- I've always recommended Pinterest to handmade sellers
who want to bring more views
and traffic to their handmade shops
for many reasons, the most important one being
that unlike Facebook or Instagram
it used to be super easy to "set it up and forget about it"
meaning that you would just let Pinterest
run in the background and it send people to your shop
without you having to check in daily.
This used to be true, whether you used a tool
like Tailwind to schedule your pins or not
and decided instead to pin manually to the platform.
Over the years, though the Pinterest algorithm
has changed a fair bit and now favours what Pinterest calls,
"fresh pins" meaning that you do need to be creating
more pin graphics than you used to,
and you also must be pinning consistently
to be successful using Pinterest
which can be time-consuming.
For this reason, I'm a huge fan of using Tailwind
to help you boost your shop views
while also saving a tonne of times.
I know it's not always obvious why Tailwind
can make such a big difference
to your Pinterest marketing strategy
at least not before you start using it.
So in this video, I'd like to show you the key differences
between using Pinterest without Tailwind
so doing what you may have heard being referred
to as "manual pinning" versus pinning with Tailwind.
And in discussing that I'm also going to show you
my favourite Tailwind features when it comes
to getting more views and sales
for your handmade shop in less time, let's dive in
(upbeat music)
- (foreign language) I'm Deb, founder of tizzit.co,
a community for makers and handmade shop owners
just like your fabulous self,
and today we're talking all about how you can automate
your handmade shop Pinterest marketing strategy
to get more, shop visitors, more sales,
and spend less time doing it.
I think a good starting point would be to quickly sum up
what a successful pinning schedule actually looks like.
There are three main things you need to keep in mind
when crafting a Pinterest pinning schedule
for your handmade shop.
One, Pinterest loves fresh new pin graphics.
This is what the algorithm favours,
so you'll need to regularly add new pin graphics
for each of your products to the platform.
Two, each of your pin can and should be pinned
to up to 10 of your boards but,
and that's number three, not all at once.
You need to spread it out.
You can't just be in the same pin
to 10 different boards on the same day,
that's a little spammy.
So to avoid being considered spammy
you should wait for a minimum of two days
before adding the same pin to a new board.
So what does this look like practically?
Well, let's say that you're selling jewellery,
you're going to have a few different pin graphics
for your products.
So for example, here, we've got pin one
which is this necklace,
pin two which is for the same necklace
but just a different layout, a different pin graphic,
pin three is this other image
with a little bit of a text layer on top,
and then pin four is also for this pair of hearings
but again, a different image at different pin graphic.
So you've got those four pins
and you're going to use them to drive traffic
to your handmade shop and to do that
you're going to add them to the Pinterest platform.
Now on your Pinterest account
you should have a variety of different boards,
and each of these pins is going to be added
to a few of them.
So you might have a board that's called necklaces board
another that's called dainty jewellery,
another for earrings, another for cute jewellery,
and one name may be simple jewellery
or another one called dangle earrings.
These are not necessarily the best boards names
by the way this is of course, just an example.
And so you're going to have different boards, is the point
on your account and based on the pin that you're pinning
it might belong on several of those boards.
So for example, for the first pin here
it was this image of a necklace,
you might decide to first add it to your necklaces board
because well, it's a necklace or it makes sense,
and then you're going to wait a couple of days
because that's the minimum required interval to add it
to another board on your account that might this time
be the dainty jewellery board
and then you'll do the same thing and wait a few days
maybe a week and add it to another board
that could be for example, the cute jewellery board,
and you keep doing that until you've pin this pin graphic
to as many relevant boards as you have on your account
for this one pin.
Now that was just for one of your four pin, right?
You're going to be doing that for every single one
of your pin graphics.
It's like every pin graphic goes on its own little journey
on Pinterest from board to board.
And although it's entirely possible to do this manually
it does take some time, and perhaps more importantly,
it takes a tracking system
often in the form of a spreadsheet
to help you remember which bean you've already pinned
to which board and when,
so you know when you can add it to the next board
and the next and the next, et cetera.
My opinion is that you have much better things to do
than tracking your pins in a spreadsheet
and logging into Pinterest every day
to pin new fresh pins and re-pin your existing ones
to more boards.
It's possible but it's time consuming
and it's not exactly "automated"
or something you have running in the background, right?
It's pretty hands on if you do it manually,
and I don't know about you but I'm all
about automating things as much as possible
so that you can save some time while keeping an efficient,
consistent pinning schedule
and really get the results you want from Pinterest
without having to spend hours on it every week.
The solution Tailwind.
There's a lot of features Tailwind gives you access
to but here are my favourites
and the ones that will help you save the most time
and give you the best results.
Number one, the scheduler,
the scheduler does exactly what it sounds
like it's going to do.
It helps you schedule your pins in advance.
This means that you can create a dozen of beans at once
upload them all in one sitting
and tell Tailwind when they should be added to Pinterest.
After that, you can forget all about it
and tell when we'll publish those pins for you automatically
on those dates.
Number two, is board lists and interval pinning.
This is an even better feature
and by far Tailwind secret weapon.
On top of scheduling your pins to be published automatically
you can also ask tailwind to re-pin your pins
to a list of boards of your choice
and set an interval for each re-pin.
In our example, remember each pin
was going on its own little journey
from board to board after a few days.
Well, no more spreadsheet necessary here
to help you keep track of it all,
Tailwind dose that for you.
again you can sit down once a month and say,
hey, Tailwind please add this pin
to those eight different boards
and wait five days between re-pinning to each board.
And it goes to work while you don't even need
to log into Pinterest,
that's hours of work saved right there.
Number three, Tailwind has a cool little feature called
smart guide and spam safeguard
that will let you know if, for example
you're pinning too much
or re-pinning your pins too frequently.
This is really cool,
so you can be sure that your account won't be marked
as spam by the Pinterest algorithm.
Now, even if it was just for these three features,
I think that tell when would be worth the monthly fee
by far.
And there's a few more features that I really like
on top of that, for example, four would be tribes,
which will help you get your pins re-shared
by other Pinterest users who share the same interests
and find great pins to re-pin yourself.
And five would be Tailwind create,
which is a set of design tools
to help you create new pin graphics faster.
Now, this is still a fairly recent feature,
but one was a lot of potential that could replace
the need for a graphic design software
and help you create beautiful pins very quickly.
I truly believe, and I should have said that
at the beginning of this video actually that I'm not paid
or endorsed by Tailwind to do this video,
I want to make this clear, but I truly believe
that if you really want to make Pinterest work
which you should because Pinterest is full of customers
looking for products to buy you need Tailwind in your life.
You can absolutely make it work without Tailwind
and pin manually,
but I know from using it myself and having worked
with 100s of handmade shop owners
and teaching them how to get sales using Pinterest
that Tailwind will save you hours every month
and ensure that you get the absolute most
out of Pinterest.
If you need in-depth tutorials and a step-by-step system
to go from I don't really know how to get started
with Pinterest to making sales,
thanks to the views and traffics that you get from it
all automated using Tailwind,
then please check out the two courses
I will link below this video,
they're available over activity tizzit.co
one is a complete Pinterest system for makers
and the other is a deep dive into automating your views
and traffic using Tailwind.
The links are below, go check them out,
and until next time, thanks for watching
and (foreign language).
This is way too fast (foreign language)
spawn squad, safe squad, smart guide.
(speaking gibberish)
Blah, blah blah, what?
This is only the million times I'm recording this video.
Oh, what am I doing?