We did a video recently talking about the
three sales tools to invest
in to use for lead generation.
One of them was linkedin sales
navigator.
The other one was Email Hunter
and the third one was this one
called zoominfo.
And in this video I want to run
through zoominfo
and show you why this is worth it.
The price on this one is
about five or six times higher
than the other platforms.
About $300 a month.
So I want to show you why it
makes sense. And what we use it
for, for lead generation so
here is my review
of zoominfo.
This is what you see when you
first log in and there's
a lot of stuff that zoominfo
does that I just don't really
care about too much.
They've got a reach out
platform some integrations
here. But the thing
that makes zoominfo so
valuable is the search page.
It doesn't just let you build
a lead list like
LinkedIn sales navigator does.
It also has the contact info
for anyone that you're looking
for. And that's what's really
valuable: is finding that
contact info quickly
without having to use a virtual
assistant, without having to use
guessing like e-mail hunter.
It just has that database ready
in there. So basically you can
search for whatever you want.
Let's say we wanted to find
some good contacts for
marketing and advertising
service. You can target by
zip code. You can target by
city. Let's put Los
Angeles in here.
And here we go, 675
people that match the criteria.
So this is already very similar
to LinkedIn sales navigator.
We've got pictures of the
target and it will let
us see the data.
So if I click this
I can now see executive
director of retail marketing at
Fox.
Here's her phone number, direct
phone number and her e-mail
address and these phone numbers
worked really well for cold
calling. That's actually the
place that zoominfo delivers
the most value. They've got
these phone numbers and they're
up to date whereas with email hunter
you can't really find the phone
number. With sales navigator you
can't really find the phone
number. And before, we were doing
this really manual process where
we were calling the company's
lines and asking to be
transferred to the right
people.
But with this data here,
she's lined up. I can export
this. I can put this into a
dock. I could even give access
of zoominfo to a VA to build the
list, but I don't even need
to. The cold callers now build
their own lists because it's so
simple. And it's not just film.
It's not just Los Angeles.
They've got a really big
database for
almost anything and you can go
even deeper by industry.
Government, health care, finance.
You can go by know the industry
classification code,
you can go by private versus
public.
You can actually go by revenue.
They've got a lot of revenue
numbers here and employees.
Something we've been doing a
lot is going by revenue to
try to guess ad spend. If we're
selling for marketing and
advertising company.
A lot of the times
let's say you want a minimum of
five million dollars an ad
spend.
So you don't want to target
a company that let's
say is under $50 million.
Right? If you're trying to find
a really high ad spend you
don't want a small company or
they're not going to be able to
afford you and this is one
really easy way to do it.
When you target like this.
Here's national sales manager
at Harrah's,
Metroland, a lot of big
companies, Hyatt Corporation
you can even go higher.
And so if you're selling
advertising and
you want to find SVP of marketing in
the United States at companies
over 100 million.
This list is built now.
Right? Here's 220 people.
And if you go point by
point almost all of them are
qualified.
Right? SVP of marketing
at Six Flags, Bank of America
and all of the info
is right here including
a picture of the guy.
That's what I love about zoominfo.
That's why we find it
valuable.
Let me know in the comments if
you like this type of video.
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