- Today on The Journey,
we're talking about why build a website with WordPress.
WordPress in the hands of a professional can be a thing
of pure beauty.
But it's still relatively easy to use
even if you're not a web pro.
It's like being given a race car
to drive to the grocery store.
In the hands of a pro you can drive it around a race track
at 200 plus miles per hour.
But in the hands of an enthusiastic amateur like me,
you can still drive it to Target and look cool doing it.
It'll just get you there a little faster
than the other cars on the road.
- So let's talk about the benefits for WordPress.
Not just for your blog but for your company's entire website
and what makes it the best and most popular platform
on the internet.
So first off, what is WordPress?
Put simply WordPress is a tool that takes care
of the nuts and bolts of publishing content.
So hey, you can focus on what you want to convey
on your website without having to worry about
how to display your material.
And WordPress can do so much more than blogging.
If you want a business website that does everything you want
it to do and doesn't require custom coding,
WordPress is it.
And this means once you have your domain and hosting space,
more on that later.
You can build your website yourself and then later go in
and add the blog articles yourself.
- Are you convinced?
Are you ready to start?
Either way we've got six reasons why WordPress
is your best choice for your business website.
Starting off with, it's free.
WordPress itself is 100% free.
No fees attached, no strings attached,
no guilt that you are using something you shouldn't be paying for,
like when you don't donate to Wikipedia
even though you've definitely used it to an win argument
or write a term paper sometime in the last 20 years.
You know who you are.
But the one catch is that you need to host
your WordPress somewhere.
There are two options, either a self hosted
where you take care of the hosting costs,
maintenance, security, responsibilities.
Or managed hosting, where you pay someone else
to take care of the hosting and much of the maintenance
and security for you.
- And there was a wide variety of themes.
Which, hey, keeps website design simple.
Now the theme for those of you who don't know
is the outer layer of your website.
The vibe, the style, the part that,
you know, makes it look good.
And with WordPress themes,
you can change between any number of different styles
and layouts without having to take a coding class.
Yes please, sign me up.
And there are themes that are designed specifically
for particular industries or fields like landscapers
or photographers, pizza restaurants.
You know I was gonna toss that in there.
Maybe even a coffee shop with a skate park in the back.
I don't know, what a great business idea.
But you can choose between free and premium themes.
And many of the themes are professionally designed
and they're built to have additional capabilities.
Like for example, helping with your SEO
or working on mobile devices as well as desktop computers.
- Now another great reason to use WordPress
is that adding website content is fast and it's simple.
When people talk about web design and building a website,
this is actually the part that freaks them out.
But in actuality, most of that design work is already done.
This is why use themes because all the design work
is already done and pre-installed and a beautifully themed
page or posts was created as soon as you click the mouse
in the previous sentence.
- And updates are easy.
You can update your plugins, theme and even WordPress itself
in a matter of seconds.
And you can install security updates and change your theme
without losing a single picture or blog posts.
And it didn't cost you one hour of your web designers time
to do it.
However, while you can usually update your WordPress site
this quickly and easily,
there are some rare occurrences that it's not advisable.
Usually because a couple of conflicting plugins
or trying to run an old plugin on a new version of WordPress
can break your entire website.
Yikes.
Then you either need to have a WordPress professional
come in to fix it or you can watch any of our videos
on WordPress management.
- And then we have plugins.
Plugins enable you to do just about anything
on your website.
If you want to do it, there are probably plugins to do it.
There are plugins to help with your security, your SEO,
your audio and video, even checking word count and usage
on all of your blog articles.
- And good news, help is all around.
WordPress is an open source platform with people
all over the world contributing to it,
making it better every single day.
Literally, millions of knowledgeable users
who can help you solve problems and answer questions.
And that's why WordPress is used by roughly one third
of all websites on the internet.
- And again, WordPress isn't only for blogs.
It's one of the most powerful content management systems
in the entire world.
And once you try it,
you'll quickly understand why WordPress is so popular.
So, no matter what your business is or what you need
your website to do, you can do it with WordPress.
There are plenty of people already doing it
and you can get the help you need to make your own website
a reality.
- All right, that's a wrap.
But your journey doesn't have to end here.
Good news, we have over 200 videos for you to watch.
- Well be sure to like, comment and subscribe.
Thanks for watching.
This is The Journey.