- When you're working to improve
your website's rank on Google,
there are all sorts of things that you can do,
and one of those is on-site SEO.
Hey, y'all, my name is Kori Ashton
and you have found a YouTube channel
dedicated to all things WordPress.
This month, I'll be working with you
on search-engine optimization.
The exciting news is
there's really only two ways to be found on Google.
You either pay to play,
or you work hard organically
and optimize for search-engine rank.
That's SEO.
At the start of the month, I did a video
to help you understand which method is right for you.
And last week, I continued the series
helping you understand
what keywords your audience is searching for.
This week, let's take a look at
some things you can do on your website today
that will help you improve your organic rank.
We're looking at on-site SEO.
There are three categories of tasks
when we're looking at search-engine optimization.
On-site SEO includes things like keywords,
great content, or meta tags.
There's also offsite SEO,
things like backlinks, social media activity, reviews.
And there's a technical side to SEO
that includes optimizing your page speed,
your security, site maps, and other such things.
For the sake of this tutorial,
we're gonna focus on on-site SEO.
When we add in those key words that we found last week,
we're going to help Google understand
when to include us in those search results,
and your customers are gonna feel so much more confident
that they've found the right product or the right service.
We all know that content is king
when it comes to our website.
People are looking for great content,
great advice, easy navigation.
They're looking for just a really great website
with exactly what they were hoping to find.
So with that in mind,
you really wanna focus on people-first content.
So what do I mean by people-first content?
It has to be original.
You really don't want to use other people's content
and just repeat that on your website.
When you're original, Google's going to reward you.
It has to be valuable as well.
This needs to be something
that people read and get excited about
or watch and be inspired.
And it needs to be accessible.
You want your website to be certain
that it's available for all people
to be able to engage with or view,
especially on mobile devices as well.
It needs to be engaging,
so don't just have a ton of text down a page.
You wanna be certain to include
maybe some images in there
that help people better understand the content
and engage with the content more.
And I already mentioned shareable,
but it's gotta be something that's easy
for people to click on a button
and tweet out there,
or post over to Pinterest,
or share on their Facebook.
So how do we actually optimize our content further?
Not just key words, but other things.
Well, how about meta tags and header tags?
I know, y'all, it can be very overwhelming.
But don't worry about it.
I'm gonna show you an example here
that will hopefully give you an aha moment.
When you're searching on Google
and you see the search results for a specific link,
that's called a Google snippet,
and this is where you optimize your page title
and your page description.
If you're able to go in there and manually overwrite those,
those you can include those key words
that are gonna help not only Google
understand what this page is about,
but hopefully, it'll help a consumer
choose your Google search results over a competitor's.
That same page title and page description
also impact your social media posts.
So where do you go to actually edit
the page title or page description of your website?
Each and every page has its own
and they should be unique.
You head into your website
and you'll look specifically for the head tag
where you'll be able to edit your title
and your meta description.
The great news is,
if you're running on WordPress,
I highly recommend Yoast.
It's a free plugin
and it will give you instant access
to make all of these changes very quickly,
page to page, post to post.
For those of you who don't want
to knock on a developer's door
and you'd like to make some changes today,
you can go into each one of your pages
and be certain that the main title on your page is an H1.
That's a header one tag.
And when you're looking at that on your website,
it should include your keyword.
Going further down the page,
you can optimize your H2s or your H3s.
Again, those need to include your keyword or key phrase.
The example here is organic dog food.
You can even go into your images
and be certain that they are named correctly,
as well as their alt tags.
You can see here, this photo is
organic-dog-food-ingredients-farm-market.jpg.
Having that organic dog food phrase
inside of my image title helps with that rank.
Here's the thing, y'all,
Google's gonna love you when your users love you,
and we wanna help them love us
by giving them that fresh, original, great content,
and videos, of course,
are one of the best ways that you can do that.
We also wanna be certain
that our website navigates really easily on any device,
so be certain today to go test your website
on a mobile phone
and be certain that you can navigate it easily.
You also want to see it load really quickly.
So if you are using those videos,
you need to be certain
that your website pages are still loading.
You don't wanna weigh down your page.
Be certain that there's a clear call-to-action as well.
And on those mobile devices,
be certain that we can click on them easily
and have great ways to engage with you.
You also wanna confirm that there are no broken links.
I'll put a link in the description box below,
if you're running on WordPress,
for a free plugin that's gonna help you test that.
And we wanna be certain that our website
feels safe, and secure, and trustworthy,
so you don't wanna have grammar issues
and you wanna be certain to have an SSL
up at the top of your website with that little lock.
And I wanna share with you
some great monitoring tools that you can use.
Some are in the budget of free,
others might have a pro version that you could upgrade to,
but I highly recommend taking a look at these tools.
That could be something to help you
overall improve your rank,
find those keywords,
especially SEMRush,
a great tool to help you find those keywords
so that you're plugging in the right things.
Y'all, I hope this was helpful for you.
Please be sure to click like and subscribe.
Next week, we'll be covering off-site SEO.
These are additional things
you need to be aware of and be tracking
to be certain to improve that organic rank.
I have an entire playlist
dedicated to search-engine optimization.
I'll put that link in the description box below as well.
I hope to see you next time.
Bye, everyone.
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