- You got your book on Amazon, congratulations!
Now here's five things you need to do right away
to ensure that people actually see your book, and buy it!
Stick around.
(rock guitar)
Hey there,
I'm Julie Broad with havemoreinfluence.com
Congratulations on getting the hard work done
to get your book finished, and loaded up
so it's now available on Amazon.
That's fantastic.
But, the reality's a little grim.
There's a lot of information out there
saying that the average book sells
less than 250 copies - [Voiceover] What?!
So that means just getting it on Amazon
is not enough.
You need to do some things so that it appears
when other people are shopping on Amazon,
so that it gets seen so that it can be purchased.
So here's five things that you need to do
once your book is available on Amazon.
Number one, and I know you know this one already,
but it is critical, get reviews.
The verified purchase reviews are the absolute best,
but initially, you are absolutely allowed, still,
Amazon's been changing their rules around;
what is allowed and what isn't but
books are still okay to be given free
and you can ask for a honest review.
So, spread that book around
to clients, colleagues,
friends, and ask them to read it and
write a review.
Now, the key is that they can't be related to you,
they can't be close friends or family,
and of course the review needs to be honest.
Here's the harsh reality of this:
You're going to have to ask probably five to ten times
more people than you're going to get reviews.
A lot of people will happily take that free book,
but about 20 to 30% will actually write the review,
even if you follow up and ask them politely to
come through on their commitment, so just know that
going in that you're going to have to get
commitments from a lot more people.
And what does not work is posting on Facebook
to the masses saying, "hey listen, please write a
review of my book."
It doesn't work to write mass emails.
You have to contact people individually and
get a commitment from them to get
those initial reviews.
Now that you know how important reviews are
and how hard it is to get good reviews,
I hope you are taking the time to write reviews
for the authors that you read and enjoy
because it's something that we can all do
to help each other out.
Number two: submit your book to the LOOK INSIDE program.
You know what I'm talking about, right?
It's right here.
So, this is where people can click on your book
and go to certain pages and read them.
It gives them a chance to preview the contents
of your book without giving them access
to the entire thing.
So it's a pretty cool marketing tool.
But, if you haven't submitted a Kindle version
of your book, which automatically creates this
LOOK INSIDE thing, then you need to submit your
book to the LOOK INSIDE program.
So here's what you do:
Go to "Search Inside! Publisher Sign-Up"
and then the LOOK INSIDE will be activated
on your Books Main Detail page within seven to ten days
after you do the content submission.
A couple of things you need to know is your
ISBN number, first of all, you have to have
an ISBN number.
Don't know what that is?
I've got at least two videos to help you with that,
so you can check those out.
But you need to have an ISBN number, and it needs to
correspond exactly to the one you submitted
for the Amazon catalog.
The other thing is, the content that you submit
for the "Search Inside" or the LOOK INSIDE program
has to be identical to what is inside your book.
Number three: create your author page on Amazon Central.
It allows you the opportunity to upload extra pictures,
biography, other details on your book, and as
you write more books, you can add that here too.
So it's a great way for customers to find you
in a different spot on Amazon.
Now what you do is if you don't already have an
Author Central account, you'll need to set that up.
It says it takes about a week for it to show up,
I think mine showed up a lot faster than that
but just so you know, once you do this,
it will appear, and now you have an Author Central
page where customers can find you.
Number four: you want to plan promotions for your book.
Probably focused on selling on Amazon,
every three to five months, just to ensure that
your book climbs the rank on a regular basis
so that it can be seen by new readers.
Because a lot of times the books that they're seeing
are only the ones that are ranking the
highest in certain categories.
Or the ones that are currently selling or are
currently being viewed by people who are
looking at other books that they are
interested in.
So you want to plan promotions that drive sales
to Amazon every three to five months
to ensure that your book stays refreshed
and in front of new people.
Finally, number five is using the Metadata.
Basically, you want to think about,
there's kind of a couple different approaches.
One is to think about the key words that
you're going to associate with your book
and to keep those updated.
There's a couple resources out there.
One's called "let's get visible".
Again I'll link to it down below.
Where you can learn about the metadata,
you can learn about the categories and pick one
that's going to make the most sense for your book.
And there's a lot to this so simply,
do some research and look at the books
that are already there, and kind of see
where they rank overall on Amazon.
And if you find a category where a lot of the
books are ranking over a million overall
or something like that, that means that you have
a good shot of ranking highly in
that particular category.
So you want at least one of those.
You also want to be inside of those core categories
for whatever your book is, and also have
corresponding key words that make sense.
One tip on finding key words is inside of
Amazon's search bar, you can type in,
start typing in your key words and
see what auto-fills.
That tells you what Amazon is already searched for
and gives you a sense of some of the key words
that are available, and that are being used.
So that's one way to find some key words
that you might want to associate with your book
so that when people search for those key words,
your book is one of the results that they're seeing.
And if you have a fantastic tip for
selling books on Amazon, please go ahead and
post it down below.
And of course, be sure to mention what the
title of the book is that you used these tips for,
so that we can all go and check it out.
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Bye!
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Bye!
(rock guitar)