20 grand slam titles, tennis icon, dashing smile and inspiring; Roger Federer sits at
the highest table amongst the greatest in sports history. And if the tennis world were a mere town,
Roger would be its mayor. I mean they don’t call him King Roger for nothing.
This is why tennis fans like myself are always at the ready to receive what recent lifestyle
changes the tennis icon might have whipped up. We all wanna hop on the Roger express
as his official website homepage has declared. We want to know what new cars he is driving,
what stupidly expensive house he has just built or planning to build.
We want to see it all! And how about we just see it all now, starting with his current home.
But before anything, let's just know that Rog is rich, period!
So don’t start getting frightened by the numbers you’d soon start to hear.
HIS HOUSE: We already know that the Swiss
tennis legend has his house in his home country in Switzerland where he is married to former tennis
player, Mirka Miroslava Federer and together, they both have two twins. A pretty unique combination
if you ask me and by unique, I mean identical twin daughters on their first production and
then identical twin sons on their second. They are all named Myla, Charlene, Lenny and Leo.
The Federer family may have grown a few more hairs or added a few more dollars into their
bank account, however, they remain loyal to their home which was built in 2014. But I guess
when a house is worth as much as $8.7 million dollars today, you don’t just up and leave.
And even though a volcanic eruption was directing furious lava towards your home, you’d still have
second thoughts about evacuating. (Laugh) The three-storey glass house is built
on a mountain that overlooks the beautiful and ambient Lake Zurich.
It is strategically located in Wollerau in Schwyz canton, a municipality with low-tax demands.
The state-of-the-art building has practically everything one can think of; it boasts of a spa,
swimming pool, underground car park, gym and two guest flats where
the parents of Roger currently share one. It’s funny, but at the time Roger had this
house built, he was worth over $608 million dollars, so clearly what we are now seeing
as so much, didn’t make a dent in his finances. But maybe this dent was made by his incredible
collection of cars; let’s take a look, shall we? CARS:
What would a multi-million dollar tennis Swiss Legend drive? Well, probably a spaceship! Because
he can most certainly afford it. However, because he doesn’t live in space and like
we have earlier seen, he has an underground parking garage, he, therefore, has a magnificent
collection of cars to fill this garage with. Roger currently has around six luxurious cars
to his name, one of these bank-breaking wheels is the Range Rover SVR which is estimated to
be worth $115,500. He also has a Mercedes AMG GLE 63 S which is worth $59,000, a Mercedes AMG
GT worth $118,600; a Mercedes-Benz V-Class worth $87,000, a Mercedes AMG G63 estimated
at $127,000. And then finally, his most expensive car, which is still also a Mercedes brand but
costing a whopping $228,000, is the Mercedes SLS AMG Roadster which is a yellow masterpiece with
a gull-wing door and jaw-dropping abilities. And as the greatest tennis star cruises around
town with these fine, expensive babies, he could just blind your eyes with his watches. Let’s take
a look at his collection of sparkling watches: WATCHES:
Well, guess what folks: okay don’t guess, you might fail. Anyway,
because King Roger first signed an endorsement deal with Rolex in 2006, he usually has more
Rolex watches. Think I’m lying? Alright, let’s look at them one after the other without our
eyes hopefully not going blind or falling out. Roger has a Rolex Date II Silver Blue Arabic
which he wore when he beat Pete Sampras who at the time had the longest-reigning record
of grand slam wins. He also has other incredible Rolex collections of watches such as the Rolex
Vintage Daytona which was made the year Rog was christened and which the maestro is fond of the
most especially because his wife gifted him this masterpiece for his 30th birthday. Sweet!
Then there are others; a chocolate-coloured Rolex Day-Date II Everose gold, a silver Rolex
GMT-Master II BLNR and a Rolex Sky-Dweller which must make him feel like one dwelling in the sky.
But if you consider that he is indeed a star, then that place sure suits him.
But aside from owning a great collection of watches, Roger is also a staunch businessman.
BUSINESSES Rog loves sneakers!
Loves them! This love has pushed him to invest in them. In July of 2020, he had made a huge
investment in “On AG” which is a brand in Switzerland that sells shoes and clothing.
