hello my name is alice and today i'm going to share with you my tips for building your own
personal brand self branding and basically just gaining a little bit of a presence online for you
to share your mission your work your creativity all of that so if you haven't watched my videos
before you won't know that i am a graphic designer and i actually share my creative journey online
on youtube on instagram all about how i got here and sort of showing you guys how you can do it too
so i'll do tutorials logo design challenges all that stuff so if you're interested in that kind
of thing please do press that subscribe button and hit the notification bell and you'll see a
lot more content like this so without further ado i'm going to get straight into the video i
hope you enjoy it so building a personal brand is often a quite a daunting task i know personally i
remember being told this back at uni and i didn't know where to start so i'm hoping these seven
tips will help you out first of all you need to figure out who you are and what you want what your
passion is and in itself that's daunting i know my passions back when i was at uni all the way to now
are different and that's okay i think that's what's really important and what a lot of people
value in personal branding is being honest and being transparent so if you do start offline to be
a photographer as i did and then transition into a graphic designer as long as you share that journey
and as long as you're honest and open about how you got there then people will jump on board and
sign up to you as a person so if you are in need of sort of like finding about who you are you need
to ask yourself some questions you need to do some soul searching like i said this might not be set
forever but that's what's important you you're always evolving we all are it's not going to be
set in stone and that's fine don't like rush for that perfectionism which is what i do very often
just figure out what it is that you want right now so ask yourself questions like what motivates you
what do you excel at what do you not really like what do people tell you you're good at what sort
of projects can you sit down at your laptop and spend hours on and get lost completely lose track
of time ask yourself questions like that i often find it really useful following workshops so i
follow workshops on websites like skillshare and on there there's people who do this whole course
on how you can sort of discover yourself and really tune into what is that you find enjoyable
i know now with instagram and online and tick tock and all that being so popular
you can get sucked into thinking oh i could try that too or oh that looks fun let's try that
and it's often quite hard to narrow down what you actually like so i definitely recommend doing a
workshop or a few workshops you won't instantly find out but being able to sort of narrow down
what your focus is and what your brand is about that will really really help in this process it's
also really valuable if you share your story so for me personally on my website i have a little
about page which gives a brief overview of how i've got to where i am so i ideally want people to
watch a video of mine really like my personality my content anything like that and press the
subscribe button or on instagram press the follow button so by having that little bit of background
and personality behind my brand means hopefully people will be more inclined to join and really
understand the journey that i've been on without me waffling for 100 years which i am quite good
at you know so if you just share your story and if you share how you got there whether you are
just coming out of school and you have a passion for being creative and that's why you're watching
this video you want to develop yourself so for me when i first started i used to just say i loved
creating from a young age i did all the craft kits and from there i taught myself photoshop i've been
on a mission to teach myself everything online and now i want to pursue this further into a
career it could be as simple as that also sort of linking back in with finding out what your passion
is is staying true to who you are i mentioned this briefly but i've found especially with
tick-tock just showing you content after content after content it's so easy to get sucked in to a
new thing that looks so exciting and you want to try everything and i completely understand that
i am guilty of this i often start new hobbies and don't continue them let's not talk about it
but basically i want you to stay true to who you are so after doing that workshop figuring
out what it is that you like what sort of ignites the spark in you then try and stay true to that
of course like i've mentioned this is gonna change none of this is set in stone things
evolve but if you can sort of niche down and find something or a collection of things that you
really like then that will be really valuable so for me i've gone around a little bit i've been
changing my mind but i've come to the conclusion i really like vlogging because they're quite chill
and i really like making design content so they're the sort of two pillars i work towards they're
the things that i will share on my instagram and they're the things that sort of build me up as a
personal brand and you'll see in my instagram bio it says that it says graphic designer youtuber so
you've figured out what you like you've figured out what your passions are where your creativity
lies and you've shared your story of how you got there now it is so important to put your work out
