- So should you start a second YouTube channel?
I actually just started my second channel,
but there's a lot of reasons why
you might not want to, and it might be a horrible idea
if you did start a second channel.
So in this video, we're gonna go through
why you would wanna start a second channel,
why it would sense,
and also why you might wanna avoid doing that.
All right guys?
Let's get into it.
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So I'm setting up my studio one final time
because I have to tear all of this down,
and I'll be putting out my next video
which is all about my studio and all of that.
So, one of the questions that I get over and over is
how do you create a YouTube channel
that's a variety channel?
So, you wanna do travel vlogs,
but you also are interested in cameras,
and you also wanna do 30 day challenges
like Matt D'Avella.
You can go and quit social media for 30 days,
work out for 30 days, quit sugar for 30 days.
I see this again and again in my comments and,
when I look at different channels,
I also see this like, in the banner,
it'll be like, "I do tutorials, challenges,
reviews, vlogs, X, Y and Z."
So how do I create a channel that combines all of these
and find success?
Well the issue is you can't.
And so, that's one of the important things
when it comes to splitting out your YouTube channel is,
you really have to think about who your audience is.
So I'm gonna go through a few reasons
on why you would split your YouTube channel,
and potentially do multiple channels,
and then I'm gonna go into a few questions
that you have to ask yourself
before you actually make this happen, because,
if you do this wrong,
you're gonna end up splitting your time
among all of these different things,
and then you're never gonna actually
be able to grow one channel.
So when I first started my channel,
I was taking this approach.
And when I dug back in my videos,
you can see how I just didn't understand this idea
of focusing in.
There's one video that's 20 things to do in Thailand,
one that's a vlog from Hawaii,
one that's an Instagram tutorial,
the next is a color grading tutorial,
and then the next is a visual experience from a drone.
All five of these videos
could essentially be different channels,
depending on how you approach your channel
and what kind of value you wanna bring to your audience.
So by having each one of these videos back to back to back,
I'm essentially catering to different audiences,
because someone who's gonna want to watch a vlog,
might not be interested in 20 things to do in Thailand,
like there might be a travel channel that's more focused on
actually going and traveling to these places,
versus just watching your experience.
Those are like two different topics
that are two entirely different channels,
and then you go into Instagram versus color grading.
There's just too many topics blended.
Which means that there's too many audiences
coming and watching your videos,
which means that when someone subscribes,
they're not gonna know what to expect from your channel,
because you might come out with a cooking video,
or you might come out with a tech review.
Reason number one on why you would split your channel
and do multiple YouTube channels
is because you do have varying ideas and topics
that you wanna cover.
So reason number two on why you would wanna start a
secondary YouTube channel is that,
you know, you have a core channel that's really working,
so, this channel, Jeven Dovey.
It's going, it's got momentum,
I know what kind of content to create for it.
I have a schedule, I'm consistent.
Now that's great, but if you have other aspirations
and you wanna shoot other styles of content,
you're gonna have to have somewhere to put that content,
so creating a secondary channel
after you have success on one
could just be a place where you can kinda dump anything.
And I know a few of you have reached out in the comments
and said that this is the kind of approach
that you go after.
You have your core channel,
you know what to make for it,
and then your secondary channel is kinda just
whatever you wanna create.
There's no really goal of making that take off,
like, it would be great if that second channel took off,
but it's more of a creative space.
It's a space for you to kind of just play around,
shoot anything that you want, not really have to worry about
a structure and a path and a goal or anything like that,
it's just a place for you to be creative.
And I think this is an important thing
just for creators in general, like,
if you're doing the same thing
over and over and over,
and you never have that time to
have some creative flexibility
and go shoot something different,
then you're gonna get worn down
and you're not gonna wanna keep creating the content
that you're creating.
This channel, Jeven Dovey, was actually created
because of a creative rut I was in.
My production company shoots fitness videos.
For years all I did was shoot fitness videos.
The same thing, week after week after week,
and it just started wearing on me,
and I was like, I need to do something more creative.
So that's why I started Jeven Dovey.
