[MUSIC PLAYING]
CHARLET DUBOC: On top of having to organize a fashion
week, Billy Bad Ass had just become a father for the second
time and was spending the morning taking
his newborn son home.
So to kill time, we decided to explore one of our favorite
Atlanta urban legends.
We went to meet the guy responsible for the face
tattoo which catapulted Gucci Mane to viral fame.
So Shane, what happened that day?
SHANE WILLOUGHBY: He had quite a few tattoos on his face.
And he felt that some of the ones around his eyes made him
look like he had a black eye.
And he wanted a tattoo that took away from those.
I was like, I couldn't really suggest
anything for your face.
He was like, well, what about this?
And he unzipped his hoodie, and he had the largest piece
of jewelry I've ever seen.
This large ice cream cone medallion that was just
covered in diamonds.
And I was like, OK.
I think I could put something together.
Here's the stencil right here.
CHARLET DUBOC: [GASP]
Oh my god.
SHANE WILLOUGHBY: One day I'll get around to framing it.
CHARLET DUBOC: Let me imagine.
No way!
SHANE WILLOUGHBY: He said, I want it to be rock and roll.
And so that's where the lightning bolts came from.
CHARLET DUBOC: And with the Brrr.
SHANE WILLOUGHBY: That was kind of funny.
I see a lot of people stating how I misspelled that.
And it's kind of funny.
CHARLET DUBOC: It's not a word.
SHANE WILLOUGHBY: Yeah.
It's a sound.
CHARLET DUBOC: What happened at work the next day?
SHANE WILLOUGHBY: The phone ringing off the hook.
Hip hop radio stations calling.
After misquotes got out, I no longer really wanted
to talk about it.
CHARLET DUBOC: What about the actual tattooing process?
Was he a hard man or was he a bit of a pussy?
SHANE WILLOUGHBY: It's almost like he was asleep.
CHARLET DUBOC: Really.
SHANE WILLOUGHBY: Yeah, he didn't move, didn't make a
sound, unless we were talking.
CHARLET DUBOC: Have you found that there have been more
rappers getting tattoos?
Is it a lot more popular?
SHANE WILLOUGHBY: Oh, yes.
It's gone from rappers having the little forearm tattoos to
being fully covered.
Tattooing in Atlanta, no matter where you tattoo-- if
you tattoo in Atlanta, you're an urban tattooer.
CHARLET DUBOC: What's been your weirdest tattoo request
in your career?
SHANE WILLOUGHBY: A penis on a lady in her 50s, lower back.
[MUSIC PLAYING]
CHARLET DUBOC: And with that charming image in mind, we
said goodbye to Shane and went to meet Billy.
We've come out to the suburbs of Atlanta.
This is where Billy lives.
He's invited us to his house, which is really nice
considering the circumstances.
He's got a 48-hour-old baby in there.
He's invited us to come and see where he works from.
And then I think the plan is that we're going to the local
car dealership to maybe buy a Range Rover.
BILLY BAD ASS: Hello.
Hey.
What's happening?
CHARLET DUBOC: I don't want to wake the baby.
BILLY BAD ASS: Come on in.
Come on.
My war room-- this is my war room.
My treadmill.
CHARLET DUBOC: Your war room?
BILLY BAD ASS: Yeah.
I put my information of my events--
what city I'm going to.
Information I need, like locations.
They gave me an award.
I'm a pioneer in urban fashion, and they felt like
they needed to give me something for my outstanding
achievement.
CHARLET DUBOC: You're a fashion pioneer?
BILLY BAD ASS: Yes.
CHARLET DUBOC: Despite the disorganized appearance of the
war room, Billy was keen to share some of his theories on
achieving success.
What was the book you were telling me about yesterday?
"Who Moved the Cheese?"
BILLY BAD ASS: "Who Moved the Cheese?" This
was about two rats.
They call them Hem and Haw and Skip and Scurry.
They had a maze-- it was a maze.
Hem and Haw went in first and went around.
And they didn't see any cheese, so they came back out.
Well, Skip and Scurry went in and kept going.
And they looked, and they didn't see nothing.
They kept going all the way.
And then they found cheese.
So Hem and Haw was like, they in there.
They must have found some cheese.
So they went and found the cheese where
Skip and Scurry was.
And after a while, the cheese ran out.
There was no more cheese.
So what Skip and Scurry did--
they went further in and looked for more cheese.
And it took them a little while.
They kept going.
They found more cheese.
But the moral of the story was that the cheese might run out.
So what do you do?
Are you going to sit around and wait for more cheese in
the same area, or are you going to find another solution
to solving a problem?
HAW: What will happen if the cheese isn't here tomorrow?
I've made plans based on this cheese!
CHARLET DUBOC: It was clear that Billy had every intention
of chasing the cheese.
Maybe that was part of the reason behind taking his Urban
Fashion Week on the road--
to find some exotic foreign cheese.
Some Stilton, perhaps.
However, in my experience, putting on a fashion week
takes some work.
And I'd yet to see examples of the clothes, designers, and
crew that are usually a requirement for such an event.
