What's up guys Jason Wardrop here and this video I want to break down a cool strategy as far as lead generation
Goes that Vicki is shared inside the Facebook group the other day
And I wanted to be able to break down and share with you guys because this is gonna be a great way to generate
Some free leads for your business if you know you and the key is here
I would be doing this alongside with your Facebook advertising because the Facebook advertising that's going to create the
consistency in your lead generation
Whereas this strategy is gonna get you a little bit of a spike and leads
But then there's gonna it's gonna kind of taper off
All right
So you want to be doing both of these it's gonna be very beneficial to what you've got going on, but Vicki right here
She said hi a new member here generating leads already. We're struggling with some of the techy Facebook Ads manager stuff
So I posted in some local buy sell trade
Groups Sunday morning got 12 leads with valid emails. And/or phone numbers in about seven hours
Okay, so you got 12 leads 100% for free in seven hours. Then she said five more since then
Which some of them are bogus, too?
It looks like but also posted in facebook marketplace today and got two more leads good way to add free leads to your pipeline
So I 100% agree
This is a strategy that I actually implemented way back in the day in
My business and I just haven't really done it a lot with with it
so I want to break down and show you guys exactly how to go through and do this and I've actually used this in the
Past and generate well over a hundred leads within a week for an open house that we were doing
This is about two years ago when I was first kind of getting into the space
But leveraging Facebook groups and some of these different platforms
And like I said guys the great thing about this is it's a hundred percent for free yet
It's gonna kind of die off after a little bit
Okay. So what she did here is she used our listing leads campaign?
So basically she used this exact post right here and then posted it into some of these
Facebook groups as well as in the Facebook marketplace now, I'm gonna show you guys exactly how to do this
So you guys don't get in trouble because there's a lot of these Facebook groups. They have rules that you cannot do this
So you need to make sure that your not going against any of these rules or else you're gonna get kicked out
it's going to be considered spam and
The people are just not gonna really like this. Okay. So first thing first we need to go through and create a landing page
Alright, so you guys know inside the Arsenal system. We're just going to do this step-by-step
Just for those of you guys who maybe you know need a quick run-through a quick refresher here
But we'll just click on create another lead page and this strategy works best with listings
so if you have a listing use your own if you don't have a listing use a listing from a member on your team and
Ask them obviously get permission first, but then what we're gonna do is come over here
Choose this listing Leeds campaign will just click choose right here. And then from here, this will kick us in to the website builder
We can head out the images the text anything customize it to you and your business
So what we want to do is just change out basically this background image
We'll just click choose new image here
Go to my images
Upload an image from your desktop and I'm kind of going a little bit faster here because we did cover this in the earlier videos
In this week's module
But you can upload a video or if you've already got it uploaded. Just let's say we were going to use this image
We clicked use this image and it just updates. All right, now we can keep the headline sub-headline
This is all pretty much we can keep the same if you want to change the number of photos
You can just come over here is
do like
19 or 27 or however many photos you've got and then one last thing you want to go to the Thank You page
So this is the page after someone enters their name phone number email address that they're gonna be brought to you
Okay, so we're gonna come over here and you want to also just make sure that you've got that same picture as the background
Right here. So we'll click Choose new image. My image is scroll down click this and then we'll hit use this image
alright, and then as far as this goes
Few more listings on my site you can then go send
Put a link to your actual website right here
right now just goes to Google so it's not going anywhere that's gonna be sending people out or anything like that and then
Just by default says check your email for the price
Address and photos of this home. Okay, so then we'll just hit save
And so at this point, we've got your whole landing page already done setup. You don't really need a mess with this anymore
but then
Before we go and actually make this post in the marketplace or in these groups
We want to just make sure that the emails are saying what we want to say them
What we want them to say sorry, so we come in here and says get miss taxes the price and picture this property
Okay, so we're delivering this via email. All right, so that's where we want to come in here
And on this first email we'll just click on this
Okay, so it's going to say hey first name? It's gonna auto populate with whatever name they put on the landing page
This is thanks to request information
Here's a link to view all and then you just update here. How are many photos?
