What's up guys Jason Wardrop here and in this video
I'm gonna show you how to set up and create your Facebook ads for beginners in 2018 alright so this video
I'm gonna first hit how to actually set up the Facebook ad
Kind of the strategy of like how I like to create it of the ad copy and all that so
When I first got started, and I was kind of brand new with the whole Facebook Ads process
I thought all I really needed to learn how to go through and do is just go through and figure out how to
Set up my Facebook ad campaigns like how to target how do I choose the right objective all that stuff then I?
Quickly realized that my bigger issue is I don't need just to know how to set up the details of inside the ads manager
but I need to know how to
communicate properly
With my target audience right so I want to show you guys like I I've spent a lot of money on Facebook Ads if you
guys watched on my previous videos you guys kind of know that but I want to show you some my top performing ads and
Dissect them a little bit of why they perform well and then after I go through and show you kind of some of these hot
Ads and how to structure them I'm gonna show you
Inside of the Facebook Ads manager how to go through and set all this up
So this is kind of a little Facebook ass tutorial for beginners if you're just getting started, right?
So let's jump into this is the first Facebook ad right here right so this is a video testimonial
So this is trying to get people to register for our webinars, or live trains that we do
But this really could work for any type of lead that you're looking to go through and generate alright
So this one you can see right here
She's a it's got a video testimonial all right, but you can have a picture there
You can have a slideshow you can have a number of different things
But what's more important is the actual ad copy and this is what I want to break down for you alright, so
First I hit the exact target market that I want to speak to okay, so I work a lot with real estate agents with
Real estate brokers mortgage brokers loan officers
This one's obviously specific to real estate agents and brokers, so I say hey real estate agents and brokers
And then I go through and I say something to pique their interest
Right so hey latosha got 11 leads and set two appointments for just nine dollars in our first 24 hours
So first of all if I'm a real estate agent. I see this ad I see okay
It says real estate agents brokers like it's talking to me right and then one thing that real sages
I know they want and know pretty much any business owner wants is they want leads right?
not only leads
But they want to be able to set appointments so I start out by going through and also using her name LaRoche
Oh right here because I want to get personal of saying like hey, this isn't just like some random theoretical person
This is like this is her video testimony right here
She's got eleven leads
And then I stayed on top of that
Her leads booked appointments with her to kind of even sweeten the deal a little bit more
And then I have a call to action
That's where I finished off with okay, so I say the real estate agents broker, so I call out the target market
Say something, that's gonna kind of pique their interest
Sweeten the deal if you can sweeten the deal there, and then also have a call to action alright
So I'll show you guys a few more and the same thing just really quick
I want to hit this this is important like even if you're like let's say you're a local business
Okay, let's say you're a local real estate agent. Okay your target market
Could be something like let's say you live in Orlando, Florida. Okay could say hey, Orlando
Homeowners all right, would you like to increase the value of value of your home, okay?
So it's like Orlando homeowners if you're taller if you're targeting people in Orlando, and you're targeting people that own a home, okay
And they see this or like or add a homeowner, okay?
That's me like that. I can relate with that right, and then the next one of like going through and peeking their interests
Hey, would you like to increase the value of your home now?
what a homeowner would not want to increase of out of your home right so we go through do that and
Then you can go through and you could have another line, sweeten the deal and then a call to action
Hey get my my 3 step guide of how to go through and increase the value of your home ok
So it really works with any type of market, and I'll show you guys a few other ads here
So this one's more of a success
testimonial while this is another video
And I kind of cut up the video and like have all these different
Testimonies you can see that's why I've got all these pictures kinda little montage right here
So I say real estate agents the brokers, and I just go hit all these different testimonials
And that's one thing I found is if you do have testimony work in that type of business
Then it's really nice to use those because then people can see like oh like this person's the real deal
They've actually had success and then always obviously finishing with a call to action right okay, then here's another one
This is hunter and you can see this is interesting guys one thing. I put on here. I put agents and brokers
Okay, and at the time. I wasn't thinking like beyond real estate agents and brokers
Where as you can see this ad later on I ad real estate agents and brokers because I actually got hundreds and hundreds of
insurance agents and insurance brokers
Reaching out to me like hey is this for insurance too, and then I'd be like actually no sorries
it's just for real estate actually so I
It was it was beneficial because I was able still go through and generate a lot of leads in the insurance space
but
That's one thing to keep in mind is getting very specific and very direct with the audience that you want to go through a target
So I said you know once again
Agents and brokers where I would probably make this real estate agent brokers or insurance agents brokers like whatever specific niche
You're trying to hit then Hunter got twenty five leads one client on a contract just one week
So that's kind of like peeking their curiosity peeking their interest and then even kind of sweeten the deal
Hey made five grand off six seven dollars spent on advertising
See how I did it on this free train so that's kind of the the call action right there
Okay, then one more and guys you can see all these I have videos video testimonials
And those have worked really well if you have a picture
I also have some other ads that that have really worked well with pictures so this one right here
You can see agents and brokers kind of hitting the key concept
and then the call-to-action down there right now to show you guys another one let me try to find one with a
Actual picture okay guys so here is another one. I just want to show you guys. It's a little bit different strategy
Okay, and this is I'm already targeting real estate agent, so I'm not necessarily calling them out, but I'm starting with the question
Okay
I'm starting with a question to pique their interest to get them kind of still thinking you know so say hey
Are you struggling to make Facebook work for your real estate business?
