Hi. I'm Anastasia.
Do you want to learn how to upload videos on Pinterest?
Great.
Because in this video, I will show you how to create video pins
using your mobile phone and on a desktop computer.
And stick with me for my three fastest ways
to create video pins in a matter of seconds.
But first, you should know
what are the recommended best practices for video length and format?
We'll open here the official interest page and you will see that
they recommend video pins for organic feed to be between 15 seconds and one minute.
And if you're going to use this video as a promoted pin,
meaning you want to run it as an advertising on Pinterest.
In that case, it should be even shorter, just between six and 15 seconds only.
The interest reminds you that some beginners watch videos
with the sound off, so don't rely on audio or dialog.
Use text or captions to help tell your story.
The next thing to keep in mind is to choose the cover image
when you upload your video so that people can understand what your video is about.
With just one glance, I'll show you how to choose it.
When we start uploading the video in just a few moments,
the next step is to optimize the text in the title
and description for the main focus keyword for your pin.
This is also important, but we will get there once we start uploading the pin.
The best aspect ratio for video pins is obviously vertical,
but square videos are also accepted on Pinterest.
And I wanted to give you a pro tip that I use for my account all the time.
Make sure to repurpose the short videos and not only save them as a video,
but also when it makes sense.
Create standard image pins as just a screenshot from the best part
of your video.
This way you can create two different pins, a link to your page
by reusing the same graphics and also make sure to upload as videos
as the first slide when you create your idiot pins.
I have a video that shows how to create idiot pins and I'll give you a link
to that video in the description below so you can watch it later.
You know, video feeds on Pinterest can be linked to a particular page on your site,
which is great because it allows you to drive traffic to a site.
Idiot pins, on the other hand, do not allow you to link
to a destination page on your site, but they are the most recent format
on Pinterest, and Pinterest promotes them more than any other types of pins.
You know, mobile users even have a separate watch tab
that works similar to TikTok, and users can just swipe up
and see all the pins in this tab that our idea pins.
So again, just make sure that you save your short videos on your device
so that you can reapply them again as the first slide of idea pins.
Now let's start uploading a video on a mobile device.
Once you're logged in as a Pinterest user, click on this
plus icon at the bottom of the screen here.
Make sure to choose to create a pin, not an idea pin.
It's another different format.
When you start creating a pin,
you will be able to choose anything from your phone, either photos or videos.
Now the interface on your mobile
phone could be a bit different depending on your device, but generally
you should know how to search on the in the folders of your phone.
In my case, I can click here on all photos
and go to search in all the folders on my phone.
For the particular video that I'd like to upload.
Let's choose a video and click next.
Now we need to peek at cover image.
It should be something attractive.
I find that people engage really well with numbers
or graphs like these and large text on Pinterest.
So I'm glad that I have it in this video and I'll just move
to that part of the video and choose it as the cover.
Click next in the top right corner and now we need to give our video
pin a title and include some of the focus keywords.
In this case, I want to use something like Pinterest marketing,
and although I have enough space to add additional keywords,
I want to keep the main focus
keywords closer to the beginning of the title and description.
The description can be longer than the title, so we can add here
even more related keywords.
When I see ADD keywords, it doesn't mean that you should just bought here
a list of keywords separated by a comma that would be Spanish.
You should include keywords in a few sentences
that make sense for users who read this text.
Think of it as if you were writing the text for Google SEO.
By the way, if you want to understand how search engine optimization
works for Pinterest, check out my free Pinterest masterclass.
The link will be up there and in the description below the video.
It's also a good practice to add a call to action in the pinned description.
Something like Follow me for more Pinterest tips in my case.
Now we need to add a destination link.
It's a page on your website and I will open the page in this mobile browser.
Click Copy Link and now go back to Pinterest and insert the link there.
It will just ask me to confirm the destination link and click add.
Now we have here and I'll tag and you should add here
something that explains what is on the page.
So I'll say Pinterest marketing tips and my Pinterest Analytics here.
We can choose to publish the pin now.
In that case, we just need to click done.
But there is also an option to schedule the PIN for a later date and time.
We can schedule it up to a whole month in advance
using this interface, that tension to the time of publication.
Because if you want to target the audience in the United States like I do,
you should choose evening hours, for example, in the Eastern Time zone.
Now I live in Europe and the scheduler is set for my time zone,
so I need to make the math in my head minus about 5 hours.
