So, a german website called AllFacebook recently spotted a new tool on Facebook
that is designed to help companies find the right influencers for their brands.
It's called "Branded Content Matching".
Hey! This is Chia from Brand24 and welcome back to the #SocialRecap - a rundown of
all the news highlights and trends in social media and digital marketing news.
So, Burger King recently came up with a pretty cool Instagram campaign in Spain
that might have helped them discover how to make a perfect Whopper for their
customers. So, they pulled their audience through Instagram stories asking them to
customize the perfect Whopper using ingredient stickers. And in just one day
Burger King Spain had over 270,000 grand interactions and over 30,000 Whoppers
were created through Instagram stories. And the campaign had so much social
media reach that it even grew their followers by 10% overnight. So, here's
what the perfect Whopper looks like based on data from the Burger King
Instagram polls. And that's two patties, cheese, bacon, ketchup, mayo, lettuce,
tomatoes and onions. And the most important part at least in Spain is to
hold the pickles. The campaign was a great success - beyond the overnight
increase in audience engagement they were also able to take the data and use
it for in-store customer acquisition by turning it into a real burger. So, you can
actually buy the InstaWhopper in Burger Kings everywhere in Spain for 7 euro. And
speaking of Instagram, if you're one of those users who only posts directly to
the feed, you might want to give stories another chance. Especially since they now
have over 300 million daily active users. Which is why Instagram is developing
their features to make it easier for users to post on your Instagram feed
directly to stories. So, now when you're scrolling through your Instagram feed, if
you see something interesting, you might just tap on share and then
select "create a story with this post". The name of the original poster will be
visible and linked in the story. So far this update will let users create
stories from post by other users in their feed and not from their own feed
posts. And stories aren't just growing on Instagram. In just 14 months since it was
launched, Facebook now has over a 150 million daily active users for
Facebook stories. The numbers look so promising that of course it's time for
the platform to start profiting with advertisements and developing their
stories feature further. So, these developments include updates for
Facebook story voice posts letting users see photos and videos taken by
Facebook camera directly on Facebook instead of the phones. And they're also
releasing Facebook Story Ads. So, Facebook Story Voice Posts will let users record
audio clips for their Facebook stories that they can share with the picture. Or
they can upload an audio file and just post it as a story. So, Facebook story ads
are being tested in the US Mexico and Brazil right now. These are 5 to 15
second video ads that don't contain any links which users are free to skip. And
advertiser can easily cross post their Instagram story ads to Facebook stories
where they can automatically reformat their Facebook newsfeed ads to get them
ready for Facebook stories. Of course the surge in popularity of stories doesn't
mean that Facebook and Instagram are gonna give up on their other features.
Especially since most advertisers currently advertised outside of stories.
So Instagram was coming out with a new feature that will let advertisers turn
organic Instagram posts into ads within Facebook's Power Editor and Ads Manager.
So, previously advertisers have been restricted to the Promote button which
is Insta's answer to the Boost button on Facebook. But now they'll be able to use
Facebook Ads Manager and Power Editor. So, at the moment advertisers will be able
to create ads from single video and single photo feed posts. Stories, carousel,
branded content and Instagram shopping ads won't be supported just yet.
Influencer marketing is one of those phrases that you hear everywhere now.
Especially when you think about Instagram influencer marketing, YouTube
influencer marketing, snapchat influencer marketing and of course: Facebook
influencer marketing. So, a german website called AllFacebook recently spotted a
new tool on Facebook that is designed to help companies find the right
influencers for their brands. It's called Branded Content Matching. So, there are
3 main components in the tool: Search, Saved Lists and Suggested Creators.
The "Search" filter will help you find influencers based on their audience and
personal demographics. So you could look for a content creator who is influential
among young women and who is a young woman herself.
The "Saved Lists" provide more information about your potential
influencers. You can view them accordingly to engagement views per video or take a
look at their portfolio. And it looks like Suggested Creators will be
a list of potential influencers based on the search information that you
provide and your Saved Lists. So, by helping its users cash in on the time
that they spend on their platform, Facebook not only encourages the
creation of better content, at least for brands, but also increases the amount of
time that users will spend on their site. And with the introduction of Facebook
Story Ads, a lot of businesses might need a hand getting started with the new
format. So, by matching them with content creators to specialize in this could be
just the perfect solution. And Snapchat Spectacles are there those camera
sunglasses that you can use for photo and video recording. A Snap look cool
inside Snapchat but seem kind of awkward when you have to export them to circulate
format with a big white border in any other app. Now Snap is testing new export
formats for their spectacles. Instead of a white border you can choose a black
border and more importantly you can also select a 16:9 aspect ratio which is
popular on YouTube and other video platform. Making the spectacles more
compatible with other platforms will hopefully make them more appealing to a
wider audience. Especially since the first version only sold 220 thousand pairs,
which was well below their projections. And we mentioned
last time how Google Assistant has learned how to make appointments for you
over the phone. Well the AI technology sounds so lifelike that Google will now
require its assistant to identify itself as Google Assistant at the beginning of
every call. And calls will be recorded so that customers can review the
conversations later. Now, Google said that they will alert
those on receiving end of the phone call in certain jurisdictions that they're
being recorded. Now, many states require consent from both parties if a phone
conversation is going to be recorded to protect the invasion of privacy.
Hopefully Google Assistant will notify everyone that it calls that they're
being recorded and not just the ones that it has to. So, that's it for this
episode of the #SocialRecap. Don't miss out on the latest trends and highlights
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YouTube for even more inspiration, insights, tools and tips. Thanks for watching and
thanks for tuning in to this #SocialRecap and I'll see you next time.
Bye!