Want to know how to create a company page on LinkedIn?
If so, you are in the right place because in this video, I'm going to
walk you through step by step of how to set up your business page on LinkedIn.
I'm Vendy and I'm all about helping coaches and course creators attract the
highest quality inbound leads on LinkedIn without the need for cold selling.
Now, if you're planning to use LinkedIn in your strategy this year, be sure you subscribe
to my channel and click that bell to be notified every time I release a new video.
Today, I'm going to show you exactly how to create your LinkedIn company page.
But, before I share my screen with you and walk you through the entire process,
there are a few things you need to know.
Number one, you need to create your personal LinkedIn profile first, which means that you
will not be able to set up a company page until you have registered on the platform.
Number two, your profile needs to be at an intermediate or all-star level.
Now, to achieve this, all you have to do is fill out as many sections
as possible on your profile.
Number three, if you just set up your personal profile, you will have to wait
up to seven days until LinkedIn will give you the option to create a company page.
And number four, you need to have at least a dozen first degree connections
in your network before you will be able to create your LinkedIn company page.
Now, if you don't know the difference between first, second and third degree,
connections on LinkedIn, be sure to check out this video next to understand
what is the exactly that you need to do?
All right, so without further do, I'm going to hop on my computer and show
you exactly how to set up your LinkedIn company page from the very beginning.
All right, so the first thing you want to do is open up your LinkedIn profile alright, then
you're going to navigate to the work section over here and click create a company page.
Now you see, we have a couple of different options presented to us.
Now, we have small businesses, medium to large businesses, showcase pages, which is basically
when you have one company with multiple brands and then pages for educational institutions.
So, I'm just going to select small businesses in this example, but it does not actually matter
what you select ,because the steps from here on are going to be the same for all pages.
Okay, so small business and then I'm going to enter that name of the company, let's say
that's just my name, and as you can see it already, auto-populates the LinkedIn public
URL, which you can change, if you want to.
Then, the next thing you want to enter is your website.
Then the industry that you are part of, the company size, the company
type, which for me, is privately held.
Then what we want to do is upload the logo for your company, so I'm going to
click there and select the logo over here, and then you have the tagline.
So, I could say I help coaches and course creators attract inbound leads on LinkedIn.
And I would add some emojis at the end, but I'm just going to skip that for now.
And then what you're saying is that you are vertify, you know, basically that you are
allowed to set this page out for yourself, then we click create page and it's actually
very straight forward from now, because you can see your page progress at the very top and
these are all the things you want to be adding.
Now, what I'm going to start with is actually adding a cover image, right?
So, that's probably the most important thing for your company page, so that it would stand out.
So, I'm going to click over here, click upload cover image, and I'm going to
slug the banner I have already created.
So, let me show you.
Okay?
That's the banner and I'm clicking save and it is done.
Now, one thing I have done for you is that I have set a template that you
can use to set up your own banner.
So, over here, this is the template I'm going to share with you in the description below
and basically this is the area where you do not want to have any texts, but because
it's not going to be visible on mobile, so very important not to put anything there.
And then over here, you can basically change the colors to be whatever they want.
Obviously, ideally, your brand colors, and then you just change a text, to I help your ideal
client and the ideal outcome you offer them.
And then you always also want to have a call to action, so that again, your
audience knows what to ask you about.
All right?
Now, one last note in terms of colors, if you don't have brand colors yet, an amazing
resource is this site called coolers, which has amazing, amazing inspiration in terms of color.
So you can really find what you're vibing with, so like that color, you know, for
example, I could just copy this, I'm copying that color and then over here, I'm going to
change it, go over here, change the color.
And here we go, that has changed the banner as well.
All right?
So, again, I'm going to share this resource with you, so don't worry.
If you can't follow along right now.
But once we had the banner, you want to enter the rest of it information.
Right?
So, for example, description, I'm just going to say the same thing for now.
I help coaches and course creators attract inbound leads on LinkedIn, but obviously you
actually have quite a few characters here, so you can, you can make it much longer, right.
So, I`m going to click like, save right here, which is brilliant,
so I could just quit this, right.
I don't want to share my, if any posts yet, so I'm saying no thanks, but you can
literally see what is left here at the top.
So, we have location.
So, you can again, select the country, for, you know, for your office or,
I think you can say here we are, my organization does not have a street address.
So, if you don't want to share that, but I think you still have to enter the city, so
London, and yeah, you could call that HQ if you would like to, right ? And then you click save.
Our country would be UK, click save.
Amazing!
So we have landed here .Now, obviously you can go through these as well and see what's missing.
So, we have the general page info, then the button, see we entered a website and
the button that is going to be over here.
One is follow and one is with website, right?
So if you wanted to change this button to be something else, you can, it could be
sign up, register, learn more, contact us.
I'm going to just leave it as the website.
Then you have the overview, which again is the description and all the
things we've entered here, your phone number, if you wish to enter it.
And when the company was founded and you can add your specialties.
So, it's click over here, and I start typing them, so let's say marketing, social media, etc
. Okay?
So, we have added those.
I'm going to click save again.
Then location, we already added, hashtags if you, missed , what you're
talking about, so I could say LinkedIn.
LinkedIn tips is what I'm talking about.
Okay?
So, I clicked save , featured groups.
If there's anything you want to feature here and then you can actually manage languages
and translate your company page into different languages, if that's, relevant for you.
Right?
But, I think we're good here.
So, I'm going to exit this now.
Again, it's encouraging me to share my first post.
I'm not doing that just yet.
Say no, thanks.
So, obviously LinkedIn is basically trying to walk you through the whole process as well.
And then it looks like the only thing is we are left to do when it's custom
button, which is, already this one.
So, I don't want to change it.
So, I'm happy with this one, but like just as an example, I could
change it to register, and save that.
And then the custom button is going to change on the page.
And again, no, thanks to that.
And then the next step is to create your first post, but the most important thing for you
to know is that you can click over here, you as member to actually know how your company
page is appearing to other LinkedIn members.
So, this is basically what they're seeing, right?
So in the about section, you're just going to be much longer that was actually home section.
So, this is the about section.
Then the posts, once you start creating content on LinkedIn, this is where your posts live.
Any jobs you're going to be promoting along the lines and people that are part of this
company and right now we don't have anyone.
Right?
And basically this is how, again, other LinkedIn members are going to see your company
page, and then you can click here, view as admin to return to your actual page, right?
And again, as you start creating content, you're going to see analytics here.
There's obviously content suggestions that LinkedIn is populating for you, etc.
Going back to the home, I think we are looking up right here and then yes, the next
step would be just start creating content on your company page, but as you might already
know, I always suggest that you actually grow your personal brand first, meaning
that you grow your personal profile first.
I'm going to link to that video above this, just so you start focusing on actually
content creation for yourself and growing your following, before you focus on the company
page, and you're gonna understand, why.
All right?
So this is how we set up the company page , and I'm gonna hop back onto the main video now.
There you have it.
That is how you create a LinkedIn company page.
Now, if you'd like to know how to grow your business owns LinkedIn
and how to actually attract clients.
Be sure you grab my Quickstart guide to LinkedIn below this video.
I would really appreciate if you could give this video a like, and subscribe to my
channel as it really helps me grow on YouTube.
You might also want to check out this video next on how to get more followers on LinkedIn.
Thank you so much for being here and I'll catch you in the next episode.