It means I have to schedule the pin for my 2 a.m.
so that the pin gets published around 9 p.m.
eastern time.
Now click done
and we have to choose the most irrelevant board for the topic of the spin.
In this case, it's Pinterest.
Now, if you want to check the spin, you should click on your profile image.
Then on the creative tab, the first thing that you see here
are your scheduled pins.
Once you open that, you will see them by date
and you can find the pin you just scheduled.
And if you need to edit something, you can still do it.
So this was the way you can upload your video pins on a mobile phone.
And now let's switch
to my desktop computer and I'll show you how you can do it here.
Okay. Now, to create a pin here on desktop,
we will click on Create, Choose, Create PIN.
And here we will just find the file that we want to upload
on the computer compared to a mobile device.
Here you have an additional option.
You can not only choose some footage from your video as a cover image,
but you can also even upload a vertical image that will be used as a cover image.
So if you don't have anything interesting inside the video itself, you could create
a separate image in Canva, let's say, and then upload it here.
I found this moment in the video pretty interesting because it shows
a screenshot with my ad revenue, so I will choose it here.
Now I need to submit Pinterest title description the destination link.
Let me do all of that.
I'll just copy from the blog post itself.
We can add some tags.
We didn't have this option on the mobile device
and this tags have to be something that's relevant to the to the pin.
So can be some keyword like blogging but doesn't show anything.
So let's try online business.
Okay.
Starting a business.
Let's try.
Maybe make money.
Make money.
Money.
Okay. We have this money thing.
Blogging didn't give anything, so we'll skip it.
The altech.
I already mentioned that it has to describe what's on your pin.
So let's say here how to make money blogging five best ways.
We can also choose to either publish this immediately
or we can choose to publish at a later date.
And unfortunately here we can just choose the dates for the next two weeks
on the mobile device, we had an option to choose up to a month in advance.
So I want to publish this video right now.
So choose publish immediately will need to choose the right board on the profile.
So I want something like blogging bloggers.
So that's my board and I'll click publish.
Now if you want to find the pin, you just create it.
You go to the profile, click on the right top corner, click on the saved.
From here you'll go to this folder called All Pins.
And the last and the latest being should be your video pin.
One thing I wanted to mention here is that even after
publishing the video or any other pin for that matter
on the desktop computer, we have this option to add tags.
It looks like this on the pin
and when you click on it, you can add products if you are an ecommerce store
or you could search through
instead of products pins, you could search through all of your pins.
And I chose here some things related to blogging.
So these are the things that are usually going to some checklist
or some page products.
And then I click Save Products
and they showed up, as you noticed, underneath the pins.
So I'll put down and you'll see that all this additional pins,
they will show up under the pin
and they will be showing up like this on the desktop and on mobile.
I recommend you to tag those products additionally because it helps
you get more clicks from the video pins because with videos compared to just image
pins, it's harder to get actual clicks and actual traffic to your site because
when people just click on the video just restarts the video and play it again.
So adding these tags helps you get more traffic.
Now, another way to create video pins that I actually use
pretty often is through a Taleban scheduler.
I use it because it allows me to schedule each video pin
to several boards and schedule it with intervals.
But it also allows me to schedule video pins
for much longer than even a month in advance.
And I also want to mention here
this a new feature in Tailwind that's like it's called ghostwriter.
That gives you some text that you actually can avoid
writing the descriptions and even the titles for your pins.
But let me show you how it works.
If you want to create a Tailwind account, just use my link and a stage of love
and it comes tailwind and you can use it as a free account.
And then Insight Tailwind.
If you click here on Dropped, when you click Upload Media, it will show
all of your accounts and actually have several Pinterest accounts.
And I have also here my Instagram and Facebook accounts,
and you can schedule for all of these networks through your own account.
But anyway, after uploading the video,
you will have it something like this in your drafts
in the draft gallery and here you will see you have this option go straight for me.
But the first thing you need to do,
you can actually change the URL because by default,
if you just uploaded the video, by default it will be the home page of your site.
So you want to change the link and from there
you will click ghostwrite for me and it will ask you.
In addition to the penny URL, it will ask you what are you writing about?
So you will choose.
Either it's an informational content or a promotional article
or lifestyle content will see informational content.
In my case here you can actually just copy paste the title
from your site to help the system understand what it will be about.
