- What about Bot chats?
My name's Kelly Noble Mirabella with Baby Got Bot.
And today I'm excited to teach you
how to create a traditional JSON ad.
Now, I don't wanna waste any time here
so we're gonna jump right over into ads manager,
and I'm gonna show you how to set this bad boy up.
So let's do this.
Alright, so we're inside ads manager right now
and I'm gonna click it on this create button.
We are going to select messages as our campaign type
and click continue.
Name your campaign.
Go ahead and scroll down and click on next.
Now you're gonna name your ad set.
Now, just for some clarity,
your campaign level is going to determine
the objective of your ad.
Your ad set level is going to encompass the targeting
and your ad budget
and then the ad level is the actual creative of the ad.
So let's get back into it.
So we want this to be a Messenger ad.
It is a click to Messenger, so that's all set.
We're gonna keep scrolling here.
The start date, we'll go ahead and make it today
and we can start right away.
You can also put an end date.
So if you're gonna be running your ad for about a week,
then I would suggest that you do a lifetime budget.
If you're gonna be running those ads
for more than a week,
my suggestion is to run a daily budget.
We'll set a budget here in just a moment.
So we're gonna go ahead and run this for about a week.
Now, we're gonna go ahead and figure out our audience.
Now in this place,
we can actually build a cold audience from here.
We can go ahead and target people in our warm audience,
otherwise known as your custom audiences,
or you can go after audiences that are like those audiences
and go for those lookalike audiences.
In this case, I'm gonna be running a special
for a guidebook that I'm doing,
so I'm gonna be going after cold audiences,
but I really love lookalike audiences.
So I'm gonna select one of my lookalike audiences.
So we're just gonna go over here
where it says current existing audiences.
And right here, you have all lookalike or custom.
I'm gonna go with lookalike in this case,
and I'm gonna be doing people
who are like my chat bot interested subscribers.
Now I can select a couple of these
if I have a couple that I want to go after and I do.
And then once I'm happy with this,
I can even exclude audiences
and I'm gonna scroll all the way down.
Now in terms of placement, this is a preference of mine,
but certainly not necessarily a best practice.
I prefer to control my placement.
So I usually go with manual placement.
If you're really kind of new to ads,
you might wanna stick with those automatic placements,
which are recommended.
One of the reasons I choose manual placement
is because with automatic placement,
Facebook actually will automatically place
those ads on Instagram.
I actually like to do a different image
and even different copy when I'm on that platform,
because I do find that the audience
is slightly different over there.
So I'm actually going to select manual placement.
Now, as you can see, I'm going to be able to select,
or de-select where I want this.
I'm gonna actually take it off of Instagram
and we're gonna keep going.
Now I can also say, where do I want this?
Feed, Stories, in stream, in search, in articles.
I'm cool with all that to be honest with you.
So I'm just gonna keep all of those options in there.
I'm also gonna make it so that all devices
are able to open these.
Now, if I'm targeting an audience and I have a flow
that's really mobile friendly
and I'm really going after those mobile users,
then I would use
this specific mobile device operation system area.
And I would just say mobile devices,
but that's totally up to you.
I'm gonna keep it broad and say all devices.
I'm not gonna worry about bid control,
and I'm gonna go to next.
Now this is the ad level.
This is where we're gonna create the creative
around our ad.
This is actually what people are gonna see.
So let's name our ad and we'll choose the Facebook page,
I'm obviously running it on my own Facebook page,
and the ad setup is create ad,
or you can choose an existing ad
or you could do the creative hub mock up.
We definitely wanna do create an ad here
for this JSON type. So we're gonna do that.
And now we're actually going to build the ads.
We're gonna add our media, or we can also do video.
I'm gonna do an ad image.
Now in here you have a couple of options.
You can use your account images,
those are images you've already put into your ads account.
You could also do your page images, stock images,
or you can upload images.
I'm gonna use this image right here
and it can actually be sized in different ways
as you can see.
Yeah, I like that.
And then here's how it looks square,
I don't really like that, so we're not gonna do that.
And we're gonna click on done.
So now we're going to put in the primary text.
Alright, and we'll say get a guide.
Alright, and then we can add options
if we wanna give different options. I don't.
I wanna keep it really clean and clear.
And then we have our headline, which is this right here,
where it says chat in messenger.
I'm gonna say, get it in messenger.
Just like that. Get in messenger.
And then I'm not going to put a description.
I never use descriptions.
They are optional and they don't always show up on the ads.
I just don't find it relevant. I'm not gonna put it here.
Now we are gonna do a call-to-action
and we could do send message, learn more,
sign up, subscribe.
I like to tie my call-to-action to messenger.
I want it to be a really congruent call-to-action.
So I'm gonna choose send message.
Now we're gonna go down here to message template.
This is where we're going
to build our actual JSON part of this ad.
For start conversation, the start of conversation
is actually our visual JSON,
which again, you can go watch this video up here
and check it out.
I got a link down in the description as well.
You could do generate leads, which is a messenger lead ad.
That's gonna be in the next video.
