day before, so that gives me content on Instagram Stories.
I post it onto the community tab the day before, that covers off YouTube.
I put it on ... well, I actually put the weeks before, so I put this video from the week
before onto IGTV on the 17th, so it always goes up a week later on the Wednesday.
This video will go up a week later on the Wednesday here.
Then we also do a native version of this video on the Wednesday on Facebook, so that covers
off Facebook, covers off Instagram.
Then on Thursdays, we do our podcast.
Sometimes we'll do original podcast content, but a lot of the times it's repurpose content
from my YouTube channel.
We had this interview with Julia Kristina that we did on a YouTube on live, and then
we took that content.
I did an intro and outro and I put it onto the podcast, so that covers this off.
Then I promote the podcast, so anything in green is stemmed off of the podcast.
So it's teasers, it's mini clips, it's all those things.
I'm not creating brand new content for every platform, I'm taking this one piece of content
and turning it into a whole bunch.
Then you'll see that the other thing that I do is I look at, "Okay, what does my week
look like this week?"
So for example, I know that on Monday I'm going to be going for a workout.
I have meetings in the morning, and then I'm going to be working on content in the afternoon
for our programs.
That means that in this time period, I don't really want to be posting anything, I want
to just be focused.
I know that I want to be active on Instagram Stories and on social, so what I'm going to
do is I'm going to repurpose an Insta photo, which I call bio piece of content, and that's
going to go on Facebook.
On Twitter, we'll do an inspirational quote, which is boost content.
Then on Instagram Stories, I'm going to do a BTS of planning the week.
Then I'm going to do a fitness post as well on my Instagram Stories to show the behind
the scenes of entrepreneurial lifestyle, etc.
Then on the Tuesday, it's basically all YouTube focused, and then on the Tuesday as well,
I knew that I was going to be interviewing Marie Forleo, which will be coming very soon
to the channel.
So for this interview, I definitely knew that I wanted to tease the fact that I was doing
this interview and that it would be coming out soon, so I put it on my Instagram Stories
and I made a note of that, and it's BTS content, so that I could put it in my content calendar
and remember to do this.
That's super easy.
I do this day-by-day, and I'm like, "What am I working on every day?
How can I make sure that I integrate my life in with my other pillar content so that I
constantly am active without having to reinvent the wheel all the time?"
So really, the key to this and to planning your content in a very short period of time
is having pillar pieces of content, whether that's on Facebook, on YouTube, a podcast,
and taking that, turning it into a bunch of micro content, and then using your life to
show you, "Okay, here's some opportunities of things that you can cover to put into the
rest of your content calendar."
The next thing is actually putting this into your project management or in your calendar
to make sure that you don't forget, because honestly, I think it's so important to put
this everywhere, or else you just won't post and you won't be able to stay consistent on
social media.
The moment that it goes into my Asana or it's in my calendar, I know that it's there for
me to do and I'll actually block the time to make it happen so I can stay super consistent
on social and re-engage my audience regularly.
How do I do that?
Take a look.
Now that I know what needs to be done based off of the content calendar, and one really
important thing to also understand here is because I have these pillar pieces of content,
which I mentioned earlier, I now know how it needs to be formatted ahead of time for
all of these different platforms.
So making sure that you're formatting your content differently to cater to each platform
is really important.
I know that just posting a YouTube link onto Facebook doesn't work very well.
What we like to do is we like to take the full length video and post it natively, meaning
we upload it directly to Facebook, and that way we can share the whole video as added
value content on my Facebook platform without creating an entirely new piece of content.
The reason that we do it a week later is because we want to make sure that all the traffic
is going to YouTube in the first week, first 24 hours, really important, but then we can
take that piece of content and repurpose it a full week later onto Facebook and have it,
like I said, as added value.
So formatting things differently is really important, especially when you do things like
re-purposing an Instagram photo.
You don't want to have tags and hashtags and all that kind of stuff on Facebook if they're
not relevant, because it's not formatted to fit Facebook.
I also don't just post the link to an Instagram photo on Facebook.
What I'll do is I'll actually take that unique photo or unique video and upload it directly
to Facebook as well, and just copy and paste the caption and reformat it to look appropriate
for Facebook.
So doing that's really important.
Now that I know what needs to go in the calendar, what I do is they then go into Asana, and
you can see actually on today it says, "Promote YouTube video."
This is a weekly recurring task for me in Asana, so I remember to do this.
Then I'll do things like post to IG about fitness.
I remember that I actually have to do them, because basically how my life works is that
if it's not in my calendar and if it's not in Asana, I'm not going to do it.
The other thing is, I'll put these things into my actual calendar is little time blocks
so I know that at this time when I have a space in my calendar, so 10:30 to 11:00, I
need to remember to do a story promoting the new YouTube video that just went live today.
That's how I keep it all organized and this is how I plan all my content in less than
30 minutes.
It's super easy to do.
You can totally take advantage of this, and I promise you it's going to make you more
consistent, it's going to make you more effective, and it's going to make your content strategy
more dynamic and interesting.
If you really want to dial in your social media content and have that one pillar piece
of content that creates like 30 pieces of content off of it, you definitely want to
check out our Boss YouTube Strategy Masterclass.
You can find it at bossyoutubestrategy.com.
It's a free masterclass where I'll teach you how to 100x your subscribers and double your
revenue in the next year using YouTube.
The link is below to register and save a seat.
Now, if you enjoyed this and you got a lot of value out of it, you know what to do.
Take a screenshot, share it out on Instagram or Instagram Stories, tag me and let me know
what your biggest takeaway was and how you're going to use this to plan out your social
media content as well.
This shouldn't take you more than 30 minutes.
I usually do it on a Friday, Thursday or Friday or a Sunday if I have to, and then I'm set
for the weekend.
I don't even have to think about it again.
I can't wait to see what you come up with in following this.
If you liked this video, hit the like button below, share it with your friends, and be
sure to subscribe.
Thank you so much to our comment of the week.
I appreciate you so, so, so, so much.
Thank you for being here.
Thank you for watching, and I can't wait to see you in the next video.