- [Tyler] Hi there, this is Tyler
from the AWS Marketplace team.
And in this video,
I'm going to share an introduction to AWS Marketplace.
This includes a brief service overview
and information as to why our customers
and technology partners
are increasingly adopting this service
as a strategic sales channel.
All right, let's go ahead and get started.
This is the AWS Marketplace homepage.
It's a curated digital software catalog
that lets AWS customers
find, test, and purchase third-party software licenses.
Customers use our catalog
to discover and deploy software from popular categories,
including operating systems,
security, networking, and DevOps.
To see our full list of categories,
navigate to the Categories tab in our menu bar.
Similarly, if you are searching for software
that is specific to a deployment option,
navigate to our Delivery Methods tab,
which includes our full list of supported delivery methods.
Supported methods today include Amazon Machine Images,
container images, software as a service,
and professional services.
If you have a software product or a vendor in mind,
simply type the name or keyword in our search bar above.
Now, AWS Marketplace is unique
because it's a sell-through channel
for our software vendor partners
and an actual AWS service
which is accessible to all customers
through their Management Console.
All AWS Marketplace transactions
are consolidated into a customer's AWS bill.
We have a growing ecosystem of sellers
listing products and services in our digital catalog
with over 325,000 customers deploying software
in a variety of ways.
Now, today, there are two ways
that customers can purchase these products.
The first is through self-service methods.
For example, if a customer has already identified a product
and they want to procure a software license,
she or he can click to subscribe at their convenience
and begin the onboarding process
with little to no intervention
from either AWS Marketplace or the seller.
The second method is through our private offer feature.
This allows sellers to customize product pricing and terms
for a particular customer.
Consider this a white glove experience
where sellers can control the contract terms
and payment schedules as they see fit.
So now that we know what AWS Marketplace is,
why are customers increasingly purchasing software
through this service?
The feedback we hear most from customers
is that they love consolidating
third-party software expenses
into their AWS bill.
This is a great way to accelerate transactions
because traditionally our customers have established budgets
and leverage our cost management solutions.
They may also have spend commitments with us.
So for those customers who procure third-party software
through AWS Marketplace,
their purchases can help draw down AWS spend commitments,
such as private pricing addendums
and Enterprise Discount Program agreements.
Customers also love that we provide the ability
to pay as they go
and consume third-party software
the same way they consume AWS services.
They also value the ability
to choose flexible payment terms.
We have a feature known as flexible payment scheduler
that lets customers and sellers define the specific dates
they want to be billed for software.
And finally, customers love how easy and secure it is
to purchase software
while having the assurance
that every single product has been curated by AWS.
Now, what does that actually mean?
This means our operations team tests
the product integrations and the onboarding flow
to ensure there are no errors
when transacting through AWS Marketplace.
As more customers leverage AWS Marketplace,
what are the benefits for becoming a seller?
There are a number of benefits
and ultimately it depends on the goals
each seller is trying to achieve
and what they think is truly best for their customers.
Now, the feedback we hear most from sellers
is that AWS Marketplace allows them
to sell the way customers want to buy.
Our customers are used to buying software
in a consumption format
and they want to buy third-party software
in that same format when applicable.
They also want to consolidate the spend into their AWS bill
as more customers are leveraging our budgeting services
to optimize their overall cloud spend.
And so by virtue of selling in AWS Marketplace,
sellers are able to streamline software procurement
for AWS customers.
It also allows them to grow their customer base.
As previously mentioned,
AWS Marketplace has roughly 325,000 active customers.
And on top of that, AWS has millions of customers
who have access to this service.
AWS Marketplace is immediately available to customers
when they create an AWS account.
Regardless of what region they're in,
they have access to AWS Marketplace.
We regularly hear that AWS Marketplace improves
the efficiency and profitability
of how sellers transact with our customers.
We have a number of sellers who have shared
that they've accelerated their sales cycles,
some upwards of 50%,
just by selling through AWS Marketplace.
Now, a key reason for this
is because we've eliminated
the undifferentiated heavy lifting
that comes with working with procurement teams,
that comes with requesting and approving software purchases.
Ultimately, sellers who list their products or services
in AWS Marketplace
leverage our global scale
to minimize their user acquisition costs,
to accelerate transactions,
and to reduce their overall sales cycles.
If you would like to learn more
about our private offer feature,
our flexible payment scheduler feature,
or AWS Marketplace in general,
please review our Seller Guide and our Buyer Guide,
which has more information on requirements
and how to get started.
Lastly, check out our YouTube channel.
This includes content on AWS Marketplace,
recent launch announcements,
and product demos.
All right, that is all for today.
Thank you for watching and I will see you next time.