for those who aren't familiar with the
much-lauded diners drive-ins and dives
it's a tv show on food network that
follows host guy fieri as he visits
iconic diners drive-ins and dive bars
he takes viewers behind the scenes
showcasing innovative local spots and
offering insight into how signature
dishes come to be
fieri chats with customers who order
these dishes
sometimes serving and dining with them
too restaurants don't get paid for
appearing
on diners drive-ins and dives at least
not in cash
nor do they have to pay to be featured
on the show there's no inauthentic
promotion here
just to focus on places that actually
dish out food with great flavor
and while guy fieri may not love every
single dish
if it's featured on the show it's at
least good enough
with his seal of approval however comes
a forewarning to businesses of at least
one very important outcome although guy
fieri likes to have fun
diners drive-ins and dives does not play
around with its rules
participating restaurants have strict
guidelines to follow when the mayor of
flavor town comes to visit
eateries have to be willing to forfeit
ingredients for the sake of fame
as the show doesn't reimburse them after
fieri appears and tries their dishes
plus they lose about three to four days
of business when they shut down for
production
and this is on very short notice one
restaurant owner
andrea wakefield wasn't told the
producers were coming until about one
week beforehand
there are many other rules participating
restaurants have to follow as well
these can range anywhere from heavy
vetting by producers
to guy having the final say on which
dish to feature
and even after all this prep it's
completely possible that the production
team will pull out at the last minute
even as late as the moment producers
arrive
with all that said why do restaurants
agree to these terms
serving guy fieri may result in a huge
business boost
that's right it gets so crazy at these
establishments after fieri and his crew
visit
that they actually have to warn
participants of the incredible uptick in
customers
thrillist interviewed some owners of
featured spots from previous seasons
and emily biederman the owner of
steuben's in denver colorado
noted that when you get the call that
they are going through with it
they warn you this will change your
business forever
and yeah it did it really did another
establishment owner griffin buffkin of
southern soul barbecue
said that after he filmed there guy
fieri told us to be ready for a 200
percent increase in business
believe it or not that's what happened
and it really hasn't stopped ever since
some experienced an even greater spike
josh toma of the minneapolis-based
restaurant smack shack
saw a 500 increase in sales after
appearing on the show
he told the twin cities business they
told us to get ready
i was like i got it i did not get it
it is a power bomb of flavor
warning don't eat this and drive one of
the restaurants getting some buzz is oh
so good
a garrettson south dakota establishment
that was featured in the richmond
standard
after making it onto fiery show another
success story
is a grouping of restaurants in fargo
moorhead those eateries are
seoul avenue kitchen pounds blackbird
wood fire
passage to india and nicole's fine
pastry and cafe
all of the chefs employees and owners
who were visited by flavor town
raved about the success they saw after
fieri praised their dishes
with some noting that i've heard of
people so busy they had to close their
doors because of guys visit
thankfully that didn't seem to be the
case with these places
their episodes aired when the kobit 19
pandemic hit the restaurant industry
hard
and the fargo moorhead establishments
told inforum that the spike in business
was much needed
so for those who want to submit their
restaurant but are unsure about
appearing on diners drive-ins and dives
just know as long as you're staffed up
for the post show sales bump
it will very likely be worth it check
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