So today i'm going to show you how to write facebook ads that convert like crazy i'm going to show you guys my exact process
How I go about doing things how to get ideas for your facebook ads
You're writing your different creative and then how to actually go through and call out people's attention as you're going through
And writing your ads. So let's start here. This is a nice little graphic by ad espresso
It's a little pixelated. So i'll try to make it uh, not as pixelated here
But this kind of breaks down the different parts of a facebook ad really well. So up here at the top
You have your primary text. Okay. Now this text can be short or it can be really long like a whole on story
There's different thought processes behind whether you should have short or long copy and honestly at the end of the day
I think it's good to kind of mix it up and try both and see what the market responds to
Then right here you have what is called the ad creative?
So this is going to be an image
Or even a video and this is what really separates facebook and instagram ads apart from google ads because you're able to have some imagery
Tied in with your ad and then down here. You can see you've got the headline
You've got the description and the call to action
So with all that said what I like to do, let's just jump over
I've got a trello board opened up and this is how I kind of like to go through and brainstorm
And think through my different facebook ads when i'm writing them. So i've got this facebook board over here
Just show you guys proof got my headlines primary text. I've got my images ad copy desktop headlines audience target variations
So we come over here. I like to go through and I like to list out
all these different headlines that just come to my mind and for me I
usually think best
First thing in the morning. I kind of like I like to have a little bit of alone time to plan my day
Think about my goals think about what i'm going to be doing that day
and so right after I
Do all those things I usually like to think about a few different headlines some ad copy
And I don't really try to go like 30 minutes at it
But maybe spend 15 20 minutes a day
Because some days you got some great ideas and other days you don't have that great of ideas
And so just the more content the more you're able to do this the better your ad that better that copy
Becomes, so obviously you figure out whatever works best for you
But I like to go through and have kind of like a bank of headlines
Okay, so over here you can see my bank of headlines
I've got a lot of them here because i've been doing this for a long time and then you've got your desktop
Ad copy so over here. I've got my ad copy
You can see like right here if I go through click in there
I've got some longer actual copy right here linking out to my different landing pages and offers
You can see some are quite a bit longer than others and then we've got the images right here
So I always like to go through if I got an image that works. I throw it into here or if
I got something that i'm kind of experimenting with i'll throw it in here
Just so I can have easy access to all of my different images right there. And then this is huge guys
This is the angles
So one thing that's really going to help you
with your facebook ad copy and getting your facebook ads actually convert and connect with the audience you're showing them to
Is experimenting with different angles? Okay, so like for example
I'm in the real estate space and one angle might be going through and generating leads
so generating exclusive leads for their business another angle could be booking appointments or even another one could be like
Hey eliminate cold calling or zillow's the worst or just kind of like think about different angles because honestly at the end of the day
If your one specific angle is generating leads and all of your ad copy is around generating leads
You're probably going to get a pretty similar response
To that ad copy as opposed to if you're trying completely different angles and approaching things in a completely different way
So I like to go through and have angles
And another thing that I like to have over here is I have the pains. What is my customer?
Struggling with what are some of their pain points that they deal with on a day-to-day basis?
And then what are some benefits of how what your product or offer can help solve those pains?
Because one angle you could go through and just speak to the pains kind of like really dig in deep then another one
It'd kind of be more relief
And showing them the benefits of your product or service or how you can actually go through and help them
Now one way that I like to go through and get ideas is the facebook ads library right here
So pretty much you can come over here type in any person's
Facebook page name and then it'll show you all of the ads that are running so you can see right here
This is digital marketer. Just kind of like a very generic page right here
But you can see all their ads are running and you can see where they're actually sending people to
Okay, so this is really helpful because the thing is you don't want to go through and copy anyone's ads
But it's a good way of going through and if other people in your market are sending people to a webinar
Or to a sales call funnel or whatever it is
You can kind of go through and see what they're doing and the best part about this too
Is you can see these ads are a little bit more recent
But if we scroll all the way down on some of these bigger brands we can see ads
That have been running for a little bit of time and the ads that down here at the bottom that have been running the longest
Usually are giving you a pretty clear signal that these ads are working because if they're still running them
obviously
They wouldn't be spending money on them if they were not working so you can come over here and you kind of see the different
Angles the different messages the different types of creative what they're doing to actually draw people in with their advertising
Okay
So that's one thing where I like to go through and maybe get some different ideas for some angles and hooks pains benefits
Is going through and doing some research of other pages or other competitors in your market and seeing okay?
They're they're really attacking like the exclusive leads angle
Okay
Or this person's really attacking like zillow's the worst or this person's attacking this or that or whatever it might be
and then you just take the overall idea and concept of like
Zillow's the worst and you go and write your own ad copy is speaking to that type of pain
And what your benefits from your solution are so anyway guys that is kind of what I do
to go through i'm showing you guys I literally do all of this right here just like i'm showing you um,
So I would highly recommend going in creating a trello board
You can pause this video right here, and actually just go make these different lists headlines
Desktop ad copy images and this could be desktop or mobile
It's just basically the ad copy going back here the the primary text
Okay
so that's basically what that is your images your angles panes benefits then also another thing you could do is if you have like
You could have the images or then you could have ideas
Okay, so going through and throwing in ideas of different images that maybe you want to take later that day
like I said, I go through and I take about 15 to 20 minutes first thing in the day when my mind's fresh and i'm
Thinking well and clear
i'm able to go through and brainstorm several ideas for
My marketing and that's usually kind of like what helps me go through and test my different ad creative
but i'm always not like ready to go through and shoot the videos or take
The pictures that comes a little bit later so I can at least get the ideas down
And then I can schedule out a day in the week that I can actually have a little bit of time to shoot the videos
Take the pictures or whatever. It might be
So anyway guys, let me know if this video was helpful
If it was go ahead give it a thumbs up drop a comment down below
Let me know how you go through and brainstorm your different facebook ad creative
Now one last thing I want to show you guys that I completely forgot to go through and show you
Is some one way that I like to go through and kind of like get someone something to call out to my audience
Is going and you can see up here. You can see how that font is a little bit different
Okay, so it's agents that you got the bolded font. You can have like more of like an italicized font
So there's this facebook font changer
So if you just go through and you just google facebook font changer
You'll you'll be able to find this will be like the top result and so you come in here and type
Your message whatever it might be and then it completely changes. So you've got like more of this calligraphy type
You can scroll down you can see all the different options that if you go and make that like your top line
if we're looking over here at the primary text this top line then a lot of times what that can do is
Actually grab people's attention a little bit better
So one other thing I like to do I like to do emojis
But this also helps and the truth is you don't want to do this every single time
because you want to be a little bit of a pattern interrupt so you want to have some where maybe it's like
Bold and italicized maybe some that have emojis
Maybe some that's just normal. Just kind of mix it up because really
The more ad creative that you go through and throw out there the more you can see. Okay, what's really connecting with my audience?
And be able to improve upon each one of your ad anyway, guys, thank you so much for watching
I hope this helped when it comes to writing your facebook ad creative and knowing the different ways to go through and structure your copy
And how to organize things as you're going through and running your facebook ads
So anyway guys with that said thanks so much for watching and i'll see you in the next video