- [Neil] You spent all this time doing SEO,
but how do you know if it's really working out?
Hey everyone, I'm Neil Patel,
and today I'm going to break down if SEO is working for you.
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Now, before we get started,
make sure you subscribe to this channel,
and if you're on YouTube click the alert notification.
Now, it's obvious you're already starting
to rank high on page one,
you're getting more traffic and you're getting more sales,
but there's this weird honeymoon period
when you're doing SEO,
the first two, three months, sometimes even six months,
you're not getting the results you want,
and you're putting all this time, effort and money into SEO,
and the question is,
"Should you continually be spending that money?
Is it really worth it?"
And there's a specific way you can see
if SEO is working for you.
So first off, I want you to head to Ubersuggest
neilpatel.com/ubersuggest,
you can type in your domain name,
like I'm typing in neilpatel here,
and you'll see Ubersuggest load.
It gives my rough traffic overview.
Now, if you have a brand new site,
you may not see a graph like this.
If you do see a graph,
your ideal goal is for it to be going up and to the right.
That's the first leading indicator
that SEO is working for you.
If it's flat, doesn't mean all hope is lost.
If it's going down, again doesn't mean all hope is lost.
There's ways to reverse that,
but more so you want to figure out if SEO is working for you
and the he easiest way is to first see
if the graph is going up and to the right.
The second thing that you can end up doing
to see if SEO is working for you
is I want you to click on the dashboard link
on the left side of Ubersuggest.
If it requests you to log in, make sure you go and log in,
and I want you to click on new project or create a project.
You put it in a URL.
So I'm going to end up putting in one of my company websites,
Np Digital,
and then click next,
type in the cities that you're going after.
For me, I'm going after United States, and click next.
The next thing you're going to want to do
is put in your keywords.
So, as you can see here,
it'll give you a list of recommended keywords.
If you're a brand new website, you may not have that.
So, I'm going to type in keywords like SEO,
that I may be targeting.
I'm going to type in keywords like marketing,
SEO company,
and then the next thing I'm going to do on the next page
is going to say track my competitors.
Some of these may be your competitors,
some of them may not.
It's pulling based on common keywords.
You may not see any competitors here,
so I may type in some of my competitors manually,
or I can just be like, hey, you know what,
HubSpot could be a competitor,
Glassdoor, Forbes.
Actually not, I don't want Glassdoor or Forbes,
let me do Crazy Egg,
let me do, let's see, manta.com, and then click next.
Tracking frequency.
I want mobile rank tracking,
you can either to do weekly or daily
from a rank tracking preferences.
I recommend daily,
so that way you can see your fluctuations on a given day
because Google makes over eight algorithm changes per day.
You can click no here,
and then boom, you're off to a dashboard.
It's going to pull up your information.
Now this project is brand new,
so let me go over to the Neil Patel project.
All you have to do is on your dashboard,
click see more, under tracked keywords,
and you can see your rankings over time.
You may see a gray box like this,
if you're doing just, if you just started,
because you won't have too many results
when it comes to rank tracking.
If you have been doing it for awhile
you can change your date range,
like I do last month,
and you can see Marketplace Facebook,
and the keyword I may be tracking is LinkedIn,
and you can see if it's going up or down over time.
That'll give you a good idea if SEO is working for you.
And you can continually add keywords,
like I can add the keyword, SEO company.
I can add another keyword like SEO,
and then I just click start tracking my rankings,
and it'll take a bit, because Ubersuggest says has to crawl,
but as Ubersuggest crawls,
you'll end up being able to quickly see,
all right, what am I rankings?
And as you can see is pretty quickly here, right?
SEO, that's my rankings for it.
SEO company.
It hasn't pulled yet,
but you can see over time,
all right, here are your rankings,
and you can see it on mobile and desktop as well.
What's cool is you want to ideally go up over time
and improve your rankings.
I was ranking five.
I was ranking five,
and then now I'm ranking number six.
You see all the variations.
That's normal,
but what you want to see, if you're starting to do SEO,
you'll start seeing your positions go from
a hundred to 80 to 70 to 60.
Even though your traffic's not going up,
if your rankings are going up,
that's a good leading indicator that SEO is working for you.
So that's how I judge if SEO is working.
Once you're getting the traffic,
then I look at conversion rates,
but for now I recommend creating a project
in Ubersuggest, tracking the main keywords
that you're going after,
so that way you can see leading indicators
of SEO is working for you.
Keep in mind, if you're not raking in the top hundred,
you'll just see a little dash, a little line like that.
If you're ranking in the top hundred, you'll see a number,
and the more greens you see over time, the better off,
and I recommend you daily rank tracking
because, as I mentioned, Google does on average
over eight algorithm changes per day,
even though most of them are small.
It'll give you a better understanding of what is happening.
If you need help with your SEO,
check out my ad agency, Neil Patel Digital.
Thank you for your time today.
If you have any questions, leave a comment below.
If you enjoyed the video, like it, share it,
tell the people about it.
Thanks for watching.