today some quick Satori tips on how to ensure a perfect print every single time
on your print design projects the first graphic design tip in regard to print
design is about the use of black which is absolutely crucial for you to learn
and to implement into your workflow so there's more than one way to create
black in graphic design color variations of black can be very difficult to detect
on screen but when we're talking about black in print design rich blacks have a
deep tone that pops from the page while regular blacks can appear flats now this
standard black is printed strictly with the black toner or the K cartridge rich
black however combines K with the other cm and Y colors this layering provides
richness and a depth of the color now I personally like to you to CMYK values of
50 40 40 100 from my rich black you should be using rich black for large
areas of black on your design and also large uses of typography such as
headings standard black needs to be used on body text this because rich black can
creates kind of a loss of crispness on smaller fonts and detail there is a very
specific technique and a trick when printing out huge design such as
billboards I'm going to show you that now as part of the second graphic design
tip today so firstly we need to realize that billboards do not need a super high
resolution often we set a print design project at the resolution of 300 PPI
but that is if it's a three in size or smaller a billboard that is saved for
example 6 meters and width and 2 meters in height only needs a resolution around
20 PPI this is because when you view a billboard you're not actually standing
out place to it as you would an a4 design you'd be seeing it from very far
away and so the pics was don't have to be so tightly packed together
now this is the first tip for large designs but more importantly how do you
set up a 6-meter document without slowing your device down sometimes Adobe
software would not even be able to offer a document large enough so again let's
take this six meter by 2 meter design as an example what I would do is I would
design at 150 centimeters by 50 centimeters which is a quarter of the
size and then set the PPI to 80 which is four times the amount of the final
outputs so in effect you scaled down the size by a quarter and then you ramped up
the resolution by four times you send this to the printer and then they go
scalar up once you've sent the file but of course you need to let the printer
and the client know what you're doing beforehand this next graphic design tip
is something that you need to make absolute standard in your workflow when
you finish a print design project go through every single part of the design
and proof its look for typos look for objects are in the wrong places a little
for objects that shouldn't be there at all this is the first tip for proofing
and the second one is to send the print design to the printer and ask to create
one proof print copy you do this so you don't end up printing out 500 copies
only to realize that certain colors print out horribly always actually in
fact a typo that slipped through the net somehow so my graphic design tip here is
that perfectly print design needs perfect proofing
now printers have different requirements for formats and it is best to call them
beforehand and ask what preset or format they prefer and they require but PDF is
industry standard it comes to printing there are specific presets as in the
previous file formats that relate to compression fonts color management and
color conversion transparency flattening and so forth each preset is preferred
for certain kinds of printing jobs and so as I just mentioned please make sure
to contact a printer and ask them what they prefer for the print project the
next graphic design tip in today's video and print design is to make sure that
your fonts are embedded so when you're designing something with typography and
use a font like say Arial there's a very high chance that the computer the
printer uses will have that font to because it's a pretty common font but if
you choose to use a less common font however probably not going to recognize
on the computer but luckily there's an easy way to embed fonts when I'm
sporting a PDF and just make sure that you can see this message here on your
screen
this lobbyist the most but I have to add in today because there's gonna be some
designers out there who are unclear about this what he simply do not know
about it and Alice to use bleeds the bleed is the area around the print
document that is going to be cut away and discarded after the print process
has been completed this is done to ensure that no imprinted edges occur in
the final trim document it is actually very difficult to print exactly to the
edge of a sheet of paper and so to achieve this it is necessary to print a
slightly larger area than needed and it's a trim out the excess afterwards
setting up a bleed is really easily done Illustrator and InDesign this is when
you make the new document after something smaller than a4 or a3 5
millimeters is fine and then exporting a PDF would allow you to use those bleed
settings on the final print product just make sure to allow your design to bleed
over the edge so there are six tips on how to make a perfect print design every
single time resolution is obviously vital to which I didn't go into too much
detail on today's video but I kinda a different upload in the future if you
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everybody and until next time the Sonia features a
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you