Which in my experience a lot a lot a lot of real estate agents and brokers
Really like that. They struggle with Facebook Ads they like they maybe you've tried a little bit, but they've wasted money
And they haven't really seen leads and a lot of times
They just get likes and comments, so I know that's a pain point
No, that's something. That's gonna really go through and connect and talk with them right now
This is a key concept in any type of ads that you're creating you need to know their pain points
And you need to know how to best connect and speak to your audience right so
then I go through and I kind of like this is the
Value-add or kind of like sweetening the deal right so in the last 12 months of generate over twenty three thousand five hundred real estate
Leads that number is now over thirty thousand
And I kind of sweeten the deal our team has now helped over twenty one hundred agents and brokers so now they know okay?
He can generate leads, and oh wait. He's done it for more than just like one person
He's done it for over two thousand agents brokers. So then it's like man. Okay. That's like really gonna
Go through, and it can probably work for me too, and then I go through and I compare it
I kind of like going through and comparing it to what they're used to what they know, okay, so?
You can get you can get leads for a fraction of the costs
Compared to other advertising networks like Trulia Zillow and real calm and grow your sales right so now I say hey
Let me show you how to do this call to action, okay, so
Very different strategy you guys can see right here. This is an image
It's not just a video okay
And then I'd go, and I same type of thing I go and I call out the the audience okay
And I'm saying hey, are you starting to make Facebook Ads to work and your real estate business, so it's specific to the niche
Okay, but it's asking a question peeking their interest and then showing hey. Here's some value right here look
I've done it like I know what I'm doing and I've helped tons of others and hey you're probably used to this like spending 30
bucks per lead on on these other sites
Let me show you how you can get leads for a tenth of the cost okay?
So that's just another ad I just want to kind of break down for you all
And now if we come over here to the ads manager
this is kind of like the second part of the training and
Really quick guys if you guys are still watching to this point if you comment
Facebook ads down below. I will get you guys my Facebook Ads mini-course so you guys can have that and use for your business
Right so it gives you a quick rundown of all like the whole Facebook Ads manager face with pixels lead forms
How to go through and generate leads versus just like clicks to your website and so all those key details for your business
all right, so
Comment down below Facebook ads and then I'm just gonna kind of whiz through this part because in that mini course
I'm gonna actually dive in a little bit deeper on these different aspects of like your marketing objective
Okay, so I'm just gonna hit traffic right here, and then for the the ad level okay
So let's hit continue in the ad set level
This is kind of your target like what audience you want to hit you want to hit real estate ages
Do you want to hit people that live in a specific city like Dallas or Omaha, Nebraska?
or Salt, Lake City, Utah
And so you go through and you hit this which this video is more about creating the actual Facebook ad right
So what we're gonna do here. This is where you will actually create the Facebook ad okay so right in here
You can use an existing post from your Facebook page so like for example right here
This is or right here this one right here
You can see how this is an ad that I created inside the Facebook Ads manager where it's got the headline
It's got a little like description right here, and I'll link out whereas this one, okay?