there especially as a creative so you can't build yourself as a career if you don't try and utilize
the free platforms that we have available to us so there's instagram there's tick tock there's reels
no doubt there's gonna be even more coming and i find it hard to keep up myself but if you can get
yourself just onto one of those platforms let's say instagram that's where i sort of started
and you can post all about your work post your journey share honest and open updates about
what you're doing then the likelihood is there's gonna be someone out there who's pretty keen on
following someone like you they're gonna like sign up and be on board with you and your journey so
create yourself a presence basically you need to get yourself out there get on be hands share
your work get involved with the community follow people like you you're not gonna be able to build
a personal brand unless you surround yourself with fellow creatives whether that's in real
life or online and also unless you share your work no matter how much maybe you don't like your work
maybe you don't think it's that good but seeing people's work in progress and seeing how your work
evolves is a great way of building a presence so trust yourself create yourself an online presence
and enjoy the process that's how this all started i just like sharing things i liked
chatting i liked being creative that's why i made a youtube channel that's why i made an instagram
and now here i am calling it my job it's all a bit crazy to be honest you also need to remember
when you do create these platforms this online presence you need to remember to be consistent you
don't have to be perfect this is something i tell myself a lot but consistency is key so for example
when i was building my youtube channel i made sure i uploaded at least once a week and that way i can
sort of gain momentum no matter how slow or how fast slowly but surely i'd have more videos behind
me and when you search my name in google i'll pop up so through those many many years of me just
posting one video a week being consistent it meant that more people were seeing me and in turn it
sort of snowballs and then hopefully you can build yourself a presence so try to be consistent try
not to strive to too much perfectionism because in that sense you wouldn't ever post anything if i
waited till everything i posted was 100 perfect i'd never post anything so strive for consistence
not perfectionism or at least that's what i like to say this next one is often something i try
and avoid and a lot of people will be the same and that's failure don't be afraid to fail i've
read a book recently that said if you don't try something without the risk of failing you're never
going to push yourself so for example if i hadn't spent all those hours working on those videos once
a week i said no to some social things i maybe put my uni work on a little bit of a back burner
if i hadn't have done all that and made that risk then i wouldn't be where i am today so don't be
afraid if you fail long and short of it is if you fail you're going to learn from it so maybe you do
try out a new career path maybe you do want to try and be an illustrator but it's not actually what
you thought it was it's okay to step back and say actually i'm gonna just quit that i'm gonna
try and do something else and that's absolutely fine that's a part of the evolution of your own
self-branding right back to the beginning of this video i mentioned that things are going to change
you're not going to be a one-dimensional person that does one thing for the rest of your life
and that's absolutely fine so if you feel like whatever you're pursuing isn't really sparking
your excitement as much as you hoped it would then don't be afraid to fail even though that's
not failure that's actually being really brave don't be afraid to stop that and start again
that's absolutely fine and it's something that i've sort of tried to avoid in the past i am sort
of scared of what other people think in reality do i want to spend years of my life doing something
that doesn't truly make me happy no i don't so i'm gonna take that initial scary moment of
trying something new hoping i don't fail and then going for it so yeah be ready to fail but
don't worry about it too much and the last thing and i promise i'll stop rambling after this is to
just enjoy it and have fun i think the most exciting thing about creating your
own personal brand is exploring new avenues and really showing everyone what it is that you can
do so by following fellow creatives by putting your own work out there you'll be able to develop
a little online community of your own and you'll be able to feel inspired and truly get deep into
that passion that you have so honestly just enjoy it enjoy the process of figuring out who you are
don't put too much pressure on yourself to find that niche like niches are hard to stick to let's
be real find a little handful of things that you love and just go with it see where it goes
if you fail that's absolutely fine you can learn from it and just share the journey you know share
that story and believe in yourself believe in what it is that you want to do and that's it for this
video i hope you have taken something from this video i often find when i film these like chatty
videos i sort of ramble and forget what i've said so hopefully i've taken at least one helpful point
from this if you've got anything to add to the conversation let me know down in the comments
we'll have a chat about it don't forget to subscribe if you aren't already uh good luck
with your self branding journey and i'll see you next time for another video bye
you