- Welcome to our video on the Top Five YouTube Tools
that you need to boost the performance of your videos
and channel as a whole.
Whether you are new or familiar with YouTube,
these YouTube analytics tools will maximize
your channel's success and make the process a lot easier.
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Before we begin, subscribe to our channel,
and of course, like, share and comment below
to tell us which of these tools is your personal favorite.
As always, we love to hear from our community
so that we can keep on producing content
which is most relevant and helpful for you.
Let's dig in.
First up, YouTube Creator Studio.
Now, we couldn't start discussing
the best YouTube tools out there
by not starting with YouTube's very own Creator Studio.
It has a whole host of great features
to monitor and grow your YouTube channel.
Here are some of the things we love about it.
Analytics, a detailed look at your channels stats,
which update in real time.
Amongst numerous other metrics,
you can see whether you are gaining or losing subscribers,
the average watch time of your videos,
their impressions, their click-through rates
and your audience retention levels.
Traffic Source Reports.
YouTube offers traffic source reports where you can see
how your audience are engaging with your videos.
This includes the location of your audience
and what search terms your viewers used to find your video.
In addition to this,
you can filter your traffic source reports
to show you only specific types of traffic.
For example, you can choose to look at traffic
from only your subscribers or only your non-subscribers.
This is a great way to segment your audience,
and understand which areas you need to improve upon.
Next up, TubeBuddy.
Tubebuddy is our favorite YouTube analytics tool
besides YouTube's own Creator Studio.
It's a free Google Chrome extension
with an incredible range of features on offer.
So let's dig in to some of their awesome features.
Keyword Explorer.
One of TubeBuddy's best features
is its Keyword Explorer tool
which gives you a keyword score to help you decide
whether it is worth targeting a specific keyword or not.
Their score is based on factors such as
the search volume of the keyword
and how competitive it is to rank for.
In addition, Keyword Explorer also suggests tags
to help your video rank better.
On top of this, it also shows you
related search queries for your keywords
to give you more keyword targeting and content ideas.
And all of this is present in just one window.
Videolytics.
This amazing feature lets you see the analytics
for any video on YouTube, telling you how it ranks,
and why it ranks this way.
For example, Videolytics' Best Practice section
highlights what the video is doing well in,
in terms of thumbnail, info cards, social shares and more.
Thumbnail A/B Testing.
This feature means you can try out two different thumbnails
and monitor which one does better
in terms of engaging viewers.
Over time, you'll be able to work out
what type of design best works for your audience.
Card Templates.
This feature allows you to create different card templates
to add to different videos and pick which to apply.
This saves uploading individual cards each time
and means you can quickly personalize each video.
Canned responses.
TubeBuddy allows you to set up pre-made responses
to recurring questions or comments with a drop-down feature,
where you can quickly and easily reply
by choosing from your pre-made answers.
TubeBuddy has a free version which is a great starting point
and will definitely provide you some great insights,
but if you are genuinely serious about growing your channel
and taking advantage of all the different features
they have to offer, then we highly suggest you opt
for one of their paid options.
On to VidIQ.
VidIQ is similar to TubeBuddy in a lot of ways,
but less extensive.
On the whole, we do prefer TubeBuddy,
but VidIQ has some interesting features and differences
that may work better for you.
Keyword Inspector.
This feature allows you to see the popularity
of a search term over time.
For instance, if you were to put in Christmas presents,
there will obviously be a time when this is more popular.
This tool allows you to see
when certain keywords get the optimum results.
Channel Audit.
This tool simply allows you to analyze
how well your YouTube channel is doing
based on an average of your past 30 days.
Super helpful if you want to do monthly reviews.
Plus their handy traffic light color-coded system
tells you which elements are working,
which need improvement and which are failing.
Social.
Another nice element of VidIQ is that
it shows you your social stats and shares
alongside your YouTube stats.
If social media platforms are important to you,
then this can be a great feature.
VidIQ's basic plan is for free,
but if you want to take advantage
of a more comprehensive range of features that VidIQ offer,
you can opt for one of their monthly paid subscriptions.
Tubular Labs.
Tubular Labs is another great platform
if you are interested in more advanced analytics.
In particular, it can be a great tool
to help form collaborations
with other YouTube content creators and influencers.
Let's dig in.
Audience Insights.
Tubular Labs can give you some great insights
into your own and your competitors' audiences.
They can show you how influential your subscribers are,
i.e. how many subscribers each of your subscribers have.
Using this information,
you can check what type of content
your most popular subscribers are creating,
and then see if there's an opportunity
for you to collaborate with them.
Tubular Labs' Audience Insights also tells you
the people who most frequently comment on your videos.
You can use this information to make sure
you engage with these people more frequently,
especially if they are fans of your content.
Another useful feature of Tubular Labs
is what they call Also Watches.
This feature allows you to check what other YouTube channels
your subscribers are also watching,
which can help you better understand
your audience's wider interests.
Creator Intelligence.
This feature in Tubular Insights lets you search a keyword
and then tells you who the upcoming influencers are
in that niche.
You can then choose to follow them and track their progress.
This is another great way to keep an eye on your competitors
and potential people you can contact
to form collaborations with.
Video Intelligence.
This feature allows you to make playlists
of videos you want to analyze,
showing their stats alongside each other,
making it super easy to compare and track
the analytics of a number of videos.
You can sign up for a free trial of Tubular Labs
on their website.
It is a paid service with no free options
after your free trial expires.
They don't include their price plans on their website,
so you will need to speak with their sales team
regarding pricing options if you are interested in this.
And we can't let you go without mentioning this last one.
MorningFame.
MorningFame is a really great tool for those new to YouTube.
It has no free version, but may be worth investing in
if you're a beginner looking for an easy way
to get to grips with YouTube.
It has a great interface that cuts the graphs and jargon
to tell you what what's doing well,
what isn't and what you need to improve upon.
Here are our favorite features.
Optimize.
MorningFame's Optimize feature allows you
to test your titles, tags and descriptions before you post
by giving you a Relevancy score.
Now, this score analyzes your titles, tags and descriptions
in terms of their ability to rank well on YouTube,
which is a great way to train yourself
in these basic elements.
Stats.
Their stats section is also a really simple way
of looking at your channel,
which is great if you're new to YouTube
and find the analytics a bit overwhelming.
It tells you what you need to be doing more of,
suggesting what areas you need to focus on
by comparing your channel
with other channels of a similar size,
and showing you how you can improve upon your competitors.
If you found this video to be helpful,
then please make sure you subscribe to this channel
to watch more videos that can help
fast track your success on YouTube.
If you want more help with your video marketing,
you can get in touch with our agency Spiel
at www.spielcreative.com
Thanks for watching.