- Hey, everyone.
This is Neil Patel,
and today is a another day of eCommerce Unlocked.
Today is a happy day for me and a sad day, as well.
Let me explain what I mean by this.
Today is the last day of eCommerce Unlocked,
and for that, I'm sad, but the good news is is
I will always be releasing more courses
and training material for you,
and the good news is you have finished eCommerce Unlocked.
You can now go back and watch all the training sessions,
implement everything that you've learned,
and start generating more sales.
A quote that I love to read,
and this one's from Marcus Aurelius,
"Ambitions mean trying your well-being
to what other people say or do.
Sanity means tying it to your own action."
Of course, I'm also proud of you, as well,
because you've come so far, and you've learned a lot.
E-commerce is a booming business.
More and more of e-commerce
or commerce transactions are going to be happening online.
So by you knowing everything that's happening
in SU Unlocked,
you're going to be much further than everyone else.
The amount of money that's going online worldwide is huge,
and because of COVID-19, I know that's old news now,
but still because of it,
a lot of people realize how convenient,
easy it was for them to buy online,
and that's made e-commerce grow at a much, much faster pace.
During the COVID-19 days,
especially during the very, very first days of COVID-19,
you would see companies like Amazon and Shopify booming.
Their stocks went through the roof.
A big take away for you is
e-commerce will continually grow year over year.
Who wants to go out of their garage, drive to a store,
walk around, try to find the right item in hopes
that it's there at that store and then carry it,
put it in the trunk of your car,
and then of course go drive back home?
On top of that, even when you're
at a store buying something, you got to wait in line, too,
for the checkout register to ring you up
and charge you for that item.
I want you to understand a few metrics
because these are going to be important for your success
in e-commerce, and if you know these,
you'll do well in the long run.
Your cost of goods sold, that's how much it costs you
for the product that you're selling,
your return on ad spend, and of course,
your return on investment.
You want to make sure these metrics
are always positive and growing.
Data is king, and if you can make sure
that your data is pointing in the right direction,
you're going to do better in the long run,
and if you really want to do well in the long run,
I want you to build a relationship with your customer.
It's not just about you.
It's not just about making money.
It's about providing the best experience because,
in the long run, that's what's going to cause you to succeed
and continually get that repeat business.
It's how Amazon continually exceeds and does well
because everyone keeps going back and buying more and more.
So what brands should you follow if you want to do well
in the e-commerce landscape?
Few of them to study,
watch out for is not just the Amazons of the world.
There's a lot of other ones
that are doing really well from all sizes,
from small-medium size like Skincare By Alana
to big brands like Louis Vuitton or Rolex
or Dollar Shave Club.
Just the ones on the screen,
they're ones that you should check out
and continually follow on a regular basis.
You also want to look at these companies,
analyze them to figure out, all right,
are these companies that I'm analyzing,
what are they doing right?
What are they doing wrong?
In other words, you want to look at them
from a case study perspective,
and we've broken down some values for you to look at
to help you succeed in this.
So what does it take to be a great e-commerce marketer
and build a great site?
Well, there's quite a few skill sets.
The first is you want to become a people watcher.
By understanding the why will help you truly understand
how to generate more sales.
Why are people taking so long at a cafe?
Why do people want to sit on a bench in a park?
How are people using their phones?
Why are they using their phones on a regular basis
and for 10 hours a day?
Whatever it may be, this will help you understand people,
which helps you understand how to generate more sales.
Here's a fun infographic that I love.
No, I don't want to give my consent to my personal data.
No cookies, no tracking, no browser history.
The less the site knows about me, the better,
and then at the and, you're just like hey,
why isn't my shopping experience personalized?
Now, of course, you don't want to invade on people's privacy.
I know that's a very sensitive topic.
This is just a funny graphic,
but whenever you're trying to create
an e-commerce experience,
you want to personalize as much as possible
without really breaching on anyone's privacy.
So really respect the boundaries there.
Even if it's not against the law,
you want to still respect the boundaries and not improach
and go too far when it comes to people's personal privacy.
