Sunny Lenarduzzi: How do you turn viewers into customers?
In this video I'm going to show you the step-by-step process to use YouTube as your automated lead
generation machine.
Welcome to The Sunny Show, for the bright side of being your own boss and building your
own life.
Hey boss, I'm Sunny Lenarduzzi, and I have built my email list from scratch to over 50,000
warm leads and customers using YouTube, but I often get asked, "What exactly did that
process look like?
Someone finds you on YouTube, then becomes an email list subscriber, and then buys from
you?
How do you get them from viewer to buyer?"
That's the process I'm going to explain today, but before I do, if you are a successful entrepreneur
with a six-figure or seven-figure business, there is a guide below this video that I created
that's going to be so helpful for you in turning YouTube into a lead generation machine.
It is the Successful Entrepreneur's Guide to Owning Your Niche and Attracting Your Ideal
Clients in Your Sleep Without Paid Advertising.
You can grab it at the link below this video.
Step number one of this process is making sure that you're creating targeted content.
Your aim here is not to get a million views on your video.
That could happen depending on what niche you're in, but your aim is really to get targeted
quality views.
You don't want everyone to see your video.
You just want the people who are actually going to potentially buy from you to see your
video.
So how do you do that?
Well, you need to focus on a content strategy that focuses on what your audience is asking
for and searching for.
So when you're watching this video, I want you to start brainstorming topics that people
often think about when they think about problems associated to what your business solves.
How can your business help your customers?
What are frequently asked questions that they ask you?
What are top Google searches that they search for related to your business or how they eventually
find you?
I have a whole other video that you definitely want to check out on how to get more views
on YouTube in 2018.
It has the whole content strategy in the first bit of that video, so check that out to start
generating some targeted content topics to attract your ideal customers with your video
content.
And on that note, as mentioned, this isn't a situation where you want to go viral.
In my experience, going viral as an entrepreneur on YouTube has a whole different definition.
Now, I've created my own acronym for going viral on YouTube that could be really beneficial
to you.
So I define it as valuable content, so targeted content, using your intel, your unique experience
and expertise as an experienced entrepreneur and sharing that in your videos to differentiate
yourself from the competition, relevant to your target audience, so knowing it's something
that they actually want to see before you even bother making the video, it builds authority
by positioning you as the expert, and you leverage that video content for your business,
which is what we're going to talk about throughout this video.
Step number two is offering a relevant lead magnet.
Now, just because you might be running Facebook ads on Facebook or Instagram ads on Instagram
and you have a lead magnet that's working super well for you on those platforms doesn't
necessarily mean that that lead magnet is going to convert on your YouTube content.
So what I recommend doing is as you build out your content strategy and figure out what
topics your audience wants to know more about, thinking of ways that you can create customized
lead magnets.
Some examples of really relevant lead magnets for different niches are things like quizzes
or eBooks or guides, as I mentioned, or checklists.
So getting creative with creating lead magnets that are very much so related to the YouTube
video that you're creating.
The more related the lead magnet is to the video you're creating, the higher your conversion
rate of getting people to actually download that lead magnet.
Now, I can tell you I have one video with close to a million views on it, and that one
video is bringing in hundreds and hundreds of qualified leads for me and for my digital
products every single day, and the same strategy applies to you if you really focus on creating
a relevant lead magnet.
Step number three is having two calls to action at the end of your video.
The first call to action comes at the end of the video when you let your audience know
that you've taught them exactly what they're looking for with your content and you have
a bonus lead magnet, as I mentioned, relevant lead magnet, that they can download and grab
below the video.
Then when they go grab that they get added to your email list.
Another example of a conversion call to action, which is what I call this first call to action,
is sending people to your website, to your Etsy store.
Wherever it is that you convert people from viewers into leads or viewers into customers,
send them there first.
The second step is you need to get engagement on your YouTube content to get it seen by
a bigger audience of your target customers.
So in order to do that, you have to ask for engagement.
