Technology is no longer something that’s just restricted to large companies or large
countries or even rich countries.
So everywhere on the planet now has access, you know, at least it has the potential to
have access to technology.
People in developing economies often own smart phones and technologies at equivalent rates
to people in the developed world.
In fact quite often they’ll have that before they even have sanitation in some cases.
So the pervasive nature of technology is one of the most important features of it.
The other important feature is just the rate and pace at which adoption is actually occurring.
Just to put some comparative numbers on this if you think about television it took something
like 38 years before television penetration got to the first 50 million people.
It took Twitter nine months.
So just the rate in acceleration in which adoption occurs is pretty phenomenal.
And then the other feature that becomes very interesting about technology is not just its
pace and scale and the rate of innovation but the economic aspects of technology.
So when you have things that digital form that actually has a profound impact on how
it affects the economics of things.
So digital technologies have this feature that economists think of it as the non-rivalry
and that excludability of it.
And what that means is that my use of something that’s a digital form doesn’t necessarily
as a physical technological matter preclude your use of it.
The good news about that is that from a user standpoint this is all good because that’s
what economists talk about is consumer surplus.
So the fact that it doesn’t cost us that much more to get access to information whether
it’s educational material, entertainment material, that’s all good for us as consumers.
I think it puts new challenges for companies because now you have to think about how do
you generate revenues and monetize this.
We’ve seen how technology has caused, you know, with these marginal cost economics disruptions
in many, many, many, many industries whether it’s the needier worlds, the entertainment
world.
So it has these disruptive effects.
But for users it’s generally good in the sense that it’s all useful information that
you get.
The investments in technology infrastructure and technology assets is now pervasive across
every sector of this.
We’re talking healthcare or we’re talking the public sector or we’re talking about
education or we’re talking about industrial.
In fact one of the more exciting things about in the industrial arena is what everybody
now refers to as the Internet of things.
That for the first time we’re now going to be connecting machines, sensors, physical
things of any sort that we like.
That’s going to have a huge and profound impact.
So think about all the machine to machine communications, interactions.
Think about the possibility for how we manage our use of energy, how we manage our homes,
how we manage these setting whether it’s the workspace, the home, the car when machines
and things get connected.
What I find interesting about that in particular is what that does to questions about industry’s
truck trend competition.
I think we always used to imagine that, you know, companies would compete within their
sectors.
So this idea is, you know, sectors, made sense at some point.
But when you have technology and technology based assets I think it becomes possible to
enter many, many sectors on the base of the technology platforms.
Think about the fact that now we’re talking about Amazon as a computing company through
their Cloud services.
Think about the fact that you now have Alibaba applying for banking licenses.
Think about the fact that some of the most profound innovations and transportations are
being done by technology Internet companies – Google and others.
So I think when one of the things that happens in technology makes it possible for participants
and competition to come from often outside the sector.
So that’s one big change to industry structure.
Another big change industry structure is on the question of what it takes to compete.
So you’re now going to see many, many small companies be able to have kind of the power,
the access and the potential to disrupt sectors that historically you’d have associated
with just large companies.
So this idea of competition coming from outside the sector, outside the geography and very
often from much smaller companies.
I think it’s going to have a profound impact on the structure of industries and the economy.