what's up guys in today's video I'm
going to share with you how I identify
what I consider to be a winning print on
demand Niche now this is nuanced it is
not a binary thing where it's like yes
no good bad right zero or one the way
that our digital information flows
through the internet uh it's not like
that it's not binary it is nuanced and
it really depends on what we're trying
to accomplish so first and foremost I
just want to say that different people
watching this video are aiming to
accomplish different things my goal is
to kind of talk through the logic as we
go and look at various niches and we
might talk about like what Niche is
appropriate for different people again
based on what they're trying to
accomplish are they thinking long term
and optimizing for profitability are
they an Amazon merch tier 10 they're
thinking short term and they're thinking
I don't care about making money I just
want to tear up we'll talk about how I
identify opportunities for both
scenarios in this video so let's get to
it
real quick reminder check out my free
print on demand mini course Linked In
the description again free and my print
on demand Facebook group also linked in
the description I'd love to have you if
you're not already a member so this is
an unscripted video I'm going to show
you exactly how I would do this whether
I'm on camera or off camera all right
the first thing I'm going to do is I'm
going to go to podley which is a niche
research tool that makes my life a lot
easier I don't know if you guys have
noticed but if you try to use Amazon
directly from the seller perspective to
just kind of data mine a little bit and
look for Niche validation they're making
it harder and harder in a number of
different ways from never telling us the
actual number of search results so we
can evaluate our competition to it seems
like they Cycle products in and out I
know you guys have seen this they've
been doing it for years
um you can try try it right now like go
look up go look for a couple of your own
shirts sometimes you find them sometimes
you don't find them so when you use a
tool like podley they're building a
parallel database of Amazon listings
they've got Bots that are on automated
cycle to go update the data it makes
everything a lot easier so I'll put a
link to podley in the description in
case you guys want to check it out
all right so the first thing you see
when you come to podley is you see the
best-selling listings as of right now so
if I'm in tier 10 the first thing I'm
going to look at is I'm going to look
for
um recurrences of specific niches now
what I'm noticing right now is I'm
seeing a lot of Eagles shirts I'm seeing
some Valentine's Day shirts a couple
hundred days of school and some black
history so how do I know where I should
be focusing right we're starting off
with the I'm in tier 10 whether you're
in tier 10 or not this is essentially
like saying I want to make sales right
now I'm not zoomed out and trying to
upload product listings that are going
to make me a sale once a month for the
next 10 years of my life we're saying I
want a sale in the next two days right
even though that's asking a lot but
let's let's go for it all right so how
do I know between these options
what I should be selling okay like and
we can actually we don't have a
definitive way uh obviously podley does
show us like BSR if you zoom in or you
can actually click them and uh you can
see here but if I'm showing you my
actual process I don't typically like
click and go to the Advanced Data
because you you can typically figure it
out just from a glance like what what is
selling what's really doing well like
when you see a lot of repetition of the
same niches here you that's kind of your
signal but if you wanted more in-depth
data you can
um click in you actually have like BSR
history of these shirts you can go to
seven days uh 14 days when it's going
down it's actually a good thing uh if
it's going up that means that it's
losing steam so what I really wanted to
show you though guys all right let's say
we're in tier 10 what do we prioritize
so we can actually go to Google Trends
Okay google.com forward slash Trends a
free tool and we can say how about this
Eagles shirt okay
so we're looking at Eagles shirt
and you can actually see here uh I'm
gonna move myself for this video
I don't even know actually moving myself
to the left is not even as useful but
anyways um you can see here the Eagles
shirts is kind of exploding in demand
really since the end of January and we
can kind of understand why they're
making it to the Super Bowl by the way
this is not me telling you to sell Eagle
shirts I think it's a bad idea next up
what are the other Trends Valentine's
Day shirts all right let's go
Valentine's Day shirt
we type that in
okay
now we see the relative search volume of
Eagle's shirt versus Valentine's shirt
all right obviously the Eagle shirt is
doing much better so if you had to pick
one or the other you boil it down to a
you know binary decision you have a
higher likelihood of making a sale in
Eagle shirt of course this video is not
about the
legality of whether or not you should be
selling Eagle shirts you already know
how I feel I don't think you should
um let's check what else though
we have 100 days of school shirt all
right 100 days of school shirt boom
all right that's doing uh maybe 2.5 x
the volume
of 100 of Valentine's shirt
and it's doing roughly half the volume
of Eagle's shirt okay so now it's like
we're not guessing even though these
niches are generating a ton of interest
and a ton of sales we still can even
further our um our information used to
decide like what to really pursue and
for reference we can also go to like the
Black History Month shirts as well and
add that we know that that's also
trending Black History Month shirt or
even like maybe black history shirt is
what we should type instead of month
black history shirt
okay um didn't make a huge difference
but there you go you see on a relative
basis like
where the search volume from Google you
know the biggest search engine on the
planet the most traffic website in the
world we see where we can
um have the highest expectation of
making a sale but it's informed it's not
just oh I have a hunch you know I need
to lean this way versus the other way so
if I'm in tier 10 right now you can use
this information to make an informed
decision about what niches you should be
in but beyond that what if what if
you're not in tier 10 what if you're
zoomed out like you guys know I am all
right whoops I just moved that whole
thing I meant to move myself if we're
really zoomed out like you guys know I
am with my business where I'm looking 10
years down the road I'm trying to upload
Evergreens that'll make me recurring
repetitive sales
you know I was thinking what if I go
here to like I I'm gonna avoid these big
trends you know because they're kind of
