Did you know
that Cheetos has been the top-selling
brand of snack food since 2010 whoa
cheetahs are sold in over 36 countries
and come in 21 flavors the next time you
take a bite out of these cheesy puffs
think of these top ten untold truths of
Cheetos introducing Cheetos free time
highly addictive
Cheetos like chips can be very highly
addictive it's difficult to have just a
handful of these cheesy melting crispy
puffs and you'll probably find yourself
eating a whole bag in just one sitting
it's very hard to stop and there's a
reason why according to a study not only
does the brain associate crunching with
the sound of freshness but it's also
convinced that what you're eating is
more appetizing than it actually is the
reasoning behind this theory is called a
very caloric density the
melt-in-your-mouth factor tricks your
brain into believing that you're not
getting enough food like a melting ice
cube there aren't any calories so you
must be able to eat forever right very
deceptive you say but not an accident
snack food companies do a lot of
research in order to design foods that
fool your mind and your taste buds into
a constant state of craving industry
insiders call this the Bliss point I
think we finally found that weakness
mister leeeeave food designers pay close
attention to this the coating of salty
cheddar cheese crisps penis and fat
further enhances this theory and rewards
the brain with instant feelings of
pleasure and gratification this
combination makes it a perfectly
addictive food cheetos definitely falls
into this category of marvelously
constructed foods that simply just gives
pure pleasure she does may be a
fantastic snack but the feeling you get
when you realize you've just eaten an
entire bag of cheesy orange puffs
not so great I'm fat she owes a
top-secret extruder machine Cheetos is
one of America's most beloved snacks and
how they're made is free ole's best-kept
secret
Cheetos are not just popcorn dusted in a
special orange cheddar cheese they're
actually made with a machine called the
Bruder extruders are unusually high
volume machines the process will raha
melted plastics or metal during a
manufacturing process to form a
continuous string cornmeal stored in
silos is pumped through animatic tube
into the manufacturing plant and then
fed into this extruder the cornmeal then
rubs between two metal plates the
friction melts the starch in the corn
and causes moisture to heat up when it
passes the boiling point the cornmeal
pops creating the famous Cheetos shape
the scraggly bits are then spit out of
the extruder machine at high velocity
before hitting a safety net and dropping
onto a conveyer belt the cheetos then
moved through a piping hot flume of
vegetable oil flying them to a desired
cris penis once cooked the pieces go
back on a conveyor belt where they're
hit with a spray of powdered flaky
orange cheddar cheese from all sides the
cheese which frito-lay buys from an
undisclosed company is pre spiced and
looks like the stuff found in a box of
cady mac and cheese the Cheetos are then
cooled at room temperature and moved to
the packaging area to be bagged boxed
and shipped frito-lay has 14 plants and
11 states all used to make the snack top
selling brand in your face space coyote
did you know that Cheetos has been the
top-selling brand of snack food since
2010 their retail sales are close to 4
billion dollars annually world wild
cheetahs are sold in over 36 countries
and come in 21 flavors all depending on
where you live cheetahs were created in
the Test Kitchen of the freedos company
in Texas in 1948 by Charles E Doolin
originally called Cheetos the company
rebranded the name to Cheetos in the
late 90s in order to appeal to a wider
audience
the original Cheetos or just crunchy
Cheetos and nothing more it was the only
product they produced for 23 years until
the introduction of the Cheetos puffs in
1971 the baked variety known as baked
Cheetos came onto the market
in the beginning of 2014 even though
Chios was the first snack food of its
kind other competitors have emerged such
as Utz cheese curls hares cheese curls
and wise cheese doodles
along with planters cheese puffs and
cheese curls most of the competing
cheese flavored snacks are distributed
in specific regions of the US only
Cheetos also come in different shapes
and sizes popular flavors include the
spicy flamin hot cheetos flamin hot lime
in the country and extra flamin hot
crunchy which have been discontinued
also available are the reduced fat puffs
and cheddar jalapeno crunchy although
considered an American snack cheetos has
production facilities worldwide
including Cyprus Pakistan Spain and
Poland where each country produces their
own distinct flavors based on regional
preferences turns out there's no limit
to the number of cheese puffs you can
