Nik, thank you so much for the opportunity to talk to your
audience about this. I love talking about optimizing your
Facebook Lives. Tip number one, pre schedule your Facebook Live.
When you do that, there'll be a post already that will come up
in people's feeds. And they can click like they can comment,
they can also click to get reminded when you do go live, I
will tell you that the get reminded notifications are hit
and miss. But hey, if you have just a few people got that
notification. That's a win, right. And when you're doing it,
make sure to add a compelling thumbnail. Don't just settle for
the default image that shows up when you schedule a Facebook
Live. Tip number two, pre promote your Facebook Live. Once
you've got it scheduled, you can click on the timestamp and it
will give you what's called the permalink or permanent link to
your Facebook Live, then you could share it on Instagram, to
your email list on LinkedIn or anywhere else you want for
people to be able to come in and tune in you say hey, join me at
noon on Thursday. Here's the link to be there live. This is
one of the best ways to increase viewership. Have your facebook
live in real time. Tip number three go live at the same time
regularly whether it's every day, which would be a lot or
every week, like hey, every Tuesday at noon, we go live and
we talk about this. This will grow your audience over time,
especially if you're putting out quality content. If you're
trying to pick a time first, you got to pick a time that works
for your schedule. But if you're doing it on a Facebook business
page, you can also go into your insights and see when your
audience is online, the most of your audience that is online on
Facebook. Now, don't just go by that because let's say if you're
doing an hour long Facebook Live, even if you have a lot of
people online at 6am. That's probably not the best time. So
keep that in mind as well. Tip number four offer a bonus for
anyone who turns up live. Now first of all, more people
watching live will help you get more reach in the algorithm for
your live alone. But more than that when Facebook Lives and
live streaming first came out it was like a big deal. It's like
oh, it's live, anybody can anything could happen. But we've
gotten to the point of saturation where people go, Oh,
well, that sounds interesting. I can come back and watch it on
the page later or watch it in the group later. But guess what
people get busy, they forget and they don't. So anything you can
do to get people to show up and actually watch live increases
the chances of them seeing it at all. So for example, you might
have a lead magnet or something like I have this social media
quick fix guide, it's normally $19. But I offer it for free
sometimes when I'm going live in order to get people to show up
and be there in real time. Tip number five, train your audience
to get notifications. If it's in a Facebook group or a Facebook
business page, you can go to the top of the page and show them
where they can sign up to always get notified about the things
that happen in the group or on the page. Tip number six, make
the broadcast high quality, make sure you're well lit, you can be
heard all of those things. And I know Nick has a bunch of great
videos here on his channel to help you out with that tip
number seven stream to more than one place. So using a tool like
B live TV or restream, you can actually go live on your
Facebook business page or profile or whatever it might be.
And on YouTube at the same time, or alive to your business page
and your group at the same time. Just be aware that depending on
the tool you're using, you don't always see all the comments. So
that makes it a little less desirable. But again, if your
goal is just to get as many viewers as possible, this is a
great way to reach more people. Tip number eight have a planned
outline. And we'll talk more about how you use this in a
second. But don't just go live and hang guys. I was just
thinking today my talk about celebrities, like professional
athletes and musicians can get away with that the rest of us
can not. So have an outline. Here's what I'm going to talk
about today. And if you have a list that works even better, and
I'll talk more about that in a second tip number nine plan some
spontaneity. And I know that planned spontaneity is kind of
an oxymoron. But they do it on late night TV talk shows all the
time. Hey, special guests were I heard you have a special song. I
mean, would you sing it for us? Oh, should I? Clearly they've
planned all this out ahead of time, right? You can do that in
your live videos as well. It's the spontaneity that makes live
video so much fun, at a minimum just don't over rehearse. So it
at least feels more alive. And spontaneity, you know,
spontaneous. And sometimes you're in the middle of doing a
video and your dog jumps in your lap. And that's the spontaneity
you don't necessarily plan that that stuff is good and it keeps
people coming back. Tip number 10. This makes a massive
difference of just getting people to stop and watch you
have to have a killer hook. Okay, obviously, it should be
the first part of your Facebook Live caption. But if you can put
it on the screen as well. When you have a killer hook that
makes people want to watch they may not have the sound on they
may be busy doing something else. But if what your title
says compels them, they may go Oh, hang on, mute the game. I
need to watch this right now or they make a note to watch it
later or whatever it might be. Now those are all things you can
do to get more viewers before your Facebook Live even starts
next starting with tip 11 are things you can do during your
Facebook Live. And the first one is to have an outline Now we
talked about having a plan for your Facebook Live a minute ago.