low-hanging fruit they're obvious a lot
of sellers are jumping into them and I
don't want to compete with every new
seller that just wants to make a
short-term sale to give them some
validation and make them feel positive
about you know their print-on-demand
business I already know I'm gonna be
here I'm going to be around 10 years
from now I want to upload some good
designs that are going to potentially be
making me money that far down the road
all right so for this next example how
about I'm just thinking along the lines
of an evergreen and I'm thinking you
know what I just learned how to play
Pickleball me and my mom were playing a
little bit over the winter break and it
was a lot of fun all right and it seems
like this is growing in popularity again
if we really wanted to you know we can
just come over here to Google Trends hit
the reset button type in pickleball and
set this to past five years okay you see
how I did that there and check that out
I mean you can definitely see that
pickleball is increasing in popularity
uh over the last five years and that's
what I like to see all right I'm
interested in getting ahead of these
Trends and who's to say that this trend
is already over it could definitely
continue to increase in popularity so I
can come here to podley type in
pickleball
I like to switch this to exact on the
match type you don't have to do that but
I think you get better results when you
do and now what I'm going to do is I'm
just going to kind of take a glance at
the bsrs of the high end okay and one
thing you'll notice by the way if you
want to know how to identify at a glance
Evergreen verse trend
before I typed in pickleball and we were
just looking at the trends when you see
the BSR here it says BSR and then it
says bsr30 if you compare BSR to the
average BSR of the last 30 days and it's
significantly lower the current BSR
relative to the last 30 day average
that's a trending
uh design that's a good indicator of
something that's on the upswing okay
whereas pickleball I mean just look
right now you can kind of see that most
of these bsrs are not necessarily
outperforming their 30-day average all
right and if it's not significant then
that's also you know it needs to be
significantly outperforming the 30-day
average for it to really send a strong
signal but these are just you know on
average pretty low whoops meant to zoom
out the bsrs are pretty low and that's a
good thing it looks like the top 10
probably have an average BSR of around
140 150 000 BSR which indicates regular
sales if not even a sale a day
um and these are just estimates right I
mean you actually want to see what the
sales look like again you can drill down
into the more detailed View and whenever
you see the drop off in these humps in
the chart behind me that indicates a
sale you know what I mean when the BSR
drops that means at least one sale came
in and that's going to drop the BSR
because remember BSR is a relative data
point how well is this product selling
relative to the other products in this
category on Amazon
so is pickleball good yes or no well we
need something to compare it to to
really know but I'd say in terms of it
being an evergreen I do like that the
average BSR is you know it's not so high
I mean so low that it's like showing up
on at the top of the home page so that
everybody thinking about it but average
BSR top 10 is pretty good uh Google
Trends clearly up and to the right in
terms of its Trend uh or in terms of the
search volume indicating more interest
more awareness I like that all right how
about we compare it to something that
somebody had asked me about this the
other day all right I'm going to type in
scrap booking okay so pickleball had an
average BSR top 10 of about 150 000 BSR
let's check out what scrapbooking uh
looks like and I'm not hating on anybody
that likes to do scrapbooking but you
know if I could Venture a guess and I
don't really need to guess because we
have podley look at the average BSR top
10 of scrapbooking products indexed on
scrapbooking
it looks like the average BSR in the top
10 is probably it's probably 500 000
maybe a little bit under 500 000.
so you have a significantly higher
chance of making a sale by just going
after the Evergreen for pickleball like
a pickleball niche as opposed to
scrapbooking when you step back and you
think long term about your business
because we already talked about if
you're short-term go for the big trends
but if you want these recurring
Evergreen sales long term
it's not like there was a right or wrong
answer because if you're in the
scrapbooking Niche you can still make
sales and you know what we're not
getting we're not getting the
like a real indicator of how many people
we're competing with and Amazon is not
good about
um showing us that but if we were to go
to like Etsy uh this is where you might
get a little bit better of an indicator
so we can type in like
scrapbooking shirt here
and none of this is perfect all right so
the problem is of course you go to Etsy
and you type in the keyword scrapbooking
you're going to get a lot of things that
aren't shirts so not exactly the best
place to look uh 817 000 results and if
we change that to like pickleball shirt
we're gonna get 15 000 results so
unfortunately
um yeah a scrapbooking may not be the
best example because I know
Etsy has a lot of interest in um
people with scrapbooking but how about
we go here to Redbubble type in
scrapbooking shirts
red redbubble's not going to be as
useful of an indicator okay scrapbooking
15 000 all right and then we come here
and we type in pickleball shirt just for
comparison 26 000. so scrapbooking lower
search volume from customers and less
competition pickleball higher search
volume from customers higher competition
so what do you know you know what I mean
the ideal scenario is that you would
find a high demand low competition Niche
but with tools like podley that exist
it's harder and harder to keep those
things a secret
um and that just is what it is right if
we're going to participate in the print
on demand game we have to be
you know willing to acknowledge the
reality of how it works right it's hard
to have a best kept secret when it comes
to you know t-shirt businesses where the
barrier of Entry is often very low and
we can sell without inventory and yada
yada you guys know how that works
anyways I hope you found this video
useful if you did
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wanted to remind you I have a full print
on demand course walks you through
exactly how I make six figure print on
demand sales every single year teaches
my complementary approach to print on
demand that means Amazon Etsy eBay
Redbubble all the above it's a lot of
bang for your buck you can learn more
the links in the description thanks for
watching guys please hit that like And
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with a new video
again