test your knowledge of graphic design and follow along to see if i do in fact improve these designs
with my knowledge and also experience this is the before and after graphic design series here
at satori graphics but first let's have a quick short warm-up exercise so here is a logo symbol
or as some people might say a logo mark now it's a generic logo i downloaded from novato and i
want you to choose one of four outcomes after we take a look at the background of a possible brand
that it represents now if i tell you that the logo mark belongs to a real estate agency who
mainly caters to upper middle class clients what sort of logo type outcomes do you think would fit
this design so this real estate agency is an established firm within their industry and they
really do mean a business and they're serious so burying all of those things in mind which
of these four designs do you think would best suit this kind of brand and more importantly why
well let's take the far right design first does a bright pinky red color fit into the real estate
business from a color psychology stance no not really the logo type is okay but the title case
style that capital e would come across as maybe too informal the design to the left is even more
informal with a fully lowercase logo type setup and then on the far left the decorative logo type
kind of conflicts with the robust nature of the logo symbol however the serif solution on
the chosen design matches really well with the fact that brand is high-end well-established
and serious if you pair that with a sans-serif font then we do have a winner yes it's somewhat
subjective but the aim of this warm-up exercise was to get you thinking about design choices
and why they are made so here is a design i grabbed from freepik and i think it's trying
to sell italian cuisine but what do you see wrong with this design and what would you change
for me personally there is a lot wrong here actually and that starts with the typography
layout and the font choices and i have no clue what this 20 off layout is all about the design as
a whole needs a lot of work in my honest opinion now i wanted to make a fresh and a clean design
as that is often the best way to market food to people they often want cleanliness and simplicity
when it comes to their food so i wanted to give the typography a lot of white space to breathe
and to work with and i started with a nice clean sans-serif typeface the heading on the original
is so bad and so confusing or it is to me anyway and you will see at the end that i do change the
size of my topography as it's pretty much way too small here but yeah continuing i added a small
graphic to represent the italian flag and this isn't just to make this section look interesting
it is going to be a good way to spread colors out across my design as you will soon see
so next we have the order now and the website typography in a neat section here and that just
makes sense to me as a designer and then of course we continue to neaten the typography up below
the 20 off typography needs to stand out in a good way and so i've added that here with this
graphic in green again this isn't finished at this point but if i set the actual finish design next
to the original you can see the difference the italian flag graphic has allowed me to spread
red and green to other areas of my design in color harmony i like their clean and simple
layout for my design and i do think it solved a lot of problems we saw in the original this is
my personal style of design though but whichever way you look at it i do think it's an improvement
so here's another quick challenge or quick exercise for you with this design here
it's another download from envato and apart from a few changes to some wording this is exactly
how i downloaded it that is apart from color i want you to try and visualize this design with
color being used but let's take a look into the background of the brand and gain some insights
the brand is exclusive and high-end the ingredients are high quality and they want
to express luxury with all of those things in mind as a designer who wants to express
these emotions and sentiments to the viewer what colors would you use again there isn't
one precise correct answer there could be a few that would work but there are for sure
many wrong answers so the two main colors would be black and also gold mixed with some white as well
but yeah black has connotations of elegance being fashionable sophisticated and also sleek
and of course gold is all about expense luxury and its rarity makes it exclusive
always think about what the brand is trying to express to their audience and then what that
audience will want to feel i keep driving this home in my videos because it is so important
but yeah here's a pretty basic design i've downloaded once again and using your eye
for design what would you change for me the typography is just one big mess at the very
top it's confusing and almost unreadable but then again below it's just difficult to read as well
with that central alignment if we take a look at the upper topography we can see how the leading
or micro white space between each line is so so thin and i'm referring to the body text here the
main lettering has some okay micro white space but i don't like the font pairing that has been used
so the first thing i set out to do was to use a fashionable
and modern sans-serif font but add in different colors simply to create contrast and intrigue
an argument could be made for using the original serif font as that could possibly fit but
again it's pretty subjective and there are many different routes you could go down increasing the
microwave space really makes a big difference and if you held this magazine in your hand physically
you would be able to read this pretty easily same can be applied to the text in the bottom section
i've also experimented with a different layout of the leaf graphics with this kind of symmetrical
approach and we could also change things up with that as well but yeah this is me trying to keep
the same style of this design but making small changes that actually lead to a big difference and
it's your chance to enter into a new competition where i choose three winners and i will then
post their social media or portfolios in a later video the design is free to download from freepik
and you can find it in description box below you have one week exactly from making this video to
redesign the design and then send it back to me at the relevant email address listed down below
i do look forward to seeing your designs but until next time guys do design your future today peace