You've got so like let's say we've got 27 and then you can send the link
This could be to a Dropbox link a Google Drive. It could be a link on your website
wherever you have these photos stored that's where you're gonna send these people to and then as far as the address I
Want to give them the address so they know where it is
So if they want to go through and do a drive-by check it out do a little bit of recon on their own
We can allow them to do that. So
I'll put in 1 2 3 Main Street
and
Then we also want to give them the asking price because obviously that was one of the hooks of what we were holding back
So they would opt in and so we put in let's maybe say it's 500 thousand
Ok, and then from here, feel free to reach out to me. It's gonna audition
Detail because you guys have already probably seen this, but you can see all the other
follow-up emails that are going out
All right
If you want to create another one
You can create a new email a new text message and these will automatically be sent to all these leads that are opting in
so anyway coming back here guys and
I've actually got a
screenshot of Vicky's post right here
So this is what she's she posted right here inside of marketplace. Ok, and you can see
This looks exactly
Where is it exactly like our post that we've got right here? So she's kind of got instead of pre listed
She's got Toller remodel lottery thankful for in this totally remodeled three-bedroom two-bathroom thing
Go here to get the price pictures and location. Literally the same exact thing
She's got a couple paragraphs and then she's got a few photos of this home
Ok, so guys this literally just copy and paste and you don't have to spend money
You don't have to run ads and like she said she is getting leads from what she's got going on it
I think it was like 12 leads in the first 7 hours or vice versa. I can't remember the exact number
Let's see 12 leads in the first 7 hours and then fie another 5 more and then another 2 more from the marketplace
ok, so how you actually go through and do this is
every single city
Has these Facebook groups that are called buy sell or trade or kind of like the you know
The yard sale type Facebook groups. So let's say we are in Salt Lake City
buy
sell trade
Salt Lake City, ok, so we're gonna click on that search that then we're gonna come over here to groups
You can see the group's already popped up here at the top
Let's go full screen again, or you can click on the group's right here
this is right here the rules this form to buy sell or trade is a place to buy sell trade or donate and
so you can click on this and
We can see the rules right here a little bit more detail
List price the description location a photo will help sell quicker
No commercial ass permitted without being approved in only on Mondays. His site is a public relations subsidiary
So you want to make sure that you are reading the rules so you're not getting kicked out?
Okay, but you guys can see like these groups if we go and look at them
You got four hundred sixty five members
one point eight thousand one point one thousand five hundred and five thirty two members three point one thousand, so
If you're going through and look in these groups, there are people in your specific community
And if you don't live in Salt Lake City just type in your city and then join the group make sure you read the rules
And see what's going on so that you know you go through and post
Okay, and then the post is literally using this identical post
Okay, and then as you see here, let's take a look back what Vicki did for the price?
She said just ask for price. Okay, so now let's just go through and set one up inside of the Facebook marketplace
So you guys can see exactly how this is done. So we come over here
And we click on the marketplace
Okay
Now we're gonna click on sell something
Alright, and this is item for sale buccal for sale will say I am for sale
Select the category, so we'll come down. Let's see where we want to do it
So we've got household
Okay, but we've got rentals or property for sale
I'm gonna do the property for sale because that's a listing that's in essence what that is, right?
So what are we selling? And so if we come back here and look what?
