Hello and welcome to this beginner's guide series to graphic design.
From what graphic design is, skills to be a graphic designer, design theory, education you need, equipment you need to the graphic design portfolio and interview advice.
This series is for anyone at any level.
So if you're interested in graphic design and considering becoming a graphic designer
join me as I discuss a series of graphic design topics.
Now graphic design is not simply about making things look good
in graphic design there are rules that could be considered
these rules are called the principles of design and these are typically separate
good design from bad design. These principles all have a relationship
between each other and appear in every well designed piece of work you see.
A good grasp of design theory will mean there is always substance behind your work.
The key principles of design are: Contrast, hierarchy, alignment, balance, proximity, repetition simplicity and function.
Whatever work you produce be it for a magazine, a poster, a website or advertisement
the principles of design should be considered. A good designer keeps these principles as guidelines in
their toolkit and will consciously use them to develop their ideas.
In this video I'm going to discuss the sixth key design principle and discuss repetition
as a design principle in graphic design.
So repetition is the reusing of the same or similar elements throughout a design.
Now this is not to be mistaken for repetition of visual elements as a pattern
Visual elements as a pattern is more to do with visual style or visual
artwork in an overall piece of design work.
Good design practice seeks to repeat some aspects of a design throughout
a piece of work be it for a simple or complex piece of work.
We use repetition to create a sense of unity and consistency throughout a design.
Repetition creates a particular style and creative cohesiveness,
creates emphasis, hierarchy structure and strengthens a design.
Now the ultimate goal of any piece of graphic design is to make an impression,
hopefully a lasting impression. If a design achieve this goal it will be
fulfilling its purpose to communicate and insist upon the particular message
which lingers and becomes familiar. It could be said that repetition in design
is a type of visual brainwashing the more we see of something the more we
familiarise with it, thus remember it.
Whether we like it or not repetition is impressionable. It's human nature to find
comfort and attraction to familiarity. A good example of the use of repetition in
design is it branding. In any good brand there will be a consistent use of
a graphic style or language. This can manifest in many forms such as the use
of a particular colour or colour scheme, a consistent use of a typeface or set of
chosen typefaces, shapes and motifs, patterns, alignment,
photography style, tone of voice and so on.
Now this is not all done as a coincidenc. This is a carefully
orchestrated design to create a noticeable and memorable look and feel.
It is valuable to any business that their brand is impressionable
and memorable. The same can be said for presentations, leaflets and brochures.
It really pays to maintain a visual structure throughout to maintain focus
and consistency which adds value. Another good example is in magazines if you
flick through any well designed magazine you will notice a consistent style throughout.
This is done to create a particular user experience which you
will become fond of and want to experience again and again.
So that is the six key design principle in graphic design.
When you look at design ask yourself how is repetition been considered?
What elements have been repeated and how?
Is that clear consistency? and how well does it work as part of the design?
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So the next key design principle is simplicity
In the next video I'm going to talk about simplicity
as a design principle in graphic design.
So see you in the next video!