hey internet special treat for you I am sitting with none other than sim Wong
who of creative labs this of course is the creative labs that goes all the way
back to 1981 it's before Nvidia I think it's before ATI there are very few PC
companies around from 1981 that are still kicking creative labs is here and
we are here to check out something that's been described as magical and the
holy grail of audio it is the super X Phi is a USBC dongle there's an analogue
port on the other end there's some controls for it you can plug this into
your phone and your PC and it basically has a special super-secret chip inside
that spatialize --is the audio and I just finished a demo and you'll see that
in another video later but it is amazing we listen to some mono as stereo just
mono tracks and it just sounded so real so live and if it does feel like do you
think this is it you said this is your holy grail of audio or are we there yet
I think so we've reached the holy grail of headphone audio and the goal of this
technology is actually to provide - audio that sounds as good as the real
thing what you are hearing from the real thing and that's what we call it hit
from holography not 3d by cell phone holography that you're actually hearing
the real thing out there like real sound from the real world or real 7.1 tau
systems speakers out there and even in stereo and mono these sounds glorious
sure and by glorious it's real we are surrounded by a very you know decently
high-end 7.1 system elack's speakers and we did the demo where you would you
would take your headphones off put them back on and it really liked I actually
sometimes I preferred the the super X Phi over the speakers and sometimes I
still thought the speaker sounded pretty good but there were definitely times
when I think I for the the cibrex fly over it yeah but
of course this speaker system is not cheap this you're gonna do all in one
hundred fifty fifty dollar dongle yeah and that and I think that's one of the
these is a is it it's it's amazing that it actually does it as well as as it
does is how are you gonna be able to convince consumers to buy this product
well actually you have to listen to it to believe it because a lot of people
just don't believe that a small little dongle on your two drivers hit phone can
sound like the real thing can sound like 7.1 systems everything out there but we
have a lot of people that have really tested it right now we have a test
launch in Singapore and Singapore thousands and thousand people who ain't
true have similar set up and we say that more than 99% of them are fully
satisfied and we say some how big was they're like magical glorious and I was
counting and a lot of people think that's hyping after they seen it they
say the hype is real okay you must come and see it so the best thing is as they
said you know you must really taste this thing in order to I mean then that is
the hard thing especially with if we show somebody a game or video or
something they can see it but audio is tough you really have two spirits and I
gotta say I like so one of the things I want to do with this is go home and I
want to listen to audio tracks that I've listened to many many times before and I
but I want to see what it sounds like processed by the super X why did you do
the same thing with yours at home oh yeah yeah of course and I got this in
the first few weeks I actually went back and listened to all my old tracks and
all those old songs all these I mean I'm an old man right now then all this
oldies from the 60s 70s even the 50s the monos they all sounded glorious and it's
a new new kind of experiencing that before that I seldom listen to him
because I just don't like the hateful and sound inside your head and I've been
pushing our engineers for more than 20 years to say give me something that
sounds like the real thing and I believe that it can be done although in the
early days that technology was very hard in our processing powers that's not
enough database not enough a lot of things out there but over these 20 years
we have improved gradually I knew finally last year there's a proof of
concept that is finally made it and we showed it at CES you know to the maze of
many many people we got in here I guess blown away and we believe that
we are onto something and so now right now we are having actual products you
can order it right now and it's going to be shipped to you very soon
so not just a normal CES vaporware yeah a real thing this is of everything right
now and I know so when we came in here we actually did modeling with
microphones in our ears but you're actually gonna I just want to show a
picture of the app here yeah a lot of it will be using just simply taking a
picture of your ear and also your face and then your your using that to build a
profile to make it as good as so so we went to a big database capture that
means when you get thousands of subjects in and actually we captured their face
their ears and everything we also measured their profiles howdy how their
ears and a body listen to sounds and we need all these data in order to give you
the real sound the real effects a lot of previous 3d audios and including we've
done a lot of versions which I've rejected them doesn't work because they
did not take him to this personalization so a better way of personalization
actually to put my senior years and measure them but that is very cumbersome
there's very very expensively do it's just that you go to optician and then
you have twin dude optical spectacles by yourself it's very costly the specs are
