Howdy, guys, it's Liv here from Neighbourhood.
Are you looking to motivate and pull
customers through their buyers journey using Call to Action or CTAs?
Well, today we're going to show you step by step on how to make CTAs that attract
and engage your customers customers inside HubSpot as a heads up,
if you're keen on learning more with Neighbourhood,
we offer a fully comprehensive, easy to follow course so that you're
making the absolute most out of your HubSpot investment.
Stay tuned for more information at the end
of this video, and if you want to take your learning offline as well,
we'll include a downloadable PDF in the description below.
Okey dokey.
So here we are inside HubSpot and I'm in the Calls to Action portal.
And to get here, I've gone up to the main
navigation, up to marketing, down to lead capture and into CTAs.
You might be thinking this is kind
of a funny area for it to sit, but lead capture is essentially what CTAs are.
It's the way for you to add buttons to your website or landing pages to pull
people through to the next stage of their buyers journey, be it on a blog,
you may have a CTA to go to an ebook download or to a Contact us page.
It's essentially how you're getting people to do things on your website.
So how do we create one?
Well, in this case, as always,
we're going to go up that Orange button to create a CTA or a Call to Action.
In here we have the CTA builder, and you can see up here is essentially
where the CTA transforms in terms of the edits that we make.
So in here, let's make it just a simple download button.
Might be a download to a PDF.
In this case we might go download here
using the Action orientated language something as well.
You're able to update your button colour if you're still using a button.
So in this case we might use the yellow.
However, you can change the button style.
Perhaps you prefer for it to just be a link.
We can just change it like that.
So it's just a simple URL link.
However, I like the look of a button.
You can also choose these different button types.
For example, rectangular, padded corduroy.
Okay, that's a corduroy button stripy.
But in this case I'm just going to use a simple button like that.
Perfect.
Once you've added in that text, we're going to go next.
And in here you want to make sure that you're using proper naming conventions.
A big thing. Inside HubSpot.
It's very easy to lose track of things, especially when you're building out a lot
of new assets if you're not naming things correctly or best Practise.
So in this case,
let's make it the company, let's make it CTA and download for a specific campaign.
In this case, let's just go ebook like.
So in this case you have the option to link it specific places so we can link
perhaps to a meeting link if someone wants to contact you now to a file which is what
we're going to do directly to an email address.
Really helpful for a home page phone
number again for maybe a contact page, a HubSpot page or blog post
specifically if you're moving people to another blog on an article on your
website to like a next stage blog or even an external website URL.
So in this case we'll go a file link and then we'll go to browse files
and we'll just select something at random here.
We also have the option as well to add
the CTA as part of a campaign so we can attribute essentially all of the clicks
of that CTA to an overall campaign goal super important.
So ensure that you do that if there's a campaign contextually relevant and then
we can just go save now, when you're inside
any different assets inside HubSpot via the landing page website page blog email,
you'll be able to insert that CTA wherever you need and there you have it.
You now know how to create a CTA inside HubSpot and remember,
if you're really keen to make the most from your HubSpot investment
neighbourhood, actually offer a step by step course covering Marketing,
Sales service and the CMS Hub in depth ensuring that you and your team are best
serving your customers while improving your internal processes.
We'll include a link for this down below as well.
If you got any value from this video or
are keen to learn more about HubSpot, makes sure you hit that subscribe button.
And don't forget if you're after a PDF version of this for later or you're just
passing it on to a mate in need, we'll include a link in the description too.