And you can choose some key words that you want to use
and you want the ghostwriter to include them there.
So I would say blogging, make money, blogging.
I want to add a call to action.
I recommend you to do that.
Follow me for more
blogging tips.
Now we can just click generate descriptions and let's see what happens.
So here is the full length description that Stone generated.
You can actually see that there are three different options.
Some is even longer.
It includes several related keywords.
So I think this option really
makes it easier to save something on, on, on Pinterest.
So we'll click save this description here.
We will choose the specific words.
If I wanted to save it to three different words
about blogging, I can choose at least three boards.
So the first one will be my board.
The second board about blogging and blogging business tips.
Now you will choose when to post your first piece.
So we'll say that this one will be at 6 p.m.
and it will automatically apply the seven day interval between the pins,
which is recommended best practice for Pinterest.
So you can actually change it to daily.
But Tailwind will tell you that the best experience for your
audience is if you choose it weekly with a weekly interval.
Now in when you have a feature called Tailwind Communities.
So I have several communities where people are just helping each other
and sharing each other's feels.
So I will submit my piece to several communities about blogging,
striving, bloggers and all of that.
And now I can just click schedule post.
You maybe notice that here in Tailwind, some of the features will be missing
like you cannot.
For example, tech products or you cannot add those tech keywords
that I had in the native Pinterest scheduler.
But you always have to find the balance between the benefits
of one way of scheduling, video, appearance or another.
You've seen that with Tailwind.
You can schedule much more than a month in advance.
You can also schedule to several different boards
and you can use this amazing ghostwriting feature.
Now, I also promise to show you
three different very quick ways to create video pins.
So the number one that I use very often it's Canva account.
You can start your forever free account
using my link Anastasia BlackBerry dot com slash canva
and inside Canva what do you need to do is just search for something
like mobile video in the templates and once you click here
you will see that it gives you a whole bunch of different options.
You can actually use some of these filters on the left and choose
different styles of the videos.
But what's more
most important is that all these templates there will be vertical videos.
Usually they will be pretty short, which is great because I told you
at the beginning of video,
we want a videos between 6 seconds and maximum up to a minute.
So when you just scroll through this templates, make sure
that you choose something where you can easily read the text, that it's big enough
and bold enough, and that the text is in the top part of the thing.
So once you choose it inside
the templates, you can basically change anything that you want.
Canva allows you to cut some of the clips of the video.
You can choose to make it much shorter.
Just simply just click on this delete button and it makes your videos shorter.
Then you can also change the text.
Obviously for your purposes, you can change the background video,
you can find anything for the background inside canvas
free stock library for both photos and videos.
So here this photo library, and if you click here on the videos,
you'll get access to a lot of videos on some of the videos and photos
you will see this pro icons, not all of them.
Many are free.
But if you have if you use canvas
pro icon, it costs you just about $12 a month.
And you should know that using stock video sites,
it can be a really costly
the the cheapest probably like a button will cost you about $30 a month
so with can well you get this amazing app that allows you to build your pins
and at the same time you get access to a huge library
of free and premium videos and photos and all of this
for about if it's a paid account, about $12 a month.
So once you updated anything on your video, you will just click share.
And here you'll need to make sure that you downloaded as an MP for file.
In this case, the video is made as a many different clips,
so I could choose just several of this clips,
and instead of downloading all of them, I could just download page
one, two, three, for example.
So it would be a shorter video.
It's up to you, and it always depends on the specific template, how it's made.
But then you can just click done
and it will be downloaded as an MP for file to your computer.
The second really easy way to create video options in Canada
will be just to repurpose your existing image bins.
So let's take this one.
I have an image esthetic now.
I just can click animate and we can use any of these automatic
animations to make the text and the photo.
Anything on this image bin start moving
and then we can save it after we added this animations.
Now we can download it again as an MP for file.
And this probably took me like about 3 seconds to create a video, been
repurposing my existing image bins that I created in Canada earlier
and the next way to create short videos would be simply by using your phone
just to make sure that you hold it in the vertical position.
For example, if you're a fashion blogger, you could feel yourself standing right
next to the mirror.
Or if you are a home decor blogger, you could just record a short footage
of your space or some decoration items that you wanted to showcase.
Now you know everything you needed to know about video pins.
Make sure you didn't miss my video where I show you
how I figured out the Pinterest algorithm.
Click up there and I will see you in that next video.