I
I FEEL
I FEEL VERY, LIKE, I DON'T KNOW.
KNOW.
KNOW. >>>
KNOW. >>> LET'S TALK ABOUT WHAT WE'RE
GOING TO TALK ABOUT
TODAY, SHALL WE?
WE'RE TALKING ABOUT HOW TO SAVE
MONEY AND NOT FALL
INTO THE COMMON GROCERY STORE
TRAMS.
TRAMS.
TRAMS. PAY ATTENTION.
PAY ATTENTION. SEE IF YOU CAN FOCUS WITH ME
LOOKING LIKE THIS
TALKING ABOUT THE GROCERY
STORE.
STORE.
STORE. WE'RE GOING TO SAVE YOU MONEY.
>> I HATE -- AND I DON'T ALLOW
THE GIRLS TO USE THAT
WORD -- GOING TO THE GROCERY
STORE.
STORE.
STORE. >>
STORE. >> OKAY.
>> OKAY.
>> OKAY. >> BECAUSE ESPECIALLY WITH
THOSE TWO BEAUTIES OF
MINE, INEVITABLY I SPEND
ANYWHERE FROM 25 TO $50
MORE, BECAUSE WHEN I'M NOT
LOOKING, HERE THEY GO.
>> I'M GOING TO HELP YOU SAVE
SOME MONEY.
SOME MONEY. >> PLEASE.
>> PLEASE. >> DO THE MAJORITY OF YOUR
GROCERY STORE SHOPPING OR
DOES JIM?
DOES JIM?
DOES JIM? >> JIM CALLS THE COSTCO RUN.
HE DOES THAT, BECAUSE HE ALSO
DOES SO FOR THE
SCHOOL.
SCHOOL.
SCHOOL. >> HE GETS THE PAL LET.
>> BUY STUFF FOR THE SCHOOL AND
THEN GO,
THEN GO,
THEN GO, "OKAY," TEXT ME, "WHAT DO WE
NEED."
NEED."
NEED." THAT'S KIND OF IT THE BIGGER
DRY GOODS, AND I'LL DO
THE GROCERY STORE.
>> OKAY.
>> OKAY.
>> OKAY. GREAT.
GREAT.
GREAT. I
GREAT. I WOULD SAY I DO THE MAJORITY
OF IT, BUT THEN LEE
ALWAYS SAYS I WILL START DOING
IT BECAUSE I BUY TOO
MANY SNACKS
MANY SNACKS >> I BUY A LOT OF SNACKS.
>> I BUY A LOT OF SNACKS AND A
LOT OF CHIPS.
AND I'M GOOD AT NOT EATING THEM
ALL THE FIRST DAY.
BUT HE SAID WHEN YOU GREW UP
POOR, YOU EAT
EVERYTHING THE MOMENT IT COMES
IN THE HOUSE.
YOU WOULD HAVE LIKE THE HUGE
BAGS OF CEREAL, AND HE
WAS LIKE, IF ANYTHING NAME
BRAND EVER CAME IN THE
HOUSE, LIKE, IT WAS GONE IN
FIVE SECONDS.
FIVE SECONDS. >> WE'LL EXPLAIN IF YOU JUST
JOINED US, LEE IS ONE
OF --?
OF --?
OF --? HE'S THE OLDEST OF TEN.
BUT IT'S SPLIT, SO THERE'S LIKE
SIX -- MOST OF THE
TIME, HE WAS LIVING IN A HOUSE
WITH SIX PERSONS.
SIX KIDS.
SIX KIDS.
SIX KIDS. >> WOW.
>> WOW.
>> WOW. SO HE -- WHEN YOU BUY THAT
STUFF --
STUFF --
STUFF -- >> RIGHT.
>> RIGHT.
>> RIGHT. >> AND MY MOM WASN'T -- MY DAD
WAS A PRETTY HEALTHY
ITALIAN COOK.
ITALIAN COOK. WE DIDN'T HAVE A LOT OF JUNK.
SO ACTUALLY I GAINED A LOT OF
2008 IN HIGH SCHOOL,
BECAUSE I WENT TO A SCHOOL THAT
ALWAYS HAD BAKE
SALES.
SALES.
SALES. >>
SALES. >> YES.
>> YES.
>> YES. >> AND I JUST DIDN'T KNOW HOW
TO, LIKE, -- WELL, I
DIDN'T KNOW PORTIONS.
