Oh hey there coach.
Guess what?
You don't just want fans, you want super fans.
Today I wanna talk to you about how to build brand loyalty for your coaching business and
build a community of super fans that will refer clients to you, stand behind you, cheer
you on, be on your side and finally allow you to make the impact you wanna make in the
world.
Make sure you stay until the end, because I will also give you some very hands on tactical
strategies that you can implement starting today to build your community of super fans.
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All about helping you go from passion to profits in your coaching business.
Hi there coaches, it's Carolin Soldo here.
Today I wanna talk to you about building a large community of super fans for your coaching
business and creating real brand loyalty.
Now a couple of years ago I thought having success in my coaching business and having
brand awareness and loyalty was all about having big reach, having lot of followers
on my social media, having a big email list, having lots of leads coming into my business.
Today I realize that it's not about your reach and how many leads and followers you have,
it's about the depth of connection you're able to create with these leads and these
prospects.
What I realized today is that success in business doesn't necessarily come from having a big
email list or lots of followers and a big reach, I understand that it's all about creating
depth and creating real, lasting connections.
Not only is that good for your business, but it also is very rewarding for you and satisfying,
because I know, as a coach, you want to feel needed, appreciated and loved by your clients
and the people out there that are following you.
So when you're building super fans and you're focusing on building these lasting relationships
and connections, not only will your customers win, but you will win as well.
So what's a super fan?
What makes a regular fan different from a super fan?
Well, let's talk about it.
First of all, super fans are super loyal.
They will stick with you in good days and in bad days.
They prefer you over the competition, even if your competition is cheaper, offers different
services, maybe better services, but they stick with you and choose you over your competition
because of your values.
So super fans are created when you have some very specific values that align with them.
Now let's talk about how you can create your community of super fans.
Why do you need super fans?
Well, first of all, super fans are your brand ambassadors.
Those are the people who are out there talking about you and telling their friends and family
about how great you are.
They will also refer new business to you.
They will tell their colleagues, their friends, their family, their coworkers about your coaching
business and they will consistently drive new clients right to your coaching business.
They will also make you uncopyable.
When you have a coaching business with super fans, it's very hard for your competition
to copy that and steal that from you, because your leads and your followers are so loyal
to you, they love you for so many reasons and it's very difficult for your competition
to beat that, copy that and take that away from you.
So this is going to make you stand out and really secure your business for the longterm
in the coaching industry.
Now that you're a true believer, let me tell you about how to build super fans for your
coaching business.
The first secret to building super fans is your product.
Wowing clients with results is the fastest way for you to build a community of super
fans.
So you wanna focus on your programs and your products and continue to improve them, work
on them and focus on getting amazing client results.
When your clients are satisfied and you go above and beyond for them in your coaching
programs, they will become loyal, they will be happy and satisfied and they will tell
others about your products and services as well.
So in order to achieve that high level of customer satisfaction and results, make sure
you survey your customers at least once a year, so you know about what's going well,
but you also know about what's not going so well, and you can continue to improve your
program, your services and create even better customer results.
The second secret to building super fans is your customer service.
Now, your customer service needs to be professional, polite and courteous, as well as speedy.
The best thing for you to do is to hire someone to take care of your customer service.
I recommend you bring in an amazing online business manager or customer service specialist
that can engage and communicate with your customers on your behalf and respond to them
in a timely and very professional manner.
One of the worst things you can do to really hurt your customer experience is to be unreliable.
So show up for your coaching calls, be there on time, give your clients what they came
for and always stay true to your word.
Last thing you need to do is always fix issues.
Nobody is perfect, problems happen, technology breaks down, emergencies come up and that's
okay.
What really matters is that you take ownership, you are responsible for it and then you go
and fix it.
Make sure any tech issues are fixed in a timely manner, make sure you address problems with
clients quickly and resolve them to your client's satisfaction.
The third secret to building super fans is surprises.
There are some very special ways that you can surprise your customers and your coaching
clients, and I wanna share some of my favorite ones with you right now.
The first thing you should do is know your customers birthday.
Send them flowers, send them a little gift, send them a card, send them a token of your
appreciation and let them know that you know it's their special day.
Another really impactful thing for you to do is send your clients videos.
You can send them videos to explain something in greater detail.
You can also send them little videos to welcome them to your coaching program for example.
All of these things give your interaction and your coaching business this personal touch
that your clients really want and desire.
The next things you can do is give your clients bonus training, make them little how to videos,
give them tools, resources and checklist that are bonuses that they did not expect in a
program, but that add tremendous value to their journey of transformation and that really
add to their success of their experience in your programs.
And the fourth secret to building your community of super fans is to have a very strong set
of values and a mission statement.
When your customers look at you, especially as your business grows and scales, they want
to know what you stand for.
They want to know who they are aligning themselves with, so it's important for you to know what
your values are and choose them even if your business is still very new.
Last year, my company has revamped our core values and we delivered a set of 12 brand
new core values to our customers, our team and our followers.
If you wanna take a look at our core values, go to carolinsoldo.com/core-values and check
out our core values right there.
When you choose your core values, make sure they align with what's really important to
you as a person.
There really is no right or wrong answer, but make sure you put those values out there,
you share them on your website, share them in your email followup sequences, share them
on webinars and in trainings and make sure the world knows what you stand for and what's
important to you.
This is going to help people out there go from being fans to becoming super fans and
following you for the right reasons.
And now I would love to hear from you.
Which of these steps that I shared with you today are you going to implement right now?
In the comments below let me know which steps you will take to build your community of super
fans right now.
And if you have any creative ideas that you think will wow your customers, share them
with me below, let me know in the comments how you're going to wow and surprise your
customers, share your values and share how you are going to implement what we've talked
about today in your coaching business.
I also have something really, really special for you today.
Of course, in order for you to build a community of super fans, you also need a standing brand.
So I wanna give you our coaching business branding guide that will step you through
how to build a stunning brand for your coaching business, including your logo, your tagline,
your colors, your website, how to build a brand board and so much more.
You can download this guide below in the description, there is a link for you, simply click there,
download your guide and get started building your brand new coaching business brand today.
Now stay focused on your goals, because I believe that you're meant to bring your passions
to the world.
Go and turn your fans into super fans because you have what it takes.
Now if you liked the video, make sure you give me a like, subscribe to our channel and
share it with your friends.
Thank you so much for watching and I'll see you next week.
From passions to profits live, our big annual event for coaches is happening this September
in Hollywood, California.
Do you want a ticket?
For more info, go to frompassiontoprofitslive.com