- 10 extremely useful tools
you should be using in your marketing right now.
Do you want to know what the most challenging thing
about marketing is?
It involves a lot of other skills.
I mean, depending on what you're doing
in order to run a successful marketing campaign or efforts,
you need to know quite a few skills
and they have to play nicely together.
Whether its content writing and copywriting
or design and branding and user experience
or even Paid Ad Management or SEO or Landing Page Creation,
heck, even Marketing Funnels and Social Media Marketing
the list goes on and on.
With all of that,
when you don't have a team helping you out,
doing marketing can be difficult.
So what should you do?
Give up?
Of course not.
Can you actually do marketing as a solo entrepreneur
or even as a solo marketing consultant?
Yes, you can.
And that's the good news.
There's a lot of tools that can save you anywhere
from a few minutes,
to a few hours
to literally a week's worth of time every single year.
And it hasn't always been that way,
when I started doing marketing,
I actually needed to be doing a lot of things manually
and I didn't have a team to help me out.
I would take on SEO and marketing clients
and do everything from their strategy to the execution
on their campaigns and even help change their code.
What would often involve writing content,
doing keyword research,
even playing around with WordPress,
back then a lot of people didn't even have CMSs.
So I was logging in through FTP and changing their files.
But in this day and age,
things have completely changed,
from writing blog titles to finding email addresses
of website owners
when they don't even publish it on their website.
The level of effort you need to put in is like
one 10th of what it used to be.
So let's go over some of the tools,
to see how you could save anywhere from 10 to 40%
of your work time each and every single week.
So that way you don't have to hire as many people.
There are few activities involved with content creation
that are time consuming and high effort.
These typically are research, ideation and writing itself.
Assuming you already know the keywords you want to target
and have a plan of attack for your SEO on content marketing.
The next most important thing for you to do
is find out the top rank pages in your space
and what those pages are doing
so you can be better than them.
And a big part of your effort will be around doing research
on Google for keywords that you want to target.
You'll analyze the top ranking pages
not just of your site,
but of competitors,
how long their content is,
the topics they cover,
how much rich images and videos that they contain,
the step by step steps that they're talking about.
The questions they're answering
and just the overall common user experience of the page.
That idea is,
by knowing everything that your competitors are doing,
you can get ahead of them by making your content better.
Now if you had to do all the effort manually,
you can easily spend four hours
just doing research for one keyword.
But, there are quite a few tools
that can help you out with that.
And these tools will do a lot of heavy lifting for you
and scrape Google search results
to analyze all the talk rank pages
that you're trying to target with those keywords.
They'll then analyze the pages
using natural language processing technique
to determine what topics,
not just keywords,
what topics they're writing about
and how important it is for you to include those topics
in your content as well.
These tools will do roughly the same thing
but they'll have a few different additional features
that will differentiate them.
All you have to do is see which one has a best cost
and benefits depending on your business
and what you're focus on.
So let's go with the tools I'm talking about.
Frase.io.
Seoscout.com.
Clearscope.io.
Usetopic.com.
Marketmuse.com.
But the greatest value that they all offer
is helping you create content outline
that all the basic information is about around that topic.
So what should that topic cover?
What headings should you be using
that should be on that page?
How long will your content be?
How many images and videos
should you include in your content?
Questions you should answer,
sources that you should quote,
among many other interesting things.
The interesting part about a lot of these tools is,
they'll have features like AI writing,
which will help you both with ideation and writing.
The AI is not perfect
but it does save you around half the time.
They'll enable you to come up with ideas
for your titles, heading,
they'll even write paragraphs for you.
I'm about to launch a similar tool on Ubersuggest for free.
And if it's something that you'd be interested in,
make sure you leave a com below explaining why.
I'm curious about how you would use a feature like that
and the type of business that you're in.
Now, the second category of marketing tools is
Paid Ad Management Tools.
Managing paid ads is kind of a big deal,
if you don't manage your ads well enough
you'll just waste tons of money.
It's like literally throwing money down the toilet
and flushing it.
You don't want to do that.
So you want to make sure
that you're managing your ads correctly.
So let's go over a few tools
that'll help you mostly with your paid ads.
Magix.com.
It'll automatically optimize your ad campaigns for you,
covering from Facebook and Instagram ads
even YouTube and Google ads.
It'll use artificial intelligent to undercover
or uncover opportunities and improve.
But actually be really cool, if it's a undercover tool
but more so helps you uncover.
It will optimize your campaigns,
taking several factors into account like
audiences, demographics, locations,
lookalike audiences, budget,
bids, add copy, add creation.
You get the point.
The biggest value here,
is all the time you'll save
and still maintain a high quality work.
Instead of focusing on doing tons of manual analysis
and doing tons of data points
and going through all this stuff,
you can focus on crafting the perfect messaging.
Meanwhile, Magix will run tests
and experiments that will help you optimize your ads
in maximum potential.
Another tool for you,
the Facebook Ad Library.
Facebook Ad Library shows you all the ads
that your competitors are running on Facebook and Instagram.
It'll allow you to get insights
on what's doing really well for your competitors,
not just ads but even their products, their messaging.
And I'm not saying you should copy them
but you can create your own variation of it.
The next category of marketing tools are Creative ones.
When you're doing marketing,
you'll often need some sort of graphic design
or image assets to create your campaigns.
And even if you're not talented
or don't have a creative bone in your body,
that's okay.
There's some tools that'll help speed this up for you.
And can you guess what tool I'm going to be breaking down?
Canva, has templates for everything.
Templates for videos,
templates for social media ads, infographics.
Heck, you want to do a marketing presentation,
they got a template for that too.
Pexels, It's another one.
Pexels offers 1,000s of images that you can use
in your marketing for free.
That way you don't have to pay for stock photography.
So you want to 1,00 of dollars, Pexels.
And another tool for you, Hotpot.
This is a AI platform.
They'll allow you to do all sorts of things with images,
you can remove backgrounds, objects
and larger image,
or even restore older images once you make changes,
you just click the restore and you can go back.
The last tool I have for you is for your SEO needs.
You want to optimize a lot of your SEO?
You don't want to do it manual?
You don't want to worry about cubit research?
Can you guess what tool I'm going to say?
Ubersuggests.
It's free.
It's offered on the Neil patel.com site,
or you can just go to Ubersuggest.com.
And there's a free plan
that gives you most of everything that you need.