>> RIGHT, SURE.
>> I WAS LIKE, "DEGREE TOES,"
AND I ATE HALF A BAG.
I DON'T MEAN THE LITTLE ONES.
>> MY PARENTS OWNED A
RESTAURANT, SO WE WOULD EAT
FOOD THAT CAME -- WE DIDN'T
ORDER AT THE RESTAURANT,
BUT MY DAD WOULD GET THE FOOD
AT THE RESTAURANT.
SO THEN WE WOULD, LIKE, I
LITERALLY HAD NEVER BEEN
TO A GROCERY STORE.
MAYBE FOUR, FIVE TIMES IN MY
LIFE.
LIFE.
LIFE. BY
LIFE. BY THE TIME I WENT TO COLLEGE,
I WAS LIKE, "POP
TARTS?
TARTS?
TARTS? YES."
YES."
YES." HERE'S WAYS THE GROCERY STORE
TRIES TO GET US TO BUY
MORE.
MORE.
MORE. HAVE YOU EVER NOTICED HOW
INCREDIBLE THE MUSIC IS AT
THE GROCERY STORE?
IT'S GOOD.
IT'S GOOD. THE OTHER DAY THEY PLAYED JANET
KNACK SON, LIKE
THREE TIMES.
THREE TIMES. >> WHERE ARE YOU GOING?
DISCO KROGGER.
DISCO KROGGER. >> IF YOU PAY ATTENTION NEXT
TIME YOU GO IN --
THERE'S BEEN SOME STUDIES.
AT FIRST THEY THOUGHT IT WAS
SLOW JAZZ THAT LULLED
PEOPLE IN TO BUY GROCERIES, BUT
THAN THEY FOUND THE
MORE UPBEAT MUSIC GOT YOU
PUMPED UP TO BUY.
NOW YOU'LL BE MORE AWARE.
I ALSO FIND -- I DON'T KNOW THE
LAST TIME I WENT
SHOPPING, BUT IF THERE'S A GOOD
SONG ON WHEN I'M
SHOPPING, THIS DRESS LOOKS
AWESOME TO ME.
I GO HOME AND THINK I SHOULDN'T
HAVE BEEN LISTENING
TO WHITNEY WHEN I WAS TRYING
THIS ON.
THIS ON.
THIS ON. SO THE MUSIC IS ONE THING.
ANOTHER THING THEY TRY TO GET
YOU, I'M SURE AWARE OF
THIS, IS THEY PUT THE CHEAPER,
TASTIER GOODIES NEAR
THE CHECK OUT.
THEY DO THAT SO YOUR CHILDREN
CAN SEE IT SO THEY ASK
IF THEY CAN HAVE A CANDY BAR.
TO AVOID THE CONFRONTATION, I
DO NOT.
DO NOT.
DO NOT. I
DO NOT. I SAY, "IOCH.
CRY.
CRY.
CRY. IT'S
CRY. IT'S NOT GOING TO HURT MY
FEELINGS."
FEELINGS." ALSO IF I HAD A DOLLAR EVERY
TIME I BOUGHT THE CHIPS
AHOY IN THE 99-CENT CUP, I'D
HAVE $375 AT LEAST.
>> THEY LOVE THE NUTELLA WITH
THE STICKS ON THE
SIDE.
SIDE.
SIDE. >>
SIDE. >> I'VE NEVER HAD THAT.
>> DON'T GET STARTED.
IT'S A LOT OF SUGAR.
IT'S JUST CREAMY GOODNESS.
SO NOW I DON'T.
I'M LIKE NO.
BUT YOU'RE FREEZE THED USUALLY.
IT'S A TRAP.
>> ONE OF THE WAYS TO SUBVERT
THEIR EYES FROM THOSE
TASTY TREATS IS TO HAVE THEM
READ ONE OF THE
MAGAZINES.
MAGAZINES. LIKE TAKE A "NATIONAL
ENQUIRER," AND --
>> SAY "HERE YOU GO."
.
.
. >>
. >> THAT
. >> THAT WAS ONE OF THE TIPS.
DIVERT THEIR EYES WITH A
MAGAZINE.
MAGAZINE.
MAGAZINE. I'M LIKE, "I DON'T KNOW IF I
WOULD WANT TO GIVE THEM
A COSMO TO TUM THROUGH.
