what's up everybody it's your boy larry with sony and the moment we've all been waiting for
is finally upon us ces 2022 but more importantly sony's announcement of the brand new lineup of
bravia xr televisions i'm sure you tech gurus out there are waiting on me to say a couple of terms
so um i'm gonna cut right to the chase
qd oled mini led xr backlight master drive and hdmi 2.1 with vrr and allm
this year sony's proud to announce the next generation of our tv display technology
we've expanded on the amazing backlight master drive technology found on the z9d and
the z9g to bring you something new something better and with that we're proud to announce
the xr backlight master drive with mini led this technology gives you the best contrast performance
out of any sony led television more impressively for brightness it competes with the brightest of
leds currently found on the market today with our new 8k and 4k mini led tvs you'll gain precise
control over lighting and experience less blooming than any previous backlight control tvs from sony
better points of control more contrast and better processing of color this is actually mini led by
a company with years of experience developing televisions with premium picture performance
xr backlight master drive with mini led will be available in our bravia xr 8k master series z9k in
the 4k flagship bravia xr x 95k in led tvs today it's not really about how many zones there are or
the number of leds it's all about how the picture processor controls those zones and thanks to the
cognitive xr processor you'll be able to enjoy all the beautiful contrast performance from mini led
coming later this year also we're excited to bring you more color than ever before with our
new master series bravia xr a95k cutie oled tv in the new a95k you'll find the incredible cognitive
processor xr in the brand new qd oled panel thanks to the new qd oled panel the a95k is going to
deliver expanded more accurate color reproduction than any of sony's previous consumer oleds
this new technology truly enhances the master series experience now as exciting as qd oled
and many led technologies are great hardware is nothing without great processing so enter
the cognitive xr processor with more than 20 years of tv picture processing expertise sony continues
to focus on delivering realistic and dynamic picture quality with the cognitive processor xr
the xr processor controls how sony televisions process both images and sound making your tv
feel closer to real life cognitive based intelligence in bravia xr tvs is unique
it cross-analyzes multiple elements at the same time just like our brains do it assigns importance
to what the viewer would pay the most attention to the bravia xr processor thinks the way we do
to build a stronger visual experience with the content we love to watch for more
information on our cognitive xr processor check out the link in the description
sony's 2022 tv lineup was built with well the gamer in mind this year all 120 hertz televisions
will support hdmi 2.1 that includes vrr and auto low latency mode thanks to our partnership with
sony interactive entertainment this year's bravia xr tvs will continue to support our perfect for
playstation 5 features including auto hdr tone mapping and auto genre picture mode now we all
know that you use your ps5 for more than just gaming when pairing a ps5 with your compatible
sony tv auto genre picture mode will allow the two to communicate and adjust your tv to the correct
picture mode depending on what you watch this way you'll always have the best picture possible
the combination of your ps5 and compatible sony tv will also allow you to take advantage of auto hdr
tone mapping this ensures that your playstation is set up for the best hdr experience based on
your tv's hdr capabilities at sony we continue to focus on designing our tvs with the consumer in
mind but one thing we've learned is every room is going to be different presets for both picture and
sound are going to vary based upon environment so how do we solve that problem i'd like to introduce
you to braviacam in brief which is a way that we can optimize both picture and sound for your space
now there's a lot i want to tell you about bravia cam but i'll have to save that for a future video
for now i just want to share with you a couple of things that i'm most excited about
the first is how we're taking ambient optimization to a whole other level it's more than just
accounting for lighting conditions and also sound performance we're also taking into account where
you like to sit when watching your television the second part of it is the high quality webcam
tons of information to come on that one too just you wait and finally you'll learn more about how
bravia cam is able to reduce power consumption making your television a more eco-friendly product
now we've talked a lot about sony's new technologies and features but now i think
it's time to give you a glimpse of some of the tv models you're most excited about i'll start off
with the master series bravia xr z9k tv it's our premium 8k xr backlight master drive mini led tv
now the x95k is our flagship led 4k television that features xr backlight master drive and mini
led enjoy amazing contrast with oled light black levels and revolutionary processing with this
premium television next sony's x90k is a full array with local dimming backlight television
that includes the powerful cognitive processor xr the x90k offers best-in-class processing
in premium contrast while keeping the consumer in mind we're also introducing
three new oleds in our 2022 lineup leading the way is sony's new master series oled
the a95k it features stunning picture contrast and exceptional color with the new qd oled panel also
with our new a90k we're excited to bring a smaller screen oled option 42 inch and 48 inch class
screen sizes to fit into any space and last but certainly not least the new a80 k which features a
variety of screen sizes and beautiful oled picture to round out sony's 2022 oled lineup i guess you
could say 2022 is going to be an exciting year for sony television everything from qd oled to
our xr backlight master drive with mini led the incredible things that we're doing with bravia
our gaming expertise our cognitive processor xr and all that we'll have with our 2022 lineup of
television now should you have any additional questions about our 2022 lineup of televisions
or would like to speak to an expert like myself hit the link in the description for our one-on-one
consultation program and as always it's your boy larry with sony and uh i'll catch you next time
you