hi in today's video we're going to talk about a marketing funnel a marketing funnel is simply a
process that your prospects go through to becoming a paying customer that means as your leads go
through the marketing final stages unqualified leads are eliminated and only qualified leads are
left with the highest chance of becoming a paying customer of course utilizing the right technology
for your funnel marketing will also allow you to generate leads and sales on a 24 7 basis
so why is a marketing funnel important well a number of reasons it saves you time and money
when you qualify the prospects early on it avoids wasting time and resources on non-interested
prospects it helps you to focus on the leads that can easily be converted into a paying customer
as well shorter sales process which of course increases your company's bottom line revenue
marketing funnel stages in this example i'm simply looking at a four-step process or sequence
starting at the top is awareness interest evaluation and action if you notice the funnel
at the top is larger basically that means you're all of the online traffic you're sending it to
step number one as the software sifts and sorts out those that are interested versus those that
are not you get to the bottom which is called action and that means a certain percentage of
those leads which are the highest quality will buy your company's products and or services marketing
funnel strategy okay so there's a there's basically unlimited ways to generate traffic
of course some of the popular ways are facebook pinterest uh youtube it could be
twitter etc i prefer youtube i think that's most people want to watch videos but again
whichever way it could be even include paid advertising whichever whatever traffic you
generate online you need to send it to some place in this case it's an opt-in page marketing funnel
template taking a closer look at what actually happens once somebody signs up that provides their
name and email address just want to cover that for a minute if you notice on the left hand side
you're going to see free traffic and paid traffic and all that online traffic is going to go to your
opt-in page in this example next they're going to be entered into an email sequence and again the
email sequence could be 5 emails 7 10 30 whatever you decide however really something important here
the first few emails should always be in my opinion and many others should be informational
based or value based meaning no pitching no selling of anything you're simply providing high
quality information that that person can utilize to help them with their business now on the email
sequence you'll notice email number five is where you make an offer that could be a for a low priced
item it could be seven dollars it could be eleven dollars twenty dollars something small enough now
a certain percentage of those people will buy your product and they now become a new customer
that new customer now is transferred over into a new email sequence and the cycle begins again it
could be a five email sequence and again the first four emails are informational and value based
no pitching no selling on the uh email number five for the second offer is going to be more
of a midpoint price and that could be something like 50 or 100 and again a certain percentage of
those people will buy your product and or service and again you're going to rinse and repeat always
keeping in mind that you want to provide a lot of high quality information to build the trust build
the relationship so that it's not a one-hit uh customer meaning that the lifetime value of your
customer could go on for many years if you do it correctly so it's this leads us to the marketing
funnel software there's a lot of software products out there that are really good in just a moment
i'm going to show you a short demo video about a new marketing funnel software that will be
launching soon i don't have the exact date please click on the link below to get notified thank you
thank you for watching this video today to access your free bonuses
click the link below the video also to learn more about when the new
funnel software will be launching just click the link below this video cheers