I doesn't have the headline all that stuff because I just created as a normal post on my Facebook page
so you can do either one so in order to do something like this you go create it first on your Facebook page and
You can say hey use an existing post from and then you pick your Facebook page right there
And you just come down and select a post okay
So like I can go through and select any of these previous posts that I've done so like right here
Here's a facebook lab that I recently did
And use this for your video, okay, but then if you wanted to go create a new ad okay
This is kind of like what this this video is all about is creating Facebook ads and just kind of like getting that beginning step
Put together so we can go through we could do a single image
Okay, kind of like this one right here, or we can do a video just like this one right here
or
This is a carousel so it's like if you ever seen the ones we're like you can scroll through like on your phone
And there's multiple images multiple things going on you could do that
there's a slideshow this collection one and so this one's like a little bit more for e-commerce and stuff, but
It's kind of want to show you guys how this all works, so you choose your format so this one
We're just gonna do a single image, and then you can go through and use free stock images that they have already queso
It's kind of nice you just click on this you type in
you know let's say, let's let's do a home and
This one looks kind of cool. Let's say you've got a home theater business right something like that
We click on that or you can say hey, I'm gonna upload an image from my desktop
Or you can go through and browse a library so like if you've already uploaded images
You can browse the images that you've already uploaded. You can see a lot of images. I've already uploaded right here
okay, so we just hit cancel right there, and then see how this has all of like the
shutterstock kind of like the the
Watermark on there once it goes live
It's not actually gonna show that okay, and then what we're gonna do next is it says oK. We've got the image
It's gonna say. Hey where you actually wanted to send these people okay? Now. Let's say our website
We'll just say our website is our celebi's com that's our software right here
Okay, so we're just gonna copy and paste this link and we'll throw it right in here
okay, so we'll click on that and
Then this is gonna pop up some basic kind of stuff. It's gonna pull it from the actual website
So this is Arsenal mmk G
You know it's brand yourself all that stuff, but then see how it says home right here
This is where we would actually go through and take let's just copy and paste this just for a quicker example here
Okay, this is where we'd go through and paste it in right there, okay?
Now the cool thing is this shows you like this live preview
And you can see what its gonna look like on the mobile newsfeed on desktop newsfeed on all these different areas
And then you could even scroll through and see what it looks like on some of these different platforms, okay?
And so that's kind of nice
Or if you wanted to see what it really looks like you could say hey send it to notifications of Facebook
it'll pop up right here in your
Notifications where you can go through and pull it up and see it big like like one of these ads okay
So that's how it is, so let's just jump back over here
Let's just go pull up the this is the desktop newsfeed you guys can see right here
Okay, so that's one like that. You'll typically see if you're on your desktop so for the the headline you can say
You know whatever like typically whatever your your cult your headline is on your landing page
I like to keep it consistent with that. Okay, so like for example on our site right here
It says brand yourself generate leads grow your business now. This isn't a typical landing page
I've got another video that can link out to of how to go through and start generating leads if you're completely brand new
I don't like to send to my main website, okay, but for this one. Let's say this is your your your headline right there
I would just go through hey brain yourself generate leads grow your business. Okay, so it pops up right there, and then
You can select okay, call to action. I usually like to learn more, but you can see all these different option
You can say no button send a message apply now book now. You can see all these different options
I usually like to do just learn more okay, just like kind of piqued their interest there and as far as the display link
It's optional. I usually just leave it so just as Arsenal and cage comm it's gonna
It's gonna pull the root domain URL of whatever domain you're sending people to as far as the newsfeed link description
This is only really gonna pull up on your desktop view okay?
So like if you're on these other ones like for example your mobile
It's not enough room for this to actually show up
Okay, so this is only really important for this desktop
So you can say you know if you like let's say obviously this this picture doesn't match this whole ad set up
I just want to kind of show you guys the creation okay, so we can say get started with your free
14-day
trial
Alright, so you can see this will pop up right here
But then if we go through and check out some of these other ad views like this
It doesn't show up on this one right here on the feature phone doesn't show up on the mobile newsfeed
So it's just gonna show up on that desktop newsfeed, so these other placements. It's really not as key
Not as important, and then the URL parameters. That's super super advanced
I just kind of leave that right now, and then once you're done all you do is hit confirm
And you were set you are good to go all right, so anyway guys. Hopefully that video was helpful
If it was go ahead give it a thumbs up
Also, if you guys want my more in-depth Facebook Ads mini-course which will walk you through the whole campaign objectives
and what campaigns to choose the ad sets and how to target and what you should be doing right there and
Facebook pixels would go through and set up your tracking on all your websites or
Even the Facebook leave forms and how to generate leads versus just getting likes and comments all that stuff
Go ahead and comment real estate or not real estate
Sorry comments Facebook ads down below
And I will shoot you over my facebook ads
Mini-course they hope you get started with whatever business that you might be in could be real estate could be e-commerce
It could be really whatever it might be this will all be helpful for whatever business
You're in alright, so go ahead comment Facebook ads down below. Also if you guys are brand-new here. My name is Jason Wardrop
I launched a new video every single day
how to generate more leads make more money and grow your business so make sure you guys subscribe and also hit that notification bell
So you are notified every single time we launch a new video because we've got tons and tons of free comment content always
Coming your way so with that said guys. Thanks so much for watching today
Give it a thumbs up you guys found it helpful, and I will see you all tomorrow