OUR KIDS ARE YOUNG.
MIGHT BE BETTER FOR YOU TO BE
DISTRACTED.
DISTRACTED. >> YOU KNOW WHERE ELSE DOES
THAT?
THAT?
THAT? STORES LIKE HOME GOODS,
MARSHALS.
MARSHALS.
MARSHALS. YOU WOULD HAVE THOUGHT I HAD
JUST BEEN RELEASED FROM
PRISON.
PRISON.
PRISON. I
PRISON. I WAS THERE JUST BIG A COUPLE
OF KNICKKNACKS FOR THE
HOUSE.
HOUSE.
HOUSE. WOMEN NEXT TO ME WERE LAUGHING.
THEY'RE LIKE, "ARE YOU NOT USED
TO" I GOT SOME
INTERESTING COFFEE FLAVORED
POPCORN.
POPCORN.
POPCORN. I GOT SOME CHEWY, WHATEVER IT
IS, SOME CANDY I
RARELY EAT.
RARELY EAT. I WAS HOARDING THEM ALL.
>> YOU'RE LIKE, I NEED A COFFEE
MUG AND SOME
COASTERS.
COASTERS.
COASTERS. >> I KNOW.
IT'S SO NOT GOOD.
THEY'RE SMART.
THEY'RE SMART. PRODUCTS NEAR THE CHECK OUT.
>> THEY DO RESEARCH ON THAT TO
MAKE US DO THAT.
>> ALSO MENTIONING BIG BOX
STORES GIVING UP SAMPLES
CREATES BRAND LOYALTY.
SO IF YOU HAVE A SAMPLE OF
SOMETHING YOU ARE MORE
LIKELY TO BUY IT.
>> I RARELY SAY NO WHEN I TRY
SOMETHING, AND THEY'RE
LIKE DO YOU WANT TO TRY ALL THE
BOLTHOUSE FARMS
BOLTHOUSE FARMS DRESSINGS IN EVERY FLAVOR?
I'M LIKE, "OKAY."
I CAN'T -- I FEEL BAD FOR THEM.
>> THEY'RE SO PASSIONATE ABOUT
THE PRODUCT.
THE PRODUCT. >> AND THEY'RE GOOD, BUT DID I
REALLY NEED SIX?
>> PROBABLY NOT.
>> THE LAST THING THE GROCERY
STORE TRIES TO DO TO
GET US TO PEND MORE MONEY IS
HOW THEY SET UP THE
MONEY.
MONEY.
MONEY. THEY PUT ALL THE DAIRY AND THE
MEAT AND THE CHEESE
AND THE BUTTER, THINGS THAT ARE
COMMON STAPLES OF
AMERICAN DIETS, NOT EVERY
HOUSEHOLD, THEY PUT THAT
IN THE BACK SO YOU HAVE TO GO
THROUGH EVERYTHING
THROUGH EVERYTHING ELSE TO GET THERE.
HERE'S THE NUMBER ONE THING I
THINK IS APPLICABLE TO
MY LIFE ESPECIALLY AND IS ALSO
IN THE ARTICLE IS DO
NOT GO TO THE GROCERY STORE
HUNGRY.
HUNGRY.
HUNGRY. >> NEVER.
>> NEVER.
>> NEVER. >> IT'S THE WORST IDEA.
>> I'VE BEEN KNOWN TO OPEN UP
SOMETHING RIGHT THERE.
AND I MAKE SURE MY HANDS ARE
SANITIZED, BUT THAT
STILL SEEMS GROSS, BECAUSE I'M
PUSHING THE CART.
BUT I AM STARVING SOMETIMES.
>> SURE.
>> SURE.
>> SURE. >> AND IT JUST IS EASY.
>> LEE DOES THE SAME THING.
AND THE FIRST TIME HE DID IT I
HAVE TO ADMIT I WAS
APPALLED.
APPALLED.
APPALLED. WHAT IS TEACHING YOUR CHILDREN?
>> WHEN YOU'RE THAT HUNGRY, YOU
CAN.
CAN.
CAN. I
CAN. I DON'T ADVOCATE.
AND NOW THAT I PUT MY MIND TO
IT.
IT.
IT. >>
IT. >> ON
IT. >> ON THIS WE DISAGREE.
>>