throw at someone's face she knows the
influencer boss can have a strong
influence on the weak-minded we all know
by now who invented the cheetah but did
you know that an unlikely source was a
prime influencer and some of cheetos
most favorite flavors it wasn't a
popular instagram brand ambassador HEC
Instagram and Facebook they weren't even
around when this story takes place it
all happened in the 70s when richard
Montana's a janitor at the frito-lay
factory in Rancho Cucamonga started
adding chili powder to his own Cheetos
during lunch time he noticed that the
brand didn't have any products targeting
Latinos are you a Mexican or a mexican't
so he pitched the idea to the then CEO
who loved it and the flamin hot cheetos
were born the rest is history and Montez
is now an executive vice president at
PepsiCo's North America Division
somewhat of a cultural phenomenon he
managed to rejuvenate the brand and
become a central figure in marketing
cheetos the corporation could have
ignored him or claimed his idea as their
own but instead they saw his potential
mentored and promoted him and changed
his life today he's met with US
presidents spoken at the United Nations
and served on several boards he also
teaches at universities across the US
and helps influence latin-inspired
products at KFC and Taco Bell Cheetos
only restaurant why are these noodles
orange
how many snack foods are so popular they
merit their own restaurant okay
it was a short-lived one but nonetheless
back in 2017 cheetos had a three-day
event pop-up restaurant that catered got
anything made with their products it all
happened in New York City at a place so
appropriately called the spotted cheetah
a complete Cheetos inspired menu it was
more of a publicity stunt by the company
than anything else but it still proved
to be a big hit the dishes were created
by none other than chef Anne Burrell
from Food Network each dish highlighted
a flavor of Cheetos and such creations
included dishes like cheese crusted
chicken Milanese and mac and Cheetos
other dishes came topped with variations
of sprinkled pulverized Cheetos as
garnishing it was such a big hit that
reservations for the three-day run sold
out within six hours of opening why even
bother answering the phone to tell
people they can't eat here a thousand
people were wait-listed and they had to
add space at the bar to accommodate more
folks dishes sold for up to twenty two
dollars not cheap considering what a bag
of Cheetos costs check please
the winning dish had to be the flaming
hot white cheddar mac and cheetos the
restaurants design and decor revolved
around the Cheetos theme with pictures
of chester the Cheetos mascot and a
black and orange glossy vibe that
matched the brand opening night featured
celebrity endorsements like Mariah Carey
and Lala Anthony but don't head out to
New York to try this one they only
temporarily took over the space that
housed distilled New York on Broadway
and Tribeca
as soon as they started they were gone
in a flash Cheetos original mascot
Chester the cheetah is synonymous with
the Cheetos brand today he's been the
official mascot for the Frito Lays
Cheetos brand snack from the early 80s
so this is what most of us can remember
but that wasn't always the case why is
there a leopard on the Cheetos bag from
1971 to 79 the snacks first spokesperson
used to be a mouse seeing that mice love
cheese it seemed like a perfect fit and
his character loved to bring Cheetos on
all those wild adventures but consumers
tired of them quickly and in 1986
Chester the cheetah took over his job
created by Cheetos Art Director Brad
Morgan he starred in many commercials
and
most had his own TV show once this sly
smooth voice cheetah was an instant hit
you got a dog cool look cool check the
shades baby he was the one who coined
the slogans it ain't easy being cheesy
and the cheese that goes crunch which
were mainstays from 1986 to 1997 until
it became dangerously cheesy from 1997
onwards in the beginning pads usually
showed him in desperate attempts to eat
other people's Cheetos he was often seen
sneaking up on an unsuspecting stranger
at a beach or Park trying to lift their
food it would always result in some sort
of crazy funny and daring antics on
Chester's part
Chester's character underwent a slight
revamping in 97 a sign of the times
where he was portrayed in a less
antagonistic manner he started being
cooler and much suave ER and also became
a much better character for the brand
Chester is so cool he also has his own
brand of Chester snacks which consists
of flavored fries popcorn and puff corn
this cool cat is loved by everyone and
has become synonymous with the brand
till today who can forget him
[Music]
the idea came with help from the
military sometimes a crazy idea
unleashes a bigger picture so was the