Then there are also a few collections in his name, called “The Roger Centre Court JP All-White
Sneakers” and “The Roger Pro” [show shoes] But more importantly, he owns a player-management
agency called TEAM8. This agency has its location in New York City and supports one of the upcoming
tennis greats, which we had spoken of once. I’m talking of Corey ‘Coco’ Gauff.
Academic Director, T. Bettina Cornwell said once: ‘Federer is attractive from a marketing standpoint
because he is an archetype of how tennis views itself, he is graceful and composed,
is stylish, never gauche, and importantly, he inspires younger players to behave similarly’
So yeah, Roger is a brand himself. And since endorsements are business
opportunities themselves, we’re going to consider those next.
ENDORSEMENTS
For someone who has made such a great name for himself in a very popular sport, and who in the
process has gathered over 20 million followers on his Instagram and Twitter accounts combined,
the endorsement deals under his belt will for sure be rich and bountiful.
King Roger is currently at the number 7 spot of the world’s highest-paid athletes with a
total earning of $190 million dollars. However, his Net worth according to
Celebrity Net Worth is around $550 million. This is absolutely amazing considering he
is one who has had to suffer a lot of challenges like injuries which has kept him out of play for
the most part. But he’s still making so much. In 2021, even after playing just 13 games,
he made over $84 million in endorsement deals which is more than the combined sponsorships
of Nadal and Djokovic in that same year. To break down some of his endorsements,
he has an old endorsement as you must have guessed already, with Rolex;
a deal reportedly worth around $15 million. He also has sponsorship deals with Swiss
companies like Credit Suisse, Lindt, Sunrise and Jura Elektroapparate.
He was with Nike for a while and after splitting with the reputable brand in 2018, signed a
mind-boggling $300 million deal with Uniqlo Summarily, Rog has made $1 billion in endorsement
through blue-chip brands. And no I didn’t say that wrongly but I’ll repeat; Rog has made one billion
dollars in endorsements through blue-chip brands. Well, I think with that we can just call
it a day with all his endorsements. Anyway, the Swiss maestro is not at
all a greedy man; he is generous with his lovely smile, yes, but he is also a philanthropic icon.
CHARITY FOUNDATION Roger Federer has been helping to smash not only
balls but poverty in his own gigantic capacity. The Roger Federer Foundation established in 2003,
is just one of the few ways Roger is helping to fight world poverty.
And because of his humanitarian services to children across the globe, he was awarded the
title of goodwill ambassador by UNICEF. His foundation is dedicated to helping
children in Switzerland and six African countries by providing early education
and skills acquisition services to these children. As a result, the foundation has impacted over 1.5
million children in more than 7000 early childhood schools through helpful partnerships with NGOs,
schools and teachers in these regions. The foundation over the years spent more than
52 million dollars on the initiative. If this was all King Rog has been able to do,
we still would have called him great but that's not just all.
Rog also indulges in charity games for poverty relief. One of such worthy of note was the 2010
Hit for Haiti tennis match he organised after the devastating earthquake in Haiti. This match
generated a whopping $200,000 in ticket sales. We may never leave here if we focus on all the
amazing things the tennis legend has done. So we will just move on to what he likes to do
when he isn't giving us a magnificent swing of his racket or being an avenger against poverty.
ROGER'S FUN TIME OFF THE COURT Roger once said:
“I can already enjoy it and I also enjoy travelling as a tourist.
The culture, the food, the architecture – that interests me a lot, no question about it"
So there you have it, he is a tourist. And yes he does own his private jet
which is sponsored by the aviation company, Netjets
And roger has spoken rather loftily about this company when he declared:
"I believe in having the right team around yourself. If I’m still on tour today it's
definitely because of NetJets as well because it’s made my life on tour so much easier.”
So, whether or not he is making an ATP tour or just being a curious visitor of new places,
he's got his private jet to make things smooth for him. Thanks to NetJets!
And then when he isn't touring the world, he usually enjoys video games at home,
spending time with his family and friends. He even called time with his family,
a favourite hobby of his and I quote: “I like spending time with my children,
going for a walk with and just seeing them grow up… My biggest hobby and job in some ways is being
a father and husband to make sure I do my best" The Swiss maestro is nothing but a great delight
for fans of tennis and I for one can't wait to see what he has in store for us in the year 2022.
We only hope and pray that he's healthy enough and not yet ready to retire.