- [Narrator] Saweetie.
Everybody's favorite, Icy Girl, is much more than a rapper.
She's a mogul,
a boss,
and a business woman making multimillion dollar moves.
Proving, she's brains and beauty.
Saweetie initially caught our eye on Instagram.
She began posting rhymes on her IG account in 2016.
And one of those videos,
featured her rhyming over Khia's, My Neck, My Back.
It eventually turned into her smash hit, ICY GRL.
New to the game, but already hip to the business.
Saweetie saw the opportunity to not only
catapult her music career,
but to also monetize her interest
in fashion, food and beauty,
by inking major partnership deals
with some of the biggest brands in the world.
When it comes to style and fashion,
Saweetie knows how to slay,
from casual to high-end.
She never misses a style beat.
So a partnership with a major fashion brand was inevitable.
In September of 2019,
Saweetie collaborated with PrettyLittleThing
to launch a clothing collection.
Since then, she has gone on to launch not one,
not two,
but three unique collections with PrettyLittleThing.
Showcasing her sense of style, creativity,
and the power of feeling good in the clothes you wear.
If you follow Saweetie on Insta,
then you know, she loves to eat;
often putting a spin on classic meals.
So, it was only fitting when she announced,
she teamed up with McDonald's to bring a little twist
to her favorite menu order for her fans.
Customers across the United States
can order The Saweetie Meal,
featuring a few of the fast food chain's signature items
and a Saweetie and Sour sauce.
Smart advice from a woman who knows how to have fun
while cashing checks.
Saweetie's good looks are constantly turning heads
and even stopping men in their tracks.
This just happened recently on the red carpet
with Jack Harlow.
But that's no surprise because when it comes to beauty,
Saweetie takes it seriously.
From her glowing skin, to her bedazzled nails,
Saweetie never disappoints and looks good, always.
The high-maintenance rapper posts plenty of ambassadorships
with notable beauty brands,
including Sinful Colors, Morphe,
and most recently, Mac.
Saweetie is so much more than an artist.
She's a CEO, fashionista, brand ambassador, and mogul,
making strides and paving the way for more women
to take up space in the business world;
where they've been traditionally, left out.
Saweetie graduated from USC
with a bachelor's in Communication and Business.
Even though, she was able to build a success,
while still in college,
she revealed in a Forbes interview,
that it was the lessons that she learned,
that allowed her to become the business-mogul-in-the-making,
that she is today.
Saying, what you will take away from college
is discipline, responsibility.
Knowing how to network
with different types of groups of people
who don't look like you,
learning to speak publicly.
It gives you assets that you wouldn't learn
in corporate America or in the street.
College is a good way for building you up,
as a business person.
Though, college is not for everyone;
Saweetie took her opportunity,
as a first-generation college graduate,
and used her experience to help shape her career
into what it is now.
Her tenacity and determination, through the pandemic,
is what has allowed her to continue to grow as an artist.
Her collaboration with diverse audiences and people;
from corporations, to Cher,
who the two are working on a future project together;
is just another example of her taking the skills,
that she learned from college,
and using it to build upon her empire.
Saweetie is not waiting for a space at the table,
she's making it.
By working hard and living up to her responsibility.
She's all about encouraging
and guiding people to make career choices
they didn't know they had;
and that's the true definition of an Icy Girl.