case with the invention of cheetahs turn
world war two the military was
researching a way of dehydrating foods
as a food source for their soldiers
while in action because dairy and cheese
were a good source of calcium but were
perishable items they specifically
wanted to find a better preservation
method for these products by creating
not only a non-perishable food but a
good tasting one too they use military
government money to come up with a new
product called cheese powder it worked
and was a huge hit so big that it also
became a key ingredient in Cheetos in 48
when the frito company introduced their
first cheesy snack cracker to the market
hey thought you were hungry it contained
the same dehydrated Wisconsin cheddar
that the army put in its dehydrated
products the magical cheese dust became
a part of history and thanks to the US
military and Doolin smart business
acumen he purchased the recipe for a
mere 100 dollars in 1932 it was the
start of a beautiful marriage and the
cheezy cheeto as we know it was born
secret ingredients two orange fingers
wait okay touch this ever wonder why
your fingers turn orange and stay that
way even after you've washed them after
eating a bag of Cheetos some will say
it's annoying you've got to love all
that finger licking goodness it's simple
we know that they're made by blending
cornmeal and water and then processed
into puffs the cheese powder is the key
ingredient that completes them and gives
them all their delicious flavor the
dehydrated cheddar cheese flakes are
made with whey yellow six dye lactic and
citric acid vegetable oil vitamin B
sugar salt and of course msg among other
things correct
totus but it's the yellow number six dye
that gives it its color and is what
staining not only your hands but also
the insides of your guts so you're
putting a lot more than just cheese in
your mouth a little bit of trivia you
may find somewhat helpful is that it
takes about 11 million gallons of milk
to make that
ten million pounds of cheddar cheese
that are used in Cheetos seasoning so
this is healthy orange was not the only
color used to make Cheetos as they did
have other mystery colors that were
introduced in the early 2000s you could
expect your tongue to be stained blue or
green
but even that it seems was a mystery too
Cheetos banned in schools even though
Cheetos are a popular snack among any
generation they're frowned upon as a
lunch snack in elementary schools one of
the reasons which almost anyone can
surmise by now is that they're very much
not healthy after all many schools pride
themselves on teaching children good
healthy eating habits but did you know
that the flamin hot cheetos have been
totally banned in some major US schools
since 2012
yep ban for life I never want to see you
in here again flamin hot cheetos became
a wildly popular snack that not only
leaves your hands red they can send you
to the hospital I want to cut this kid
open why she's got a broken arm says who
many children complained of stomach
aches after eating a bag of this stuff
the extra flamin hot cheetos that were
created in 2008 which were discontinued
in 2013 were the worst culprits here so
now several schools in California New
Mexico and Illinois have banned the
high-fat high-salt and possibly
addictive treats some schools have even
said that if a parent packs the snack
and their child's lunch
the spicy Cheetos will be confiscated am
i so out of touch no it's the children
oh we're all for more than one fun
flavor produced worldwide Cheetos come
in all different shapes and flavors we
have to admit that some countries do
have some weird ones though in the US
and Canada we have the usual Cheetos
puffs crunchy and flamin hot we also
have the big Cheetos and a jalapeno that
have been a mainstay staple for years
since 2012 we have the honey barbecue
cheeto puffs and salsa con queso and
from 2013 we've had the wonderful crunch
Cheetos Tapatio and the Cheetos mix up
extra cheesy ok touch this Japan has had
fizzy Pepsi flavored Cheetos since 2013
and they've had the likes of ketchup
flavored Cheetos in Poland strawberry in
Russia peanut butter in Eastern Europe
and Japanese steak in China
India Cheetos whoosh are made with whole
grain and vegetables in Pakistan Cheetos
are available in six different flavors
the soul Cheetos product produced in
Australia is cheetos cheese and bacon
balls cheetos also come in many
different colors the most popular being
orange and red in 2015
frito-lay released a limited edition of
cinnamon sugar flavored snack called
sweet owes to the US market a first in
their 67 year history they are available
only during the spring and even though
they don't taste anything like the
cheddar crunch we're used to they are
fairly decent Cheetos in your hair oh
thanks
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