very cheap but you know the whole process is expensive so we come up with
this new way and there's a new breakthrough in order to make this a
mass-market product $150 we cannot do that measurement so we
do actually just capturing three pictures so with this trip it just we
actually we are taking all the matrix and points inside how do you know here's
an years and they were matching it comparing it with this big database so
we're trying to find the profiles that actually matches the best of your
profiles it's not trying to match to one particular one this by such
define in between you could be close to a few of them and we're trying to find
interplay in between and give you the most possible accurate representations
of your years in South database so that you can get as close as to the real
profile that you actually listening and that's very important because everybody
listens to sound differently so if you know I've given my profile and you won't
even sound good right that's why we have to do that capturing and I'm very
pleased to say that we went through this trial launch in Singapore and we've got
a few thousands of people essential and more than 99% are fully satisfied ok is
it well then also get stronger as you add customers and you sort of get a
bigger database of people's yes yes because we are using AI to do all this
comparison and the matching interpretation so as we get but as we
get more and more data based in size we get more and more people coming in the
whole profile so get more and more accurate ok so what are the challenges I
think is getting content I think a lot of people sort of see $150 Dunkel which
is actually amazingly inexpensive for what it does but oh people are gonna say
do I have to listen to FLAC files I'm not really an audiophile I mean do I
know I don't have all this high-end content do you what what's this going to
work with so the good thing about super explains that it works with any content
ok all the while all the way from mono stereo 5.1 7.1 and massive have it it
will work with all these contents and you don't need to have any special
contents and it can be crappy compressed audio it can be just youtube audio it
can be fun Spotify it can be from all kinds of things and in fact if you are
taking the mono sound all these models are actually the change from we
surprised by and with us works by is very dramatic
we also expire you're hearing the mono sound just right inside here and when we
turn on spec scientist whole sound just comes up as if you are actually in the
same room as the artists playing or singing in front of you and that to me
is actually magical and it's a log to a lobby but it's actually amazing
yeah and I just want to say I I can say I was amazed that that one mono track
that we listened to was just over the top it was hard to believe that was just
a mono mono track and it's just not one track that we specimens like that
actually eventual hundred subjects I know and a lot of songs that I have
listened to are from YouTube because it's very convenient just to get sounds
but everyone just search and you'll come out and you come up with many different
renditions and the the one toaster actually there are record that next
video so actually would have performed a lot better so so all these songs on
YouTube was what is very so you don't you don't care what the contents come
from actually from gaming's or so sure from a PC and all this happening movies
I was getting hungry yeah for the for PC you plug into USB and then it should
just work with most games is this one of one of the problems I think I'm the PC
is people just used motherboard audio yeah the days when people would go out
and buy a sound blaster or a sound card those are sort of gone do you think this
is gonna be the sort of the future of PCR do that I think this will be the
future of PC audio because if you playing games of course most of the time
you're using headphone and this is box for headphone Sony we have other
solution for speakers so so for headphones I think if you're going to
use headphone this will be the solution is a Holy Grail is something that
everybody it's not everybody's 99 over 99% of people actually enjoy something
like this and on a PC what you need to do is just plug to a USB port and so you
got digital signal coming out all the way clean which is a signal not your
crappy audio you have it from your PC and then inside we have actually 32-bit
data inside there so very high performance and I am inside there that
gives you a very high fidelity plus super spy
so this bikes by actually makes this whole experience
sounded like if you're watching a movie is actually sounded like you're watching
it in a real cinema I've loved this experience and you can even watch her
stereo contains all movies there are stereos actually they sounded very good
compared with the headphone so the change is actually pretty
dramatic yeah and so I mean it's gonna work everywhere because it's a standard
USB audio device I in the Box you get a dongle for us PC and then also there is
an OTG micro so this will actually work with regular a non-us PC phone as well
again yeah you can you can do that with a USB micro with that converter yep okay
I mean it's just gonna be seems like it it's amazing though I mean after 20
years so what do you feel like after 20 years finally getting well I guess 21
years it's been 21 years what do you where do you go from here I
would say that I have never been so excited in my whole life I mean you know
we came out as a blaster and SM blaster so more than four hundred million units
