so this video is fit for those beginners that haven't tried facebook ads yet so
you will learn how you can create an ads using the ad center in facebook and you will also
learn how you can create how you can set up your audiences into your facebook what are the basic of
ad center and how you can set up your goal as well so again this is a basic get go tutorial
for beginners who haven't tried facebook yet but i also have tutorial i have an upcoming tutorial
for the kind of intermediate um level for facebook things because we will
use a facebook business manager on my other video if you are still starting facebook ads i would
really suggest that at least you know the basic and one of the basic is the ad center
so without further ado if you are interested let's begin one two three
there is two ways to um create a custom audiences so the first option is using the ad center that
is the basic way of running an ads and then the other way is using the facebook business manager
so i will not um cover the facebook business manager thing um i will um create a separate
version of that so um just stay tuned on my next video because i'm gonna release that one
but for now we will start on the basic which is um we're familiarizing the ad center okay
so in order for you to create a custom audience is first um let's select your fan page for example
this fun page so this fan page is my nephew's fan page and i'm helping her to um promote her
fan pages okay because she wants to do business so yeah it's just so overwhelming to hear that that
um from a very young age she loves doing business so anyway so go to the ad center okay this ad
center thing is the um easiest way for you to start running an ads as you can see in here like
we have we run a post engagement thing because we don't have enough followers yet but like we
already have a good stats in terms of um you know cost per result yeah our cost per result is only
23 pesos or 0.23 cents that would be around um if we convert that into usd it's 0.0047
us dollars for every engagement okay but i'm gonna teach that later on my next um video for now let's
just start working on creating an audiences into your ad center so how you can create that
first is let's just start like quickly create ads okay and then you select a goal make sure
you select a goal by the way instead of using the automated version like automated ads you need to
select a specific goal so you can really measure like how effective your ads is okay so let's say
for example this goal is i want to increase my facebook fan pages okay so by the way we will not
activate this fan page this ads because this video is more integrating custom audiences if you want
me to create a tutorial on that um leave a comment down below so i can create a different version
for creating an ads okay so now how we can create a custom audience okay as you can see
here there is a section called audience okay and then you need to select this pencil icon okay
and to select the let's just skip that for now just explain this one thing in here so let's
say for example your business is it's a local shop or it's a restaurant there is an options
in here as well where you can um just set the audience onto like specific ratios or miles
so let's say that one so this kind of audience thing is perfect for just um it's just perfect for
a small business or for local businesses okay so if you you're not really into you don't need to um
detail target your audiences you can start with people in your local area if your business or
if your fan page is a local business okay what if you are running an e-commerce website okay
so it's better to choose this one like people you choose to targeting you select this one instead
of this and then you click this pencil icon and then you can come up with like there is a gender
in here the age the location and the detailed targeting options this part is very important
i'm gonna show you like what what's the purpose in this part later so let's say for example um
you will run an ads about giveaways so let's say like our fun page in order to win um worth of 100
is free and then they just need to like this fun page they need to share this thing so you have a
mechanics or something so and let's say your product is just more into dresses or fashion
dresses so instead of instead of targeting the the the both the gender like women and men um it's
good to specify it if you have really like a you are really specific with your audience if it is a
female or a male and then you can come up like the age range so let's say your all of your dresses
are just for gen z then you need to adjust that age okay so let's say 28 and then for the location
um it's this is still depends on how your how how broad your services is or let's say you
cater nationwide or you cater just a local in just a local area so for now we just want to
cater the local air area so i just cannot let's just come up with um that area so we'll leave in
in davao so this is the south part in philippines so you can come up with that and if you
also want to be really specific you can also come up with by street or let's say
so you can also come up with like that so the more detailed you are
the the lower reach of the lower reach of facebook will get so as you can see here like
potential reach is only 1 000 people and um this is advantages and disadvantages as well
the advantages of this is you are lowering your budget but if you are too specific
to facebook will be having hard time to reach your audience so as much as possible
you can if you want to target by street you need to come up with different street like
or like that or just click this pin and then drag which part you want the your you want the audience
so like say let's say for example you want them to target in this at least eight miles in your um
in your business so that's how it works for the local targeting and then this detailed targeting
as well is um very important especially for b2b business or even for the b2c actually so
there are diff there are three ways to target your um your audience the first one is the interest and
the other one is the behavior and the third one is demography so let's say interest so let's say
your ads is as i said it's a giveaway so it's better to target those people who like giveaways
likes rip sticks
or something like that and then you can also come up with like the behavior so let's say i just want
to target people that are using android devices just for example facebooked and then access
and then mobile or let's say for example you just want to target people that want
okay hold on for that i'm sorry about that so detailed targeting facebook access
and then mobile oops
facebook access and then let's say
or let's say you want to access peop um only um audience that are connected to the wi-fi
because sometimes if it is data especially here in philippines um our internet connection is a bit
low and let's say i just don't want to target those people that are using data because they
might have problems seeing my photos or my video ads so you can also come up with that behavior
and for the other thing as well um interest again we have removed that so let's put
it back sweepstakes and then i can come up with giveaways and then for the demographic
so let's say you want to target people that want to be um i just want to target senior high school
or high school graduates or something like that so that is the demographic
now aside from that i is there options i believe there is an option for us to
okay so in this part this is like this is only the options you can set up you can only set up
the gender the age the location and the detailed targeting now if you use the facebook business
manager you have an option to target the or to exclude someone so let's say you want to
exclude people that works on trusty crops because you want to avoid you know you want
to avoid fake accounts you want to exclude people that are away currently away from their hometown
because like every time let's say we have a delivery and we only cater this city so we we want
to target those people there we want to exclude those people away from our hometown so you can do
that on the facebook business manager but in the ad center it's not um available in the ad center
so but i'm gonna create a separate version for that okay so once you're already okay with that
with your with your setup like you're ready as is you already point your behavior uh target the
right behavior of your audience the interest in the demographic and then the age at the center
and the gender um you click this save audience in here okay so that will that's how it works
and then every time you can you run an ads this one will be visible so i'm going to try to turn
this off and let's see if that is still oh i see so you need to run your ads first okay you need to
promote this ads first in order for you to save this audience and that's the disadvantage of ad
center you have very limited option to set up your audiences to set up your exclusion
and set up your detailed targeting and yeah but if for the get started if your
goal is just simple like promote um promote audiences or promote your fan page then ad
center is fine but it's the facebook business manager is the better way for you to set up
your um to set up your detailed targeting yeah for your targeting i hope that makes sense guys
and if you have any questions and if you want to learn more about facebook thing make sure
you comment down below so i can create different version of the facebook um i also have facebook um
get go started for the facebook business manager i'm gonna put it on the link description below
or put it on the right side so check that out or i'm gonna put a playlist as well you