If you're finally ready to streamline your photography business with systems,
I've got you covered. I'm going to outline the four systems.
You need to get in place in order to hugely improve your client
experience your profitability your productivity
and your mental health before I talk about those four systems.
Make sure you quickly grab my free ultimate photography business plan this video
you're watching is going to give you the systems that you need
but that free download will help you to plan and Implement your Unique Systems.
It's definitely worth setting aside a day to work through that guide and the planning templates.
Don't put this off its game-changing work.
The link is with the video or if you're watching on Instagram.
Click the link in the bio. Okay,
tell me, are you a slightly chaotic photography business owner do tasks take Longer than they should
because you're not organized.
Do you wish that you could get some help
but everything to do with the day-to-day running of your
photography business is inside your head. you need systems
four different systems to be exact sets of repeatable tasks that if you keep on top of them set you
and your business on a track to success without you even having to think too much.
About it when you finally systemize your photography business,
you're going to enjoy all of these amazing benefits.
Number one, you will always know where you're at.
You'll know what's been done.
What is still to do and what the priorities are
so that you can just jump into action number two is that your profits are going to
soar without systems you waste enormous amounts of time
and when you're self-employed,
time is money.
Number three is that you will earn yourself a great reputation
with systems comes consistency consistency
in marketing, client experience
and follow-up and with consistency comes respect
trust and a great reputation number four is you're going to be able to hire great people
and onboard them into your business with ease. when photographers hire the number one.
Reason it goes wrong is that they haven't systemized their business.
They just upload everything from their head
or a gazillion spreadsheets and pieces of paper into this new and very overwhelmed assistant.
How can that go well? and number five is you'll have the headspace to strategize
and to grow once you have your systems in place and working for you
You're going to find that you can reduce the time that you work in your business
and that you can work on your business instead,
you know more Visionary than General dogsbody.
So what are these four systems that you need to get up and running inside your photography business,
let's go through them. I'm absolutely sure you're going to have some of these in place already.
So you can just check them off the list and focus on the others.
Okay. The first one is your Marketing Systems - key content social media and relationships.
Yes. Your marketing should be systemized anything that can be
broken down into repeatable tasks should be
so you can have one giant Marketing System that encompasses absolutely everything.
or you can break this into three smaller Marketing Systems,
which is actually what I do you can have your key content system your social media system
and your relationships and publicity system.
So think about how often you're going to create key pieces of content
for your ideal client and
what that entails every little bite sized task from thinking of a clickable title to distributing
and repurposing that content.
Then do the same for your social media marketing break down
every tiny thing that's involved in keeping
your social media going each week from planning the ideas to scheduling
and engaging and it doesn't stop there.
Don't forget your relationship marketing
what needs to happen every single week to ensure that you are forming new relationships
and nurturing existing ones?
Once you've done that it's going to become really clear which parts of the system
have to be completed by you
and which could be successfully outsourced or passed on to an employee.
This is your visibility. How is your ideal client going to know you're
there if you don't make sure they can't miss you
and this happens by consistently showing
up and that happens by checking off those repeatable tasks religiously.
I have a very in-depth training course on Marketing Systems for photographers.
It doesn't just tell you what to do. It tells you exactly how to do it.
I have the systems all done for you along with content planners prompts and loads more.
You should definitely check that out.
Then you have your lead generation and your nurturing system.
All that marketing is going to go to waste if you don't have a solid way of
capturing and nurturing the leads that you get from it
Now this should be broken down and systemized too and the good news is a lot of this
can be automated so neither you
nor anyone else should have to be too personally involved after it's all set up
so break down how you are capturing the people who come into your world via your marketing
and how you're nurturing them towards getting in touch with you.
If this is new to you check out my video on the easiest
and quickest way to start capturing leads or even my list building for photographers video.
I even have an Instagram live recording where I talk about
what to write in a nurture sequence so you can even check that out too.
Next is your inquiry and conversion system.
This is where I see so many great photographers fall down.
They are shooting beautiful work and their marketing it well on their website and on socials.
However, when someone inquires about hiring them,
they ruin it all with their mediocre
generic inquiry and conversion process. harsh
but true when someone reaches out to you to ask about your services.
They should get a response from you that blows every other photographer right out of the water.
They should feel like a VIP immediately.
They should feel connection, trust
and likability and every potential client should get the same quality.
of response regardless of how busy you might be and this is where your system comes in.
So list everything you want to happen in an Ideal World when someone gets in touch with an inquiry,
how soon do you aim to respond?
Are you going to send them a quick personalized video message?
I hope so. How easy are you going to make it for them to take that next step?
How many times are you going to follow up? And how will you do that?
What will you do with that lead if it goes cold
because it doesn't mean they're never going to hire
you so break all of that down
so that you have every task in order and then get it into your CRM software.
If you don't currently use a CRM then get that rectified ASAP.
I would recommend Studio Ninja if you want something simple
and quick to set up and intuitive or Sprout Studio
If you're looking for a more all-in-one full bells and whistles system.
Again, once you have this all sorted you're going to easily see where you're required
and what you can potentially hand over to someone else.
Last is your client experience system.
So from booking all the way to a testimonial
and beyond when you don't systemize your client workflow clients have
different experiences with you depending on how busy you are
or what's even going on in your life at the time.
This is a terrible way to serve people all of your clients deserve the same great experience,
and they should have the same great experience when they return to work with you again.
Once you've planned and outlined the tasks this system should ideally live inside your CRM also
you can put it all on a big whiteboard if you want,
but good luck outsourcing any of that when the time comes. this is a big system
So set aside some time for it brain dump everything that should
happen in an Ideal World from the moment.
Someone decides to book you to the moment you ask for a glowing testimonial.
And Beyond. Before during and after the job everything not just
the obvious stuff like sending out contracts
and welcome packs and reminders.
That's by the by make sure you include the outlier stuff
as well the things that make your client feel special
and cared for so those extra text messages just to check in the chocolate in the
post the handwritten thank-you card the annual Christmas
or anniversary cards put all of that into the system
too so that it never gets missed out because that stuff that's what creates fiercely loyal clients.
You can break this client experience system up into smaller systems if that
suits you better those smaller systems would be the booking
and onboarding system the shoot
or wedding system the post shoot or post-wedding system the sales system the order fulfillment.
System and the loyalty and referral system now check over that system which tasks
need you. Highlight the ones you could pass on to an employee
or a freelancer now or in the future
and that is the four main systems that you should be spending time setting up.
If you want to free yourself from the grind and grow your business and your reputation.
The key is to break your systems down into tiny.
And I mean honestly tiny the smaller each task is the less overwhelm you
or your team if you have one are going to feel it's not easy
or quick planning out and setting up your systems.
I'm not going to lie to you. That's why
so many photographers start and they don't finish but those who do finish grow.
So please make sure that's you and don't forget.
I have lots of free help on this subject inside my ultimate photography
business plan. download it, set aside a day and let's make next year your year.
The link is with the video or if you're watching on Instagram,
Click the link in the bio.