Billy assured me that this was all in hand.
But first there were more pressing issues
to take care of.
[MUSIC PLAYING]
CHARLET DUBOC: So where are we going?
BILLY BAD ASS: We're going to a dealership.
I've been looking at some cars I want to get.
CHARLET DUBOC: And what car do you want?
BILLY BAD ASS: I want a Range Rover.
CHARLET DUBOC: Cool.
BILLY BAD ASS: Isn't that an English car?
CHARLET DUBOC: Yeah.
People who drive Range Rovers really are like wealthy white
women with kids.
BILLY BAD ASS: [LAUGHS]
CHARLET DUBOC: It's funny, right?
BILLY BAD ASS: That's hilarious.
Yeah, the guy that we need to meet is not there right now.
So we're going to come back.
I don't know if you remember Holyfield, the boxer?
Well, he's being sued.
The car that I'm getting ready to buy was his car.
He's a celebrity.
I'd like to have the car.
It just reminds me of how he was at his prime.
[MUSIC PLAYING]
CHARLET DUBOC: Listening to Billy talk of his aspirations
to buy the repossessed car of a broke boxer didn't seem to
fit with the cheese-chasing philosophy.
So little time and London creeping ever closer.
However, Billy was unfazed, and wanted to take us to one
of Atlanta's high end urban fashion boutiques, as he said
it would give us an idea of what we could expect to see on
the catwalk at London Urban Fashion Week.
[MUSIC PLAYING]
BILLY BAD ASS: How you doing?
-What's up?
BILLY BAD ASS: All right.
I've just told them about your store.
You do a lot of celebrities in the market, so I just want to
make sure I give you some love.
-No problem.
Definitely.
Welcome to Moda404.
BILLY BAD ASS: What are the price points on those up
there?
-$695 for these.
BILLY BAD ASS: Those are like boss glasses right there.
When you wear those, you know you a boss.
What are the price point on these?
-This pair is actually $595, I believe.
BILLY BAD ASS: What's the price point on something like
that?
-This one here is $425.
BILLY BAD ASS: I just met this gentleman named Quincy.
He's got a lot of core urban luxury, and I do
Urban Fashion Week.
This was a great fit.
-Urban luxury, to me, is basically--
the hip hop community, once they make it to a certain
level, then they feel like they have to
dress a certain way.
But you do have those guys that just don't break code.
They still going to wear T-shirts.
They going to jump out of Maserati wearing T-shirts.
They're going to wear Levi's.
But they still going to have $400,000 worth of jewelry on.
It's urban luxury--
what we consider luxury in the hood.
BILLY BAD ASS: Well, listen.
How many shirts you going to give me?
-When people use the term "urban," to be quite honest
with you, I take offense to it.
It's such a stereotype as far as fashion, because fashion to
me is worldwide.
CHARLET DUBOC: Is there anything that's become
fashionable in the Atlanta hip hop community that
you think, oh god.
You don't really like.
-When guys wear their suits with the tag on the sleeve.
And then the butt implants on the ladies' side.
Atlanta is really notorious for their strip club.
And also--
yeah.
It's definitely a show when you go out.
CHARLET DUBOC: Atlanta strip clubs are heavily referenced
in countless hip hop songs, to the extent that stripping has
become a covetable career choice for
young women of Atlanta.
Something to aspire to rather than a last resort, which is
so often the case elsewhere in the world.
-[RAPPING - FUTURE, "MAGIC"]
CHARLET DUBOC: We headed to the Vatican of strip clubs--
Magic City--
to talk to some of the girls about pussy
popping on the handstand.
Oh, and fashion.
PASSION: My name is Passion.
I just graduated from Alabama State University.
This magnitude of this place helped me fund
my way through school.
This one individual can make thousands of dollars just by
taking off her clothes and nothing else.
She doesn't have to be smart.
All she has to do is bend over and shake her ass for money.
That's freaking crazy.
CHARLET DUBOC: Stripping is cool in Atlanta.
How did that happen?
PASSION: Big Meech, from Detroit, well, he came in the
clubs and he started this make it rain era.
Rain falling from the ceiling.
And it just looked like it's just trickling down.
CHARLET DUBOC: You mean money?
PASSION: Money, yes!
Money just coming down.
And he made stripping cool.
[MUSIC PLAYING]
CHARLET DUBOC: Hip hop and strip clubs
feed off each other.
-It's the inspiration both ways.
We inspirate them, I believe, as far as what they rap about.
Strippers poles, money, and all that.
And then we feed off of-- because they come in here and
play their song.
They throw the money.
They actually do what their song is talking about.
So we enjoy each other.
So it's back and forth.
Motivation.
-We still get rappers that talk about Magic City, of
course, in all of their songs.
CHARLET DUBOC: Is the whole style and expression of
stripping filtering down into Atlanta fashion?
PASSION: This club is the most flashiest club you're ever
going to see.
The first time I saw these feathers and these glitter,
glitzy bras and things were inside here.
And now I see women outside of here wearing it, too.
So, yeah.
They are trying to imitate us.
Maybe because they're trying to keep their
men a little longer.