What's up brand builder Stephen Houraghan here at BrandMasterAcademy.com and in this
video you're going to learn what corporate branding is how the biggest brands in the
world use it and how you can use it for your own brand or for your clients
now if you're new to the channel and you want to build brands that go beyond the visuals using
strategy psychology and creative thinking then you're in the right place hit that subscribe
button and the notification bell if you want to fast track your results make sure you grab the pro
brand strategy blueprint it's a free download and the link is in the description now the branding
and marketing industry is an industry full of terminology now i don't know why maybe it's
because it is inherently creative and you have so many different people using different terms
to describe the same thing but there are a lot of terms used out there for the same things and the
more you know about these terms the more you understand about marketing and branding
terminology the more you'll be able to shine a light for your clients and ultimately display
your authority and expertise so what is corporate branding well corporate branding refers to the
branding of an actual business or company as opposed to the products or services that they sell
so we've all seen branding in relation to products or services and advertisements related to products
or services but when you see corporate branding messages that are promoting the actual brand that
is corporate branding so why is corporate branding so important well every business has products or
services that they sell and traditionally back in the 80s and the 90s a lot of businesses were
all about their promotional activities it was all about advertising it was all about that
broadcast advertising but today the landscape is a bit different and we're a little bit more aware
of the brands that we do business with today we don't just want to buy the products or services
we don't just buy into the products or services we buy into the brands that are selling them so
brands that spend time on corporate branding and building that relationship with their clients
are far more likely to earn brand loyalty and have repeat business so let's have a look at a
corporate branding example now nike are masters when it comes to product branding we've all seen
their advertisement for the sports shoes or for the sportswear whether it's in magazines
or on banner ads or in our facebook feed wherever it is nike is there now they're
very effective with what they do in terms of their product branding and they usually do that
through niche sites depending on the style of what it is they're selling depending on the
style of the product but they are also masters at corporate branding as well we've all seen
those advertisements where there is no product there is no service it's all about the brand
it's all about what they mean and it's all about what they stand for and that's a perfect example
of what corporate branding is all about the reality is though when it comes to
product branding corporate branding is there side by side and apple is a perfect
example of this apple put all of their focus on product branding they have the iwatch the ipad
the imac the new iphone they always have a new product coming out and they put a lot of effort
behind their product branding but the corporate brand is their time and again every single time
the corporate brand is there and we feel that coming through so we feel this sense for the
brand we feel the connection to the brand because their corporate branding is there constantly so
the next time you sit down with a client who has multiple products or services that they
want to sell and they're not sure what strategy should be used bring corporate branding into the
conversation and keep the strategy crystal clear but if you are going to sit down with a client and
have that high level conversation it's really important that you show up as a professional
that you show up with that authority and expertise and that you have a solid grasp
of the likes of brand architecture and umbrella branding these two videos will help you out and
set you on the right path until next time brand like a master and i'll see you in the next video
you