It actually started as WonderWorks,
it was a travel vlog.
I changed it, evolved it,
that's a whole different story,
but this channel became my creative outlet.
Now that I've got this channel over 500,000 subscribers,
I've found success with this channel,
I know it works,
well, now might be a good opportunity
for me to start a second channel
because, you know, that's a place where I could just
kind of make whatever and not have to focus solely on
the audience that I've developed here.
So reason number two on why you would start
a secondary channel,
is to have that place for just a creative outlet.
Well this sounds good,
but should you still start a second channel?
Cold brew.
So either you have a ton of different ideas
and you need to split that up into different channels,
or you just wanna create a second channel
as a creative outlet.
But here are some questions that I wanna ask you
before you go down this path,
because when you build out a second channel,
there's gonna be a lot of strain on your first channel,
and we'll get into that in one second.
So question number one is
why do you want to do the content that you're creating?
So why do you want to vlog?
Or why do you wanna create a cooking channel?
I think first you really need to define your why.
So why is it that you're creating?
I wanna help creators,
I wanna help you guys find success on your channels.
That's why I create the content that I create.
So what is your why?
What is your goal?
And when you figure that out,
is this something that you need to have multiple channels?
Like, if your goals is to help people fix their bikes.
You're a mountain bike rider,
passionate about showing people how to
fix everything on your bike.
Well maybe you just wanna focus on that,
rather than splitting out your time and your energy into
another channel that's about your vlogs.
Maybe you're not actually that interested
in creating your vlogs,
you're just watching a lot of vlogs
because you like consuming that kinda content.
You need to ask yourself what is important to you,
and why are you creating the content you wanna create,
and that might focus you in
into one channel specifically,
and just go down that path,
and not have multiple channels.
Now the second thing you need to think about is,
will your second channel hurt your main channel?
So if you are spending all of your time
between two channels,
well, you're not gonna be able to create as much content,
and you're also not gonna be able
to put as much time and effort into each.
Your time is super important.
And beyond creating videos,
there are other things in life that are important.
Your family, your passions,
your things outside of creating videos.
Do you have the time to put the resources
into both channels?
Is this secondary channel something that
you wanna grow or is it more of a creative outlet?
Do you have an editor?
Do you have a team working with you?
So, all of these questions you have to think about.
If you have the resources to make a second channel happen,
and you're able to grow it, that's amazing.
Now the third thing I want you to think about is,
will your secondary channel compliment your first channel?
So this is why I decided to split up.
I have these films that I wanna create,
these outdoor adventure films, these documentaries,
and they don't fit this channel.
But by creating my second channel,
now I have a place to put those films.
And it's gonna compliment this channel because
a lot of the tutorials that I do,
the reviews that I do,
the education, the different things that I come up with
on this channel, I use footage from those films.
And I've never really had a place to house them,
so instead of going out and shooting like,
flowers on the street when I do a camera review,
I would rather take that camera,
go shoot a project with it,
and actually have some knowledge about using that product,
and then be able to take that footage
and create my videos here on this channel.
Also for me, because I teach YouTube education,
it's great to start at a channel at zero,
and actually build it up,
and play around with the different topics
that I talk about here,
and show you on a channel that I am actually working on.
Now what's really cool if you do decide
to split two channels is that,
you'll have different monetization options.
So one reason that you really wanna focus in your channel
is that you'll be able to figure out monetization options
that really focus in on that audience.
Sponsors, or affiliate options.
Whereas when you have two different channels,
well, you're gonna have two different audiences,
well, you're gonna have opportunities to make money
in different ways on each channel.
So for my adventure film channel that I'm creating,
there's gonna be a whole different world
of opportunity for monetization than this channel over here.
And I'm starting it now,
because this channel, I've figured out what works,
and I've figured out how to be consistent.
Now I have the time and flexibility
to be able to put some effort into this secondary channel,
and we'll see where it goes.
Now one huge strategy to grow these channels
that you're creating,
is to come up with series.
So if you go to this video right here,
I talk about how you create series on your channels,
and how that's gonna help you make them grow faster.
All right guys, I'll see you over there.