But this is to have an actual outline that you can talk about
at the beginning of your Facebook Live. This does two
things. One, it tells people what's going to happen. And two,
it lets them know approximately how long it might be. So let's
say I was doing something on this topic. And I decided to do
three ways to pro three ways to increase viewers on your
Facebook Live video after you're done. So that might be what it's
called. And then I might say, Hey, welcome, today, I'm going
to share three ways to increase Facebook Live viewership of your
live video after it's over. The first way is super easy, and I
can't wait to tell you about it. The second way actually is a
little more tricky, but makes an amazing difference. And I don't
see enough people doing this. So you can see I'm sort of
foreshadowing. So they're excited, plus I said three. So
they've got an idea, this is not going to be a three hour
Facebook Live. And finally, you want to foreshadow in a way like
if there's a results that's coming out at the end, then you
want to do that. So let's say you're doing a cooking show,
like and I can't wait to show you how beautiful this cake is,
when we're done. Or I'm giving an open house. This house is
amazing. Let's start in the kitchen. But I want to end in
the backyard because there's this thing I've never seen in a
backyard before. And I can't wait for you to see it. So
you're building up to that. That's why people opening mail
on packages on Facebook Live and here on YouTube tends to get so
much viewership. Because there's an outcome, we're waiting for
that outcome. Tip number 12 reset your topic regularly so
people can join late. So depending on how long it is, you
might want to do it every three minutes, five minutes. If it's a
shorter one, you might want to do it more often than that,
especially in the first minute and a half as people are tuning
in at the beginning. But what this does is if somebody tunes
in five minutes into a 30 minute Facebook Live, if they can't
figure out what you're talking about, they're gone. But if you
just stop and say oh, I see some new people coming in today,
we're talking about this, and I've got two more tips to go.
Then all of a sudden they feel like okay, I'm up to speed. I
can watch this and I can watch the rest later. Tip 13 ask for
engagement during your Facebook Live engagement equals reach on
Facebook. So the more people watch, the more people comment.
The more people like the the live, the more people like
comments like all of that helps your live video reach more
people. So ask the people Hey, where are you watching from
today? Can you hear me? Okay? Let me know in the comments. Has
this ever happened to you? What's your favorite blank, ask
people to invite a friend. Share this on your timeline for your
friends that might find this training or this cooking
tutorial or whatever it is helpful. All of that adds up.
And sometimes it feels weird, and sometimes even a little
desperate. But hey, you want to get more views on your Facebook
Live, go all in, right because you will grow over time. Tip
number 14. If you have somebody to help you out, have them reply
to comments while you're live. All that increased engagement
will continue to increase your reach. Alright, for more tips.
And these are all to do after your Facebook Live is over. Tip
15 edit your post afterward. As soon as you finish broadcasting
or as soon as you can go in when it might take a second to
process depending on how long your live was. Go into the Edit
screen of the video and generate captions if they haven't been
generated already, maybe choose a different thumbnail because
the one that got chosen naturally by Facebook Live might
have a really awkward, weird look on your face. And then also
you might change the caption so that it doesn't sound past
tense. So if you say join me live and we're going to talk
about but it's already happened that feels kind of weird. So you
might instead change it to say in this video, we covered this
or if something crazy happened, you might change it to say I
can't believe what happened at the two minute mark of this
video. It was supposed to be about this, but things went
crazy wrong. Anything you can do to get more replay viewers to
want to sit through it. Tip 16 promoted afterward, just like
you did the pre promotion to Instagram to your you know on
your Facebook page in a group on your profile to your email list
promoted afterward. Especially if you can bring up something
that happened during that they're definitely going to want
to see or maybe you were doing the three ways to blank and tip
to really blew people's minds. And maybe you could share even a
screenshot of a comment that somebody made during your live
about how much they liked tip two in that example, tip 17 cut
it up into little clips and then share the clips other places
along with linking back to the full live. If you did a 30 or a
60 minute Facebook Live. That's a lot for somebody to sit
through. But if you can cut out a great one or two minute clips
shared other places and say hey, to get this full Facebook Live,
here's the link it can be really helpful. And tip number 18 last
and least to be honest with you because this is my least
favorite tip that is to boost your Facebook Live afterward.
Some people do really well with Facebook Lives being boosted.
But for the most part in my experience, you're boosting
something that already happened. Facebook Lives tend to be longer
so somebody is less likely to want to watch it. Now if you
boosted you will get more views but remember view on Facebook
counts as just somebody watching for three seconds. So that's not
necessarily helping you if you need them to watch two minutes
or six minutes for it to really help your business. Alright, so
there you go 18 tips on how to get more viewers on Facebook
Live. I hope these were helpful Nick. Thank you again for having
me on your channel.