So first you want to say, "Make sure you go download X, Y, Z below this video, or go visit
my store, or if you're an offline store, go call this number," and give them your website
or your phone number, and then say, "If you like this video, hit that like button below,
share it with your friends, and be sure to subscribe."
The more engagement you get on the video, the bigger your reach.
The bigger your reach, the more people that are going to convert with your conversion
call to action.
Step number four is the email, and was that right?
One, two, three, four.
Yeah, four.
Step number four is once you've actually converted your viewers into leads and you haven't closed
them yet, you haven't sold to them yet, if that's not something that happens right off
the bat, which I don't really recommend, I think you need to build relationships before
you actually sell to people, you want to funnel them into an email nurture sequence.
What this means is it's triggered emails at specific times that are sent to these people
who sign up for your lead magnet and they continue to nurture them and build your authority
and credibility as the expert in your space, and then that leads them into some sort of
a sale or a close, which brings me into step number five, which is the close.
So the close is really the place where you take your lead and you turn them into a customer.
For example, this can be something like a webinar that teaches even more about the topic
that you discussed in your video or your lead magnet.
I'll show you the example of our funnel system that we have.
So we start with a YouTube video on how to get more views on YouTube, and the great thing
is we have a bunch of videos that actually lead into this particular funnel, and then
we get them to sign up for our lead magnets, which include the Boss YouTube channel checklist
or Views While You Snooze.
We also have a few others, and when they download that, they get put into an email nurture sequence
where they get to know me better and they can actually talk to me and ask me questions
to build a further relationship with me.
That happens over the course of about a week.
All of the emails are spread out.
We talk back and forth, and then I let them know I have another free master class that
they can also sign up to, which is a webinar where I pitch a very relevant topic and offer
to them that they can purchase called YouTube for bosses, which teaches you how to rank
number one on YouTube in under four hours.
It's a four-hour crash course to get more views, subscribers, and leads on YouTube.
So that's the example of our sort of nurture sequence into our close.
Now, the final step here that I want to share with you, the final step of this whole situation
and sequence, is something that you can really add in as soon as people download your lead
magnet and become a contact of yours.
On your thank you page of your lead magnet, what you can do is drive people to both your
messenger bot and to your Facebook group, so creating a Facebook group that's targeted
to your customers as well.
So I have a group called the YouTube Scaling for Successful Entrepreneurs, and it's a very,
very niche down group and very private group where only a certain level of entrepreneur
is going to be in that group to learn more about how to scale their business using YouTube,
and I only post relevant content to that particular type of entrepreneur, and it's building the
relationship further with them.
So Facebook groups are a great way to further nurture your leads and build a one-to-one
relationship with your customers, which makes you the most obvious choice for them and the
person that they actually want to work with.
We also use our messenger bot to communicate with our leads on Facebook as well.
So it's really touching all of those points with your audience and using YouTube to take
your viewer and turn them from a stranger really and someone who just discovered you
into someone who knows, likes, trusts you, and wants to work with you and wants to buy
something from you, purchase with you, invest in you as a business and a brand.
One of my clients actually used this entire strategy that I just mentioned and he turned
one viewer within three weeks of implementing this strategy on YouTube into a six-figure
coaching client, so pretty incredible stuff.
This does work, and I really do challenge you to try it out, and if you're interested
in using YouTube as your automated lead generation system for targeting qualified leads, I highly
recommend that you download the Successful Entrepreneur's Guide to Owning Your Niche
and Attracting Your Ideal Clients in Your Sleep Without Paid Advertising.
It's below this video.
Just click that link to go and download it.
If you liked this video, let me know in the comments what you thought and if you're going
to actually implement these strategies, and make sure you hit that like button, or the
dislike button if you didn't enjoy it.
Let me know.
I appreciate the feedback.
And be sure to subscribe and hit the little bell to get notified every time I upload a
new video each week on Tuesdays.
Thank you so much for watching, and I will talk to you soon, boss.