Hey, welcome back to my YouTube channel. I know it's been a while since I published a
new video. So before we get into today's topic, I wanted to just give you a little live update
and what's been going on and why the past two months have been so crazy for me. So a
few things. First, I am getting ready to speak on one of the industry's biggest stages in
content marketing. Content marketing world, and you'll hear more about that in today's
video. So I thoroughly have my head down preparing for that. That's coming up in September, just
a couple of months away now, and besides that, I've also been finishing my first book, a
narrative non-fiction. I sent off to my editor early of June, got it completely finished.
It's looking like 250 pages, really excited about the story. It's a true story probably
left to quote, escaped in the middle of the night, grew my business from nothing, literally
$75 of pocket cash into a multi-million dollar empire. So is that story it's a non-fiction
memoire and that's going to come out, published to be determined. Besides finishing my book,
we took some time off. We took our five-year-old, my husband and I went out to California took
her to San Diego zoo, the Safari Park out there. It was amazing. We got to do a bus
tour, a tram tour. We were a few feet away from giraffes and lemurs, all kinds of cool
animals, and that was a huge highlight for us taking our five-year-old out there in California
this summer. I even got to check off on of my bucket list item which was a hot air balloon
ride in the San Diego Safari Park out in Escondido California.\
So exploring the biggest zoo in the US was tons
of fun. I was still working at night in the hotel because entrepreneur life doesn't slow
down, but I still got a little break in. So let's get into today's topic. This September,
specifically the third through the sixth, I will be in Cleveland Ohio for content marketing
world, which is content marketing's biggest industry conference with thousands of marketers
from all around the globe. This will be my third year attending, and I'm actually going
to be a speaker, which I'm really excited about. Last year when I was at the even, I
lost count of the amount of people that suggested that I speak this year. One of them was Joe
Pulizzi. And when your industry here basically tells you, you need to speak at my conference.
he started that conference. You know you need to do it. So I applied to speak late last
year, and I'm really thankful that my pitch was accepted, and I'll be speaking on stage,
I will be co-presenting with a friend, Jason Schemmel, who has been a good friend in the
industry. I'm super excited to take the stage with him. I've been structuring and creating
all the content for this session, weeks and hours of work, and I'm really excited about
it. It's going to be truly unique, and one of the kind session because I've structured
it like an intensive yet easy to understand at a beginner's level, masterclass. I will
be teaching how to create and publish authority-building blogs. Throughout this session, my co-presenter,
Jason and I, will be inspiring you to get it done.\
You'll learn the what, how, when, and where a growth-focused content, and you'll hear
exclusive insights from leading content marketers that have achieved real tremendous success
with content marketing. We've interviewed these people exclusively for this masterclass.
You'll see the specifics of what it takes to put together a high converting content
marketing campaign. You will see the difference in real-life with examples between "sexy"
vs. high ROI profitable content. You'll learn what drives real content growth. The most
important KPIs to focus on, which might surprise you because there are so many you could be
tracking. What content tools to use and what metrics to track inside of those tools, and
how to get executive buy-in for your content. I've spend weeks working on a session. Jason
and I will be presenting it in a very fun educational way. I believe it is one of the
best masterclasses I have put together on this topic. So come to meet me at CM World.
Learn more about this amazing industry even at contentmarketingworld.com. Use my last
name McCoy to save $100 on your ticket. Maybe I'll see you at the opening party at the Rock
& Roll Hall of Fame in Cleveland Ohio. Don't forget to hit that subscribe button and catch
my new videos that come out right here on YouTube. I'll be taking a step back to focus
on getting ready to speak this fall and publishing my third book and to stay updated on my progress
with new projects coming out, new book coming out, definitely follow me on social media.
I'm on Twitter JuliaEMcCoy, Instagram at @fementrepreneur. I look forward to seeing you around.