You also want to be using tools like Ubersuggest
on a regular basis.
You've seen this throughout the whole course,
and when you use Ubersuggest,
you go to neilpatel.com/ubersuggest,
or technically, you just can go ubersuggest.com,
put in any keyword, and I want you to click
on the keyword ideas report in the left-hand navigation.
It'll show you in tap what buyers are really looking for,
and then by tweaking mad and understanding that,
you're much more likely to generate the right type
of visitors in the long run
because you can go after those right type of keywords.
The second thing I want you to do is be ready
and willing to adapt.
People change over time.
Businesses change.
If you don't adapt, you won't win.
The third thing is scratch that curiosity itch.
What are people curious about?
Why?
How can you leverage that to generate more sales?
How can your company use that to exceed in that category?
Fourth thing, you want to embrace your teammates.
I was once speaking at an event
alongside of Richard Branson,
and I don't know Richard Branson or anything like that,
but I did have the honor of talking to him
for a few minutes, and one of the most powerful things
that he told me is when it came to building
all his Virgin companies,
he was telling me it's not him who built it.
It's his team.
Your team is who helps build amazing companies.
It's not Mark Zuckerberg at Facebook.
It's not Elon Musk by himself.
It's not Bill Gates.
It's the team, all the people combined.
That's what build amazing big businesses.
The fifth thing, be persistent.
Look, marketing takes time.
Generating sales takes time.
Your e-commerce store isn't going to boom
all of a sudden tomorrow.
It really does take time.
The sixth thing, keep your existing customers happy.
Try to do whatever to delight them.
When something goes wrong for me at Amazon
and they send me the wrong product,
even if it's tissue paper and I didn't order it
and it was the wrong kind, in many cases,
they just say you can keep it.
No worries, we'll send you a new one.
That's a way of keeping your customers happy.
I don't expect that, but they just try to delight me,
or sometimes, when I have two-day shipping
because I'm a Prime customer,
they say we're going to overnight it.
You're going to get it the next day.
That's a nice thing that delights me.
That keeps me going back and back to Amazon,
and you can survey your customers to figure out
how you're doing it using tools like SurveyMonkey
and try to really go above and beyond and delight them.
You also want to form the right habits.
What is it going to take you to succeed on a regular basis?
What things you have to do?
For me, I read my competition's website on a daily basis.
I look to see what they're doing on a marketing standpoint.
I make sure that I break down my goals on an annual basis,
and then I try to break them down into monthly
and then weekly and daily tasks,
and I make sure I complete those things on a daily basis
in order to help hit my goals on an annual basis.
Those are all forming the right type of habits,
and when you're forming the right type of habits,
they could be things like completing a list of actions
for your day, writing three things down
that you want to add to this routine or working on your CRO.
Whatever it may be, you'll figure out what works for you
over time as you try to form those right habits.
There's also an action versus value worksheet.
You can find this at neilpatel.com/training.
Click on eCommerce Unlocked week four,
technically video three in week four.
Make sure you download this,
as well as the case study one I mentioned.
You can find that at the same place
at neilpatel.com/training and click on eCommerce Unlocked
and go to week four and the last video there.
Number eight, find the part of your work that you love.
A lot of people ask me Neil, do you take holidays?
No, I don't take holidays.
I don't think they're bad, but I just love what I'm doing,
so I just keep crankin' and crankin'.
I don't count hours.
I just go and go because I love what I'm doing,
and it may take you time to find your passion,
but once you do, you'll know it,
and if you really want to get to the next level,
what I recommend doing is take this program
and review it at least three times over the next few months.
Use the modules as checklists.
Remember, repetition is a key to success, and again,
you can get all the files at neilpatel.com/training.
Click on eCommerce Unlocked,
and each video has
its corresponding file worksheet cheat sheet.
So that's pretty much it.
You've now completed eCommerce Unlocked.
Thank you very much and congratulations.
I hope you have a wonderful day,
and I look forward to continually educating you,
helping you drive more traffic and more sales.
Thank you very much.