And then we have the advanced setup.
That's our traditional JSON. That's where we're headed.
So let's click on edit.
Now this code is going away.
We're gonna head over to Many Chat
and I'm gonna show you how to grab new fresh code
that's gonna go right into the flows
that you wanna use. So let's head over there.
So we are in Many Chat right now.
I already built out some sample flows.
Now these flows are real basic.
If I were really running this ad,
I would definitely use better copy,
but I don't wanna waste any time on copy with you guys.
I was just wanna show you how to do this setup
because you're gonna make that your own, right?
We have here this first message.
This is the very first message that people
are going to come into
when they come into your flow from an ad,
as you can see, I called it the JSON opt in.
Now this could be a lot simpler than what I have here,
but I might've gone a little bit more complicated
'cause I wanna show you what's possible.
But basically in this first message,
our content type will be left blank.
The reason our content type is left blank
is that if we put other in this case,
other equal standard message.
This is Facebook's language versus Many Chat's language.
Many Chat says other and Facebook sees
that as standard message.
But the thing with JSON ads is that the user
hasn't opted in until they actually engage with the bot.
So similarly to a common growth tool
where the user has to actually engage,
you have that confirmation message.
We're doing similar things right here.
So this first message, think of it as the opt-in message.
So as you could see, I said, this is an opt-in message.
Is it okay for us to send you an offer in Messenger?
Now, obviously I wouldn't tell the end user,
it's an opt-in message, that's a note for you.
But you do wanna put some kind of context here about,
hey, thanks for your interest in our guide
or our special or whatever it is your advertising.
Is it cool if we send you that information here?
I gave them two choices:
Yes, which actually goes to the lead flow,
and I'll show you what that looks like in a minute.
And no thanks, and because I like to complicate things
a little and give you some options,
the no thanks says, would you prefer to get this in email?
If they say yes, I'm gonna ask for their email,
I'm gonna do a system input.
By the way, I have a video that shows you
how to do proper opt-ins and all that good stuff,
which is a lot more detailed than this.
I'm just flying through this part.
So you could check that out.
It's down in the description as well,
but basically I'm doing a reply type confirming
in Messenger. You're all set.
We sent you an email and then using Many Chat's email system
to send that information.
Or if they say no longer interested,
I'm gonna send them to an unsubscribe bot
because obviously they don't wanna get it in messenger,
they probably don't want any more messages from me.
Now that we have our flow for the opt-in pretty much set up
at this point, we gotta generate that JSON code.
So we're gonna go over here to the starting step
and click on add trigger.
And we are gonna go to Facebook
and we're gonna look for the ads right here.
Facebook triggers, Facebook JSON ad.
And we're gonna open that up and there is our new code.
We're gonna copy that code,
we're gonna head back over to this here
and we are going to highlight everything in this little box
and delete it.
We just want all this gone,
just like, make sure it's completely empty. Nothing.
You see the little red thing, it says empty JSON.
That's what we want.
Now we're gonna paste in that new code.
There it is and there's the preview.
This is an opt-in message.
Is it okay for us to send you an offer in the Messenger?
Now, keep in mind this first message,
you need to be ready for it to send
as soon as you edit that message.
If you have to make any kind of edits to this,
you're gonna have to regenerate that code
and resubmit it.
So make sure you're real happy with this.
First message is opt-in message.
And then once you're ready to rock,
you're just gonna say, save and finish here.
That's all set.
And you're gonna click publish,
and it's gonna send it up to get approved by Facebook.
Now, let's head back over to Many Chat
and let me wrap up a couple things for you.
So let's go take a look at this lead flow sample
that I had for you.
I also have a video in the library that you could check out.
I put it in the description that kind of shows you,
actually there's two videos,
on how to a lead magnet delivery.
So that's something you might wanna check out,
putting those pieces together.
But essentially I have this other flow.
They come in from that other flow, that opt-in flow,
and then they're gonna come in here.
I'm gonna say you're a rockstar, thank you so much.
Real quick, can I snag that email from you?
And then they give it to me and I write great,
I emailed it to you, but here's also a place to get it.
And I just link to it.
I like to host my own guidebooks and everything off
of Many Chat because Facebook can be glitchy.
And just recently we've noticed that
some things don't deliver properly.
So I always like to host that either on my website
or Amazon S3 or something like that.
And then they'll automatically get this email,
as you can see,
that would include the guide
and maybe some other resources for them.
So I just wanted to quickly quickly go over that end point,
not leave you hanging.
The important part here is how to generate that JSON
and that first opt-in message.
Just keep that information in mind.
Now that you know how to use these JSON ads,
be sure to check out my other videos
that are gonna show you how to build even more ads
for your Messenger marketing.
Lots of great options, both for those of you in the EU,
which unfortunately this video doesn't help you much,
but the JSON visual ads absolutely will.
So be sure, definitely go check those out.
Don't forget to subscribe
as I'm gonna have even more videos
in this Facebook Messenger ad series popping up
the rest of the week.
Thank you so much for joining me today,
now get out there and start building.
(upbeat music)