and even after four million C means I wasn't that excited I mean competitive
so XY we just shipping on me but before I ship I would look at this I said hey
this is what I want to offer to the whole mankind I want every person on the
planet that uses a point do you have sub X 5 I think that's my personal goal ok
you know actually I do want to mention one other thing you're gonna include an
app - oh you're gonna include an app that has some of the features of the
super X fine yes so we have a app inside there and if you've got this selects by
M we call the sexify M you actually can go in in fact you're friends with magic
of Super X pi so what you need to do is to get your friends they don't have to
buy the product they just couldn't download the app register it you know
capture their face and the ears just to make sure their profiles correct and
then you just plug your M into the phone and that will enable the app inside
there to be able to use a software version of sub X Y from the phone so
with this app is free you can actually play local context contents downloaded
into the phones and just to let you have a taste of the PI X PI and it would be
sounded quite close I'm sorry it doesn't have the Empire sure so but I'm with the
phone is a good phone UDV decently quite good so you can actually experience it
without having to pay for it first and there
there is to get people who who buy into the super XY to go out and yes well in
fact but to teach people that audio does matter
yes audio does matter and I do like them but they sell beer and when I say okay
I'll let have Spotify or YouTube I say okay then you need the end you'll do it
yeah
and of course app will be hopefully out by end this year when the product ships
yes okay so the super x5 150 bucks ships in December
okay then also the app the app will be available at the same time yes and I I
gotta say I you know again I'm I'm very excite I want to go home and listen to
my CD collection again yes I was listening to a CD right now I want to
listen to it see how it sounds so oh you know one thing I want to mention is
you're gonna do it in a headphone - yeah so this this is everything everything in
here or everything yeah it's almost everything yeah okay so so the the chip
is inside there and as a em it's a different M door because we just need em
that fit this particular headphone the drivers so what you do this is a
Bluetooth version Wireless as it also has a USB connection so this is actually
targeted at the iPhone users because iPhone users today this is a Android
product and for PC sorry so so uh wow that's a solution they can work with the
iPhone a bit cumbersome but it works but this will be the right solution for all
the iPhone guys evil for Android device or so but then you know iPhone money to
be Wireless because they make the connection different so this is
bluetooth so you can do all your profiles inside here and you can you
sounds like the same thing with em okay and this will be coming out this year as
well this will be coming out also later example okay cool
very impressive you know night and I I just gotta say I mean I am like you I'm
so excited because it really is it's just an impressive sound I think the
problem is as we know it's hard to convince people that to care about audio
right audio is very very important unknown to people when you're watching a
movie when you are cal move to tears in a
movie 90% is actually the audio yet another ideal you don't have no feeling
about when you feel so exciting a movie or the action or the punching it's the
audio I mean the action is important but the audio comes in and play a very
important part and with this kind of thing I can assure you that you will
sounded like you're watching movie in a cinema okay there's a challenge there
from similar self try it out if you're gonna like it so get a good hit point
how good a headphone do you need for this first of all you need to get a hip
one that is a certified that's because that hit phone personalization that is a
feature is important we need to actually know the headphone in order to give you
the best experience so we do have a release of headphones that for you to
choose if you don't have you can try to try to unknown or you can go to buy one
day scalps similar to the headphone that you have inside there and then of course
you know for the price of hip when you pay you'll get a better experience about
we go while you got better bass got smaller I got lesser base and expected
what do you think you got to spend on on the headphone to get a good for
something this will be very good with this one this one will be about you know
under 200 bucks okay yeah but definitely don't go out and buy
$150 high-end Holy Grail DAC and then use $25.00 headphones we do have some
$25 hip ones actually that looks pretty important yes that okay so actually
that's you don't have to have you don't have 25 30 bucks that's not that yeah as
long as you're certified so definitely you need this certified ones yeah if
it's not that if I you just depend on a lot in some work some might not and then
there's a EQ they can go in a just inside that if you think that the bass
is not in now he just can push a EQ up I know whatever I can do it okay in the
app you can do all this cool so once again look for this December creative
labs brand new super x5 the holy grail and magical experience of
it's on pre-order now pre-order now and as a special of a special early adopter
offer don't miss it okay free headphones but they get really bad okay well thank
you for the time and I gotta go because I gotta go listen to my CD collection
again