Vicki did which was an exec cellent example. She said totally remodeled. That's what she said. That's what she said. She was selling
okay, so you could say like how we use on this example pre listed or
something that's gonna peak interest there so you could say
new
Townhome or something like that and then for the price
She put asked for price and that's what I recommend doing as well
And so then they're reaching out to you because remember on the landing page on our ad that's what we're holding back
We're holding back the price the pictures and the actual address and location
So that they're gonna opt in and show interest in what we've got to offer
Okay, so then we come down
We put the the location. So let's say Salt Lake City
So we've got all these different options Salt Lake City Utah describe your item. So what we're gonna do is basically just come here and
We are gonna just copy and paste this
Put it in there. So pre listed or we could say
New
town home
See before it hits the market four bedrooms three bathrooms go here to get the price
Location more pics and this is we're gonna have a leak out to the landing page. We just created right here
okay now in order to make that little like shortened URL
All we got to do is click on this like copy that and then see how I've got like this little bit Li link
You go to bi T
dot L Y
and
This is when you have like a really long link and it's just like a total mess. This will short it for you
Okay, see how you just paste it in there and it just shortens it automatically then we click copy
Then we come back here to the marketplace
And we just paste this in right there, and we've got it down here again
Boom and then right here. This is like
3-bedroom home and we'll say Salt Lake City and I'm not gonna actually post this but I'll show you guys the strategy, right?
So we're gonna say three bedroom home in Salt Lake City Melo has fantastic. So basically then you have two paragraphs
highlighting some of the key features of things that you should be pointing out like
Like Vicky said newly remodeled or stainless steel appliances vaulted ceilings. Things are gonna be peaking people's interest be like, oh man
I want to check this place out. Okay, and then you come here and
Add photos, so I'll let's see I've got I think I've got one photo here
so we'll use this one photo but I like to use what Vicky did and
What I will show you guys and all the other modules as far as creating the actual add of using multiple pictures
Because just one picture it's like it's cool, but they want to see a little bit more before they're reaching out to you
Okay, so if you have like, you know eight to ten pictures, that's ideal
You can see it says you can add up to ten photos here
So if you have eight to ten two more photos the better and then let's see right here
Alright, so it looks like it's not letting me hit next here because I do not have an actual price right here
That just says asked from price. So I'll actually have to ask Vicky to see what she was doing there
But there's two ways you can go through and do this right here
Okay, like you they want you to have like a dollar sign amount right here
So if he hit zero, then you can hit next and then post it
You can put the actual price of the property right here
But that kind of like is a little bit holding back the appeal of the property
But as far as like the location plus more pictures a lot of times you can still gain that interest
Another option you can do is people put $0 and then you know, obviously that's gonna attract some interest there
I probably want to do that because it's kind of like sounds weird to say like we're like you can see over here in the
back this house is free which obviously is not the case, so I would probably
Although it's not ideal
The most ideal ways to go through and put the ask for price
Is just put the actual price of the property so maybe like let's say it's three hundred thousand
Three hundred thousand right there not three million three hundred thousand then we'll sit next and then from here
All you do is hit post. Okay, because you've got the you know, you've got the new townhome
You've got the landing page right here the links everything hit next hit post
I'm not gonna actually have it go live because obviously it's not a real
Listing here, but it's a great way to go through and generate a lot of these free leads right here
So we discard this and you can look at you know, some of these other
Properties but some of these like it's good and you can see like you can ask for details you can message the seller
But I also like to have like the landing page option on there because then they can opt in you can get more of their
Contact information. So it's just alternate ways to go through and get people's contact information, right?
So that's kind of the way to do it with marketplace. And then I also showed you guys with the Facebook groups
Basically, you're using the same exact post you're using like
you know going through and hitting the highlights of the property having a link out to your landing page as
Well as a few images about 8 to 10 images technically, that's what I like to do
And then you're able to go through and get those
posts that that listing in front of a lot of people that are in that community and
Typically like Vicky was saying these are people that are pretty highly engaged
So they're not going to go through and put in bogus information people do that from time to time
But they're actually interested in the actually are living in your community
This is a great way to go through and generate some free leads and doing this at the same time as having your paid advertising
Running okay. So anytime you want to go through and launch a new listing or even have an open house?
These are two ways to go through and maximize the exposure to those listings is using Facebook groups for the local area
But remember to check out the rules for the group and then also
Using the Facebook marketplace, right?
So anyway guys once again if you guys have questions go through post those in the group Vicki's in the group
But I want to get her to bombard with this
That's why I wanted to shoot this video showing you guys step-by-step how to actually do this
But with that said guys, thanks so much post your questions in the group and I will see you in the next video