On today's Cold Email Teardown,
I wanna talk about how to use video in your cold emails.
I got this email from Alex over at Verio Video,
where he wrote this cold email.
It's very short, and then he linked
to this two minute personalized video,
so first let's take a look at what he has.
Hi Aaron, I came across the Laughlin Associates
YouTube channel and enjoyed your videos.
I made this video for you as we have
a few ideas on how we increase leads
to your business with video marketing.
Link to the video.
How would you feel about discussing further?
Let me know and I can send over a few times for a call.
Thanks in advance.
So this email's fine, and that's why I don't really
wanna talk too much about the email in this video,
but when you click the personalized video,
I wanna talk about what you guys can do
to help increase your sales from this,
because we've made a few sales
with our personalized videos, as well.
- Hi Aaron, I came across your YouTube channel
Laughlin Associates and I really enjoyed your video
The Common Myths about LLCs.
I wanted to ask you if you're planning
to create more video content in the future.
- So this is where we run into the first issue.
You've got a solid cold email,
but then when you jump into the actual video itself,
it's almost like you're reading a cold email out loud.
- I came across your YouTube channel, Laughlin Associates,
and I really enjoyed your video,
The Common Myths about LLCs.
I wanted to ask you if you're planning
to create more video content in the future.
If so, maybe we could help.
My name is Alex and I run Verio.
It's an online video marketing agency
where we work with our partners
to create engaging video content
and content strategies that will convert to results.
There's a huge opportunity with you right now
in your organization to really establish yourself
as a market leader.
You've been around for a very long time,
and your videos are fantastic.
- So the issue I have with this
is it's a two minute long personalized video,
but he's still reading from a script.
There's no reason that he has to actually be reading
from a script when he's riffing on this video,
and I'll go through this in a second
and I'll have a better version
of this exact video at the end of this.
But if you compare this to one video that we did
that actually got a client, The Teardown of Soften.
Mobile apps shops are a dime a dozen.
You are going to face a lot of hurdles
with your cold emails.
What I'm doing here is one,
we start with a bunch of personalization.
So you'll see in that clip that it's extremely customized.
There's no way I'm reading off of a script in that video.
I'm also looking directly at the camera,
so let's keep watching.
- Platform to be able to really engage
with potential prospects, help attract more clients,
create more brand awareness,
and ultimately grow your business.
If this is something that is of interest to you,
I'd love to have a quick chat and discuss how we could help.
We have a few ideas in mind that we can help
with your content strategy currently
by looking at your channel, and yeah,
look forward to connecting.
- The main thing that Alex does with his company,
Verio Video, is they do YouTube marketing,
so they look at YouTube channels
and give feedback based on the channels.
All of these people by definition have YouTube channels.
So what I would do if I were Alex is actually go over
to the YouTube channel for each person, pull it up,
probably takes just as long as it takes to read the script.
Maybe a couple seconds longer to pull this up,
and then riff something for them, so basically,
use Screen Flow or something like that to share your screen
and make a simple video, maybe something like this.
Hey Aaron, I know email's not the best way to communicate,
so I came across your YouTube channel recently
and I just had a couple points of feedback.
I'm from a YouTube marketing company called Verio Video,
so this is the kind of stuff that we do.
Obviously you pay a lot of attention
to your YouTube channel.
You've got 358 subscribers, which is decent for your niche,
but if you look at the type of content that you're making,
there's a couple improvements that I would make off the bat.
For instance, you've got a four minute long opening here
that you're obviously using for YouTube advertising.
I would cut that down and show a better example.
Instead of showing an ad for Laughlin,
I would show a better example
of the type of videos that you make,
so maybe more of these talking to camera videos up here.
And then also, when you look into these talking to camera
videos, one improvement that I'd make here as well
is, one second, give it a second to load.
- You're not on the hook.
You're not the one that's responsible if that enterprise--
- So one improvement that I'd make here
is you're obviously hitting it hard with SEO, right.
You've got all of the subtitles down here.
You have a solid description, but if you look at the amount
of views that you have, it's not solid, right?
You could get thousands and thousands of views
on a video like this through targeted advertising.
That's the type of stuff we help with.
Would love to hop on a quick call to discuss further.
I can also send this as a printed out
sheet of ideas if you're interested.
Let me know. Thanks.
Notice how long it took to make that video.
That was in real time.
I did not research on Laughlin Associates,
and I'm not in video marketing.
So Alex and his background with video marketing
should be able to even riff something stronger than that,
and think about that for your videos that you're sending out
if you're doing this in cold emails.
How can you create something that's customized
for the client while also being easy to scale?
And as you learned from today's video,
that doesn't necessarily mean writing a script word for word
and reading it from every client.
Sometimes it even takes less time to riff
and create value for somebody live.
Thanks for watching the video.
Feel free to like this video to encourage
this type of content on YouTube.
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Thanks.