What's up marketers Cereal Entrepreneur Jordan Steen here and in this episode
we're gonna talk about social media marketing tools that you need to
basically be using on a regular basis because it gives you ideas for content
we get all the time we could ask Jordan what do you use to
find content how do you create content we're running out of ways to create
content well if you need ways to create content these are five tools that you
must be using so let's get into this video
all right guys so what is social media monitoring basically what it does is it
allows you to track content okay it allows you to track topics subjects that
people are typing into search engines on social media platforms whatever they're
doing to find you know the articles that they're reading this is what social
media monitoring allows you to do and the best part is it allows you to track
which ones are the most popular by traffic by interest level by intent so
you're able to actually see okay well this person really enjoys this topic
these people really enjoy this topic I need to create a topic or an article or
a video around that topic so that way we can actually show up organically in
these search results that's what it helps you do it helps you get more free
traffic all right so the first tool we're going to talk about and I have
five that we're gonna talk about okay the last two are really ones that nobody
really ever uses or might even be aware of so make sure you stick around to see
those last two but the other three they're still just as useful but you
probably don't even know the tools exist within these platforms okay so let's go
into these first one we're gonna cover is HootSuite and there's two really cool
features that I like to track in HootSuite number one is Twitter you can
actually track mentions you can track hashtags you can track topics in general
when people type them into their tweet into the tweet feed we're into the
Twitter feed so you're able to see which topics people are actually talking about
all just on that platform specifically so again it gives you ideas it gives you
topics that people are talking about and it allows you to see okay well this one
had a ton of engagement so we can probably create a topic about that and
we'll get the same type of engagement the second thing on HootSuite is the
Instagram basically hashtag monitoring so you're allowed to see which hashtags
on Instagram are doing great in specific areas or in specific niches so again a
really great tool to create content and to figure out which people are engaging
with that specific content that's really the key is to find out which ones people
are engaging with because you can create content all day right but if no one
engages with it then that means no one sees it no traffic was driven to that
specific post or that article or that video that you're trying to promote so
it's very important that you understand if you're not getting traffic you're
wasting time tree content okay so make sure it's content
that people are actually going to want to watch so the second one we're gonna
talk about is sprout social now sprout social is very similar to HootSuite and
I guess I should mention that both of these platforms are management platforms
as well so they allow you to schedule posts and do all the other stuff but
really again for this video we're talking social media monitoring so
sprout social allows you to plan out campaigns and execute campaigns the same
suit suite but it offers a couple different tools so you can do engagement
and moderation so that way you can see who's engaging with what content on your
channels that's really the coolest part about it is you see okay these people
are engaging you know this much with this specific piece of content so we
need to maybe try to take that and make what I call a sin synonymous piece of
content basically it means the exact same thing or it talks about a similar
topic very very similar but it's about specifically different information in
that video so you know for example with HootSuite you could be talking about
getting engagement from your audience and then you could also talk about like
people who already view your audience or view to your content in the other video
you could create something like how to get or how people are engaging with your
content that are new traffic you know you could create two different topics
basically and rework them to be around the same general idea because you know
one had engagement and this one if we create it and just kind of put a little
bit of a spin on it make it a little bit different it should get good engagement
as well right so sprout social HootSuite they're both very very similar
in what they offer and allow you to do you're allowed to I like and this is
just my opinion but sprout social has a better analytics platform so you're able
to see the data coming in from all of your social platforms and where the
engagement really exists that's just my opinion
but you know it's really up to you and what you prefer and again these options
are free to start out with you know you can start off with you're limited to I
think three profiles on each but it is a great way again if you're starting on a
budget to get on those platforms and start managing and then coming up with
content and finding content based on what you're looking at on these
platforms I keep pointing over here my computer's over here so anyways but yeah
sprout social HootSuite first two really really great
so the third one we want to talk about is gonna
be icono square and icon a square is different in the sense that it allows
you to do two really cool things number one I think that it has a better
platform for tracking your competitors content so you're actually able to
upload who your competitors are what their profiles are like and you can see
exactly what content is coming from their pages that's getting results right
the other thing is going to be hashtag monitoring which we mentioned HootSuite
also has the differences because you're able to do it with your posts your
videos and your photos and you're able to see it over time and then sort by
different content that's really the difference there I love the fact that
you can sort through it a lot easier than you came with with the other
platforms so it gives you kind of an advantage there you're able to do it a
lot quicker but again these three platforms are very similar in what they
offer they offer scheduling I don't like a icon a square because of the fact that
they only do Facebook and Instagram right now that's their primary focus but
they're much more advanced than the other platforms because that is their
focus so my opinion guys you know it's up to you which platform you choose to
use I recommend choosing one and sticking with one getting really good
with one and then if you need to branching out from there but definitely
start with one definitely make sure you're following hashtags in the content
