- What's up marketers?
And in this video, I'm gonna teach you
how to build quality backlinks to your website
so that you can rank higher on Google.
Link building is the process of increasing
quality inbound links to your website
to gain referral traffic
and increase your search engine rankings.
I sat down with two link building experts at HubSpot
to uncover ways for you to generate more links to your site.
So here's what they had to say.
First, create quality content
that people want to cite and share.
Justin Champion, a link building expert here at HubSpot,
told me that "In order to acquire high-quality backlinks,
your website needs to produce high-quality content
that people want to cite and share."
As Justin mentioned,
if you create high-quality original content,
more people are likely to share it on social media.
Quality content equals more shares,
more shares equals greater reach,
and a greater reach equals more traffic.
When you consistently create quality content,
people will naturally link to your site
as a source of information.
Some of the top-performing pieces of content
include infographics, statistics, research, and templates.
At HubSpot, we created a marketing statistics article
that has generated over 100,000 backlinks.
What's the secret? "This is a stat-heavy post.
Posts like these get linked frequently as citations.
This is definitely one approach to scaling backlinks."
Including original content like this
can generate a ton of links
from reputable sites to your website.
By using your expertise and unique data,
you can become a source for other bloggers and journalists.
This will not only help you earn authoritative backlinks,
but it'll also increase your brand awareness
and drive referral traffic to your website.
Now let's talk about how to actually earn more backlinks.
But first, I wanna mention
HubSpot's SEO certification course.
That will be very helpful with this.
I took it when I was building my own website,
and it really helped me understand link-building.
So you guys should definitely check it out,
and it's completely free.
The course is just a little over two hours long,
and it will teach you a lot about SEO, backlinks,
and increasing your website's visibility on search engines.
So now let's dig into how
you can earn backlinks on your site
so you can rank higher on Google.
A great way to actively earn backlinks is by guest blogging.
It may sound a little crazy to work hard
writing a blog post that'll be going on a site
that doesn't belong to you, but guest blogging
is a very effective technique in generating backlinks.
Justin shared this clip with me
from his guest blogging course on HubSpot Academy,
and here's what he has to say.
- Securing a guest blogging spot
is a game of persistence and patience.
It's gonna take more than just blasting an email
to a bunch of prospects to secure a worthwhile opportunity.
The best way to approach the process
is to consider it as if you're building a new relationship
because that's exactly what you're doing.
Let's review some tips
on how to go about building a relationship with a company
that can ultimately lead to a guest blogging opportunity.
First, do research on companies you wanna write for.
Second, engage with companies you wanna write for
before pitching an idea.
Third, take the time to craft your pitch.
Fourth, send a personalized email.
And fifth, always be seeking new opportunities.
- Many sites even have guest blog guidelines you can follow
if you want to do this.
I'll have this course also linked down below for you guys
if you wanna hear Justin break down each point further.
It can take time for people
to respond to your email pitches.
But just remember that in the beginning,
you need this more than they do, so stay consistent.
The more opportunities you pitch,
the more likely you are to secure a guest spot
and earn backlinks.
The third method to getting more backlinks is to build them
by reclaiming unlinked mentions of your company.
Many websites have broken links
or links that are no longer relevant,
and this is where you come in.
If you find a broken link or you use a tool like Siteliner,
which helps you find broken links on any website,
take advantage of this
and find the site owner's contact info
or reach out to their PR teams
and suggest that they use your link as a replacement.
Before reaching out,
just make sure that the article you're providing
offers better and more relevant content.
You're more likely to succeed in this
if your focus is to be helpful
rather than just getting a backlink.
For anyone watching that may
still be wondering if link-building is necessary,
I asked Tony Do, another link-building expert at HubSpot,
if backlinks are really that important for SEO,
and his answer was,
"1000%! Google sees backlinks almost as sites
vouching for one another as a trustworthy source.
More backlinks to a site means that Google
will more likely trust that site and will often be rewarded
when someone searches a relevant topic
or question into Google.
That specific page or domain
is more likely to appear on the first two pages on Google;
this leads to more organic traffic
for a business brand or company.
This is how it impacts your SEO."
Optimizing your site doesn't have to be hard.
And HubSpot has really great tools
that you can take advantage of for free
to set yourself up for success.
Don't forget to check the description box
for all the links that I mentioned in this video.
I hope you guys enjoyed this video.
Thank you so much for watching, and I'll see you next time.
Bye.
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