and the competitors in your niche or in your clients niche that you need to be
following so that way you get the best content all the time now the last two
I'm going to talk about again these are my favorite because it shows you exactly
what content is working right now and it even shows you it ranks it by engagement
level the first one does the other one just gives you all the newest content
coming out all right so the first one we're gonna talk about is buzzsumo Izumo
is amazing alright guys you just type in some keywords into their search bar and
it gives you all of the Articles that were created that have those keywords
included in them and then it shows you how many likes it got how many shares I
got how many comments it got so that way you know okay this one had two likes
this one had a hundred likes so maybe we should create a topic about this one
that had you know the most engagement but it pulls articles from all across
the web you can sort by I believe social media platforms you can sort by websites
you can sort by blogs you can sort by podcasts there's all kinds of stuff that
you can sort by but that's all they do they're a data company that's what they
focus on primary early so HootSuite again is not really a
data focused company so they're only allowed to provide so much or it's not
even that they're allowed to provide so much it's that they only provide so much
and then again it's because it's not their focus right buzzsumo that is their
only focus they're about data and figuring out how you can maximize your
efficiency your efficiency and your advertising online by creating content
that really matters the most so definitely whenever you're going
through the planning phase for your content buzzsumo is a tool that you need
to use now the last one I want to talk about and it's definitely my favorite
one of the newer tools that I started using and it's called Google Alerts now
if you guys aren't using Google Alerts you're really missing out on one of the
best tools out there because it's a search engine so they have all of the
content that people are posting plus they know what traffic levels are like
what engagement levels are like because again they're tracking all of this
information so that way they can provide the best SEO right or the best rankings
on search engines for content right so Google Alerts the weight kind of works
is you just set up an alert on keywords and they email you every single day if
you like or you can set up the different notification levels if you want but
they'll email you on those topics that you want to you know keep on top of
every single day and it gives you the top articles that are coming out that
day that week that month it is by far my favorite tool to use for creating
content because again it shows you what articles people are publishing and then
you can go and see what their engagement levels are like now Google Alerts
doesn't tell you know this one got a thousand likes and two hundred comments
but it doesn't tell you all that but it does keep you up to date on all the
content coming out as it comes out right and that's what the key is with
monitoring you want to stay on top of things as quickly as you possibly can
and stay current because current being current is really what makes you stay
ahead of the game with regards to releasing blog content video content if
you're behind the game if you're releasing something you know two years
after somebody already created the topic about it well you're missing out on a
lot of the traffic that that person is already taken right so these are five
really cool tools that I really really recommend now guys here's the thing if
you are looking for you know some sort of way to learn more about how we do all
of this how we find content how create content the steps to creating
content how we select keywords all of that there are two links in the
description below that you're gonna want to click on okay there's well really
it's just one link there's two things on our website that you want to check out
we have a digital marketing school which that is you know how we've taught
several students how to make $30,000 a year sorry
thirty thousand dollars a month fifteen thousand dollars a month ten thousand
dollars a month five thousand one thousand two thousand you know if it's
that extra stream of revenue that you're looking looking to really take advantage
of if you're really looking to start an agency telling you you're gonna want to
check out the digital marketing school now if you're looking for more advanced
level stuff if you taking courses and you're looking just for you know a
mentor or more you know in-depth training intermediate level expert level
training then I really really recommend you look at my marketing agency
mentorship group it's called map marketing agency Padawans you guys are
my Padawans but you guys want to check out that mentorship program because
again it's for live trainings every single month with me you get to ask
questions and it's all intermediate to advanced level training okay so if you
feel like you're not getting enough from the courses that you are taking this is
the next step for you alright so I'm gonna get out of here guys all of the
links free training all of that is in the description below if you're looking
to shoot me a message then just do it on Facebook snapchat Instagram one of those
and I'll be able to get back with you personally because I'm the one who
answers to you guys not just some little robot or something like that last thing
I want to ask guys is if this video was helpful for you at all if it kind of
opened your eyes to some new tools and throw a like down there and maybe I had
a comment of which tool is your favorite one to use because really I want other
people to see that you guys are using these tools as well it's not just me
it's not just some other marketers it's multiple people so let other people know
what your thoughts are on some of these platforms and especially if you're using
Google Alerts let me know if you haven't used Google Alerts before also let me
know because seriously this is gonna make you so happy when it comes down to
finding articles and just getting you know
updates every single day on what's going on best tool to use my favorite platform
by far but I'm gonna get out of here guys I hope you guys all enjoyed make
sure you subscribe if you haven't subscribed already said well you get
updates the best content on the Internet until next time guys I'll talk to you
later Cereal Entrepreneur out ready to start living the six-figure work where
ever be your own boss lifestyle well at Cereal Entrepreneur Academy we'll teach
you how to use a laptop and internet to start your own social media and digital
marketing agency get started with our free Facebook Ads training links in the
description